Marianne Lacarra

Experience

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  CMCMax - Digital Technology Company

  Nov 2020 - Jun 2021

  - Planning, execution and monitoring of brands' social media strategies. - Review of the content to be promoted in social networks. - Analyze the evolution of brands and take actions to humanize them according to each company's approach. - KPI's analysis - Planning and creation of the monthly content calendar. - Review of the content by the creative writer. - Creative direction, review and follow-up of designs. - Publication of content. - Monitoring of brand reputation in digital media (Twitter, Instagram, Facebook and LinkedIn). - Elaboration of social media management reports analyzing KPI's.

  • Social Media Manager

    Apr 2021 - Jun 2021

  • Community Manager

    Nov 2020 - Apr 2021
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  Robin Strategic Creative Agency

  Jul 2021 - Dec 2021

  Social Media Analyst

  I was part of the Creative Development department, and I focused on developing analysis, establishing research and proposing actions aimed at optimizing the performance of each brand in their social media platforms (Facebook, Instagram, Twitter and YouTube).- Development of reports on network management and investment in advertising campaigns for the following brands: Arabito, IVOO, Grupo La Mundial, ASKAR and Seguros Pirámide.- Analysis of metrics and results in the social networks of the brands.- Study trends in content for networks.- Benchmark for strategy analysis.- Identify insights to optimize content in social networks, based on the results obtained. Show less

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  Farmavalor

  Oct 2021 - Nov 2021

  Lead Project Manager

  The objective of the project is to build the creative design and signage of the points of sale for standardization in all Farmavalor stores. - Responsible for the management and execution of the project with the client and suppliers. - Creative direction in the development of the internal design concept and the pieces applied in the points of sale. - Follow-up in the execution of the final artworks and implementation in stores.

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  Banana Creative

  Feb 2022 - Apr 2022

  Social Media Manager

  - Development of the Social Media Department process manual.- Support in the development of digital campaigns and strategies. - Review of content grids.- Supervision of the content team.- Analysis of management reports to identify and execute the corresponding corrective actions.- Establish objectives and segmentation of the ads strategic plan in support with the Paid Media Manager.Brands: Holy Chicken, Prana, Mayela Sain.

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  Amarillo Creative Lab

  Mar 2022 - Apr 2023

  Marketing Project Manager

  - Customer service.- Follow-up of the internal team.- Development and analysis of briefs for campaigns.- Management of work plans, timelines and follow-up of deliverables to achieve optimal results that are aligned with the objectives set by the agency and the brand. - Proposal, review and implementation of creative ideas.- Relationship with influencers for the execution of content.Achievements: Inter's "Interesados" communication campaign, support in the development of the digital communication strategy for Inter in the Venezuela Game Show event.Brands: Inter, Farmahorro, Ridery, Modelo, Hard Rock Cafe. Show less

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  Kromáticos

  Jul 2023 - Mar 2024

  Project Manager

  - Team management with the objective of guiding, motivating and following up on the performance of each member of the creative team of the digital design department, in order to ensure efficiency in their day-to-day work.- Simultaneous client and request management (+5 clients).- Create short, medium and long term project schedules.- Plan and assign tasks respecting the defined management times and ensure compliance with deadlines.- Guarantee the quality and coherence of both the visual aspect and the content in the different deliverables that are sent to the client. - Maintain constant communication with the client, ensuring that their needs are met. Show less