Kiah McBride

Experience

• 

  Bright House Networks

  May 2008 - Jul 2009

  Sales and Advertising Intern

  Processed and prepared accounts payable received at the Daytona office and forwarded to their Orlando for payment (daily). Assisted production team on commercial shoots.Used ECLIPSE program to obtain advanced airtimes for clients.Developed and organized spreadsheets for calculating co-op billing analysis and for sales team use.Printed, collated, and distributed sales reports to account executives in timely manner (weekly).

• 

  NASCAR

  Jun 2010 - Aug 2010

  Marketing Intern

  Assisted with the development and execution of the first Indianapolis Fan Fest event, which increased the presence of NASCAR drivers among consumers.Contributed to the “Ideal Driver” TV spot for TV show “Changing Lanes,” which aired on BET Networks in 2010.

• 

  Nike

  Jun 2011 - Aug 2011

  Global Digital Intern

  Created an editorial style guide manual for social and brand site blogs to be distributed throughout the company.Identified potential ways the Nike Brand can leverage new features, products, and best practices within social media.Revamped strategy for creating editorial content for the Nike Brand blogs, which led to my role as a blogger for the Nike Sportswear site.

• 

  BET NETWORKS

  Aug 2011 - Nov 2011

  Special Events/Public Affairs Intern

  Selected as an intern for the Special Events and Public Affairs team to manage high-profile events including BET Honors, Congressional Black Caucus, BET Awards and BET Hip Hop Awards. Selected accomplishments:•Worked with the Senior Director of Events to coordinate events ranging from 100 to 7,500 guests with budgets from $1k to $800k, and was offered freelance opportunities post internship.•Created a media database in Microsoft Access to improve the process of creating guest lists for events. Show less

• 

  Self-Employed

  Dec 2011 - now

  Freelance Writer and Editor

  Conduct interviews with entrepreneurs, businesspersons and celebrities and write articles for various clientele including xoNecole, AT&T, and Revolt TV and Nike.Provide copyediting and stylistic editing services for a small independent book publisher to ensure that manuscripts are thoroughly reviewed before proceeding to final production.

• 

  Ogilvy Public Relations Worldwide

  Aug 2012 - Sept 2013

  Associate | Digital Strategy, Account Management

  Assisted the Senior Vice President of Accounts with authoring core client communications including Scope of Work documents, budgets and descriptions of deliverables. Worked with lead Account Executive to manage the creation and production of print ads, catalogs and brochures to effectively meet client expectations.Conducted research projects using listening tools to create actionable insights and recommendations for clients, competitors and industries.

• 

  McMaster-Carr

  Feb 2014 - Jul 2015

  Business Operations Specialist

  Worked in the text contact center assisting customers with complex problems and made strategic decisions guaranteeing efficient operations and quality outcomes for more than 4,000 customers in the Southeastern region.Analyzed market trends to learn our customer base and identified new customer opportunities through comprehensive, strategic research.

• 

  XoNecole (Will Packer Media)

  Aug 2015 - Aug 2016

  Managing Editor

  Led a team of 10-15 staff and freelance writers for a newly launched website, ensured deadlines were met according to the editorial calendar and content fit the unique style and voice of the site. Selected accomplishments:•Personally wrote 8 - 10 features and entertainment posts per month and oversaw all writers, which helped the website generate 2.6M monthly page views.•Built relationships with publicists to secure interviews with celebrity talent and served as the point of contact for all article inquiries.•Created a Wordpress guide to help onboard new writers and familiarize them with the platform and our brand standards. Show less

• 

  KB Home

  Aug 2016 - May 2017

  Marketing Coordinator (Temporary)

  Served as a point of contact for division managers and marketing teams for marketing campaigns. Monitored job tracker for all new insertion orders and worked with production artists to ensure requested changes from seventeen regional divisions were completed. Selected accomplishments:•Created a detailed manual for future traffic coordinators on how to utilize the Workfront project management software to track and manage insertion orders across our divisions.•Presented social media team with a competitive analysis of their social channels and provided insight on how the company could grow their social presence through hashtags on Instagram and Twitter.•Reviewed all jobs for consistency with the corporate look, feel, and branding and provided insight, corrections, and formatting improvements to media content. Show less

• 

  Intuit Mailchimp

  Apr 2018 - now

  • Senior Project Manager

    Nov 2023 - now

  • Project Manager

    Aug 2022 - now

  • Digital Producer

    Jul 2021 - now

  • Technical Content Producer

    Jun 2019 - Jul 2021

  • Technical Writer

    Apr 2018 - Jun 2019