Ashley Rabuck

Experience

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  Women In Business Student Organization

  Jun 2011 - Jan 2012

  Women in Business Events Director

  Elected to represent Women in Business, a student organization at Penn State University as the Events Director for the fall semester of 2012. Responsibilities included:-Planning all community service events-Organizing fundraiser opportunities on campus -Planning social events for the 300+ members to attend-Reserve room locations for all meetings through out the year-Use Twitter and Facebook to advertise events-Created a Twitter page for the organization-Present events and opportunities at meetings in front of organization Show less

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  Dentsply Professional

  Jun 2011 - Aug 2011

  Marketing Intern

  Completed a 10 week marketing internship with the Dentsply Professional Division, a division of Dentsply International, located in York, PA.Completed various marketing tasks, including: -Creating, delivering, and evaluating surveys -Preparing creative briefs for the launch of new products -Designed an educational brochure for dental patients -Arranged a photo shoot for new product launch -Worked with an ad agency to develop and improve website design for new product launch Show less

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  RITE AID

  May 2013 - Dec 2013

  Data Analyst

  Temporary contractor for Rite Aid Corporate Offices through E&E IT Consulting. Responsible for analyzing and updating Rite Aid's prescriber files to ensure future prescriber matches are accurate, up to date, and able to transfer over to new prescriber file system.

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  JPL

  Mar 2014 - Aug 2015

  Digital Marketing Associate

  JPL is an integrated agency specializing in brand, digital, B2B marketing, advertising, media production and internal communications. We grow brands, businesses and bottom lines.Responsible for implementing and measuring digital marketing campaigns, paid search, social media and other digital marketing campaigns. Responsibilities included:• Full SEO audits on websites and detailed documentation on SEO updates• Digital marketing campaign results using Google Analytics and Google AdWords• Results of campaigns through PowerPoint presentations and monthly dashboards• Routine quality assurance checks on websites to ensure user experience, analytics tracking, and SEO updates were made Show less

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  WTM Digital

  Sept 2015 - Jan 2019

  As the Manager of Client Services, my goal is to ensure a positive experience as well as growth of our clients at Web Talent Marketing. The quality of client deliverables as well as the retention and nurturing of our clients is a top priority. Within the department my role is to successfully coach and mentor our team of Account Managers. Outside of the department, my key role is to effectively collaborate with all department managers to ensure successful development of the agency/client relationship. I am responsible for managing all clients’ digital campaigns in SEO, Social Media, Paid Search, and Web Development from start to finish. I help to develop digital marketing strategies with internal teams to ensure that client revenue goals, deadlines, and expectations are achieved. I am responsible for communicating technical strategies to client stakeholders in an easily digestible manner. Additionally, I am responsible for the day to day interactions with clients in delivering monthly, quarterly, and yearly metric reviews. Manage and develop junior client relations managers to reach personal growth and achieve client success.• Manage and communicate with over 30 clients and their vendors in a variety ofindustries including services, hospitality, manufacturing, fabrication, and consumergoods.• Advocate for the client when creating campaign strategies, local link buildingcampaigns, social media calendars, and SEO content marketing/ link building strategieswith internal teams to ensure the client’s goals are obtained.• Lead the implementation of digital marketing strategies for clients from the beginningto completion.• Communicate and facilitate the moving pieces of each of the digital campaign projects by communicating with both the internal teams and clients.• Utilize my certifications in Google Analytics and Google AdWords to complete anddeliver monthly performance reports to clients including in-depth analysis andrecommendations. Show less Web Talent Marketing is a digital marketing agency that prides itself on fresh creativity, unparalleled expertise, prompt service, competitive pricing, and superior quality. Web Talent Marketing specializes in search engine optimization, social (viral) media marketing and optimization, prospect cultivation, lead generation, and online conversion consulting.As an Account Manager for Web Talent, I am the bridge between clients and our internal teams. My previous experience in digital marketing and passion for marketing/advertising contribute to my desire to help clients achieve their goals. Show less

  • Manager of Client Services

    Jul 2018 - Jan 2019

  • Account Manager

    Sept 2015 - Jan 2019
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  Delta Dental Ins.

  Jan 2019 - now

  As an Exchange Account Manager, I am responsible for overall account management for my assigned clients. Responsibilities include collaborating with clients and enrollees, delivering high-level customer service, building client relationships, providing guidance to onboarding, and internal teams, executing effective communication plans, facilitating internal resources to address client requirements, and collaborating with internal Regulatory and Plan Management teams to support required annual certifications.Responsibilities include but are not limited to:-Facilitating and leading effective internal and external meetings, addressing customer needs, issue tracking, process changes, and support of the client relationship.-Supporting the annual renewal and certification process.-Participating in annual Open Enrollment testing and validation efforts.-Responding to client, broker and/or consultant inquires and service requests.-Monitoring clients to identify potential problems; working with functional areas to avoid and/or resolve issues.-Assisting operational areas on eligibility, file feeds, billing & collections.-Project management duties. Show less

  • Onboarding Project Manager

    May 2020 - now

  • Exchange Account Manager

    Jan 2019 - May 2020