
Vicky Herrera
Associate Manager

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About me
Account Executive & Customer Success @ My Marketplace Builder | Diversity Advocate
Education

Inst. Sup. Profesorado Dr. Joaquín V. González
-Profesora de Inglés English/Language Arts Teacher Education
Experience

Avature
Feb 2005 - Jan 2009Associate Manager• Planned and coordinated recruiting strategy for national and international clients in the US, Europe, and Latam.• Led an 8-person team, monitoring candidate submissions and recruiting strategies.• Collaborated with HR to design new internal recruiting criteria and motivational activities.

Pearson plc
Aug 2009 - Jul 2011ELT Consultant• Assisted English language teachers and school authorities in selecting educational materials to meet their specific needs.• Organized and executed editorial and educational events to engage teachers and commercial clients.• Conducted data mining to analyze competitor usage and feedback to improve product offerings.

Marketing 4 Sunset Group
Sept 2011 - Aug 2014Collections AgentCollectibles and renewals for vacation company. Handled objections, customer service and upselling. Renegotiated payment plans

Unlimited Vacation Club
Dec 2014 - Aug 2017Corporate Collections AgentNegotiated payment plans and retention strategies, successfully reducing churn.Identified and executed upsell opportunities to increase member engagement.Consistently ranked as a top performer in customer retention and revenue growth, references available upon request.

LVMH
Sept 2017 - Aug 2018Shop SellerRetail sales. I used different selling techniques to promote to guests the products available in the cruise's boutiques in order to achieve highest revenue possible. I also handled guests' complaints, processed payments, and monitored stock.

Vicky Herrera Photography
Mar 2018 - nowFreelance PhotographerCreative product and wildlife photographer. A little of street portrait. Looking for my voice!I am a creative collaborator with Alamy. Portfolio https://www.alamy.com/portfolio/319546.html Pond5 https://www.pond5.com/es/artist/vickyherrera and Shutterstock https://www.shutterstock.com/g/vickyherrera

Royal Resorts
Nov 2018 - May 2019ConciergeDelivered a premium guest experience, ensuring satisfaction for Gold, Diamond, and Platinum members.Upsold membership tiers and additional services, driving increased revenue.Resolved customer concerns efficiently, reinforcing brand loyalty.

My Own
Jun 2019 - Nov 2020On LeaveI took this time off to focus on myself and fight breast cancer. I left Mexico to come back to my family in Argentina. Chemo during 2020 was super challenging but I am proud to say I am a survivor.

PowerToFly
Dec 2020 - Nov 2022Managed onboarding, training, and ongoing engagement for employer branding clients, ensuring successful adoption.Conducted regular check-ins and strategy sessions to help clients optimize their branding initiatives.Led stakeholder meetings to align customer goals with PowerToFly’s offerings.Developed performance reports tracking engagement, impact, and ROI, leading to improved customer satisfaction. Led end-to-end recruiting process for underrepresented talent, achieving a 100% success rate with diverse hires.Built strong client relationships resulting in 80% renewals/upselling.Trained and mentored junior recruiters, hosted virtual job fairs, and delivered training sessions.
Content Delivery Specialist
Apr 2022 - Nov 2022Diversity Talent Advocate
Dec 2020 - Apr 2022

My Marketplace Builder
Apr 2024 - nowAccount Executive & Customer SuccessAct as a trusted advisor to customers, ensuring they maximize value from the platform and achieve their business goals.Lead onboarding and training sessions, teaching customers how to use the platform effectively to reduce time to value.Develop and deliver customized training programs to enhance user adoption and proficiency.Proactively identify upsell and expansion opportunities by analyzing customer needs and usage patterns.Provide strategic guidance on marketplace setup, customization, and best practices to enhance customer success.Collaborate cross-functionally with product and engineering teams to advocate for customer needs and implement tailored solutions.Maintain a high retention rate by fostering strong relationships and ensuring continued customer engagement. Show less
Licenses & Certifications
- View certificate

Prompt Engineering: Aprende a hablar con una inteligencia artificial generativa
LinkedInJan 2025 - View certificate
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EF SET English Certificate 68/100 (C1 Advanced)
EF Standard English Test (EF SET)Aug 2023 - View certificate

Inteligencia artificial generativa para profesionales creativos: Oportunidades, retos y ética
LinkedInJan 2025 - View certificate

Psychology Fundamentals for Marketing and Sales Success
LinkedInJan 2025 - View certificate

Trucos de productividad con IA para reimaginar tu jornada laboral y tu carrera profesional
LinkedInJan 2025
Languages
- poPortugués
- inInglés
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