Iryna Ivashenko

Experience

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  INKSYSTEM

  Sept 2012 - Dec 2016

  Deputy Head of Marketing/Marketing manager/Team Lead at SEO-department,

  (B2C, B2B, eCommerce)- analysis of the effectiveness of web projects- drawing up KPI indicators for department employees- leading the processes of developing new websites (e-commerce, marketplace).- work on increasing traffic and conversion of web-sites- implementation of new functionality to support business processes- mentoring new employees- planning and budget control

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  ESCC

  Aug 2017 - Jun 2021

  CMO

  (EdTech, B2C, B2B, SaaS, Freemium)- building the marketing strategy- sales funnel optimization- budgeting/forecasting, price formation- increase of customer lifetime value- team management: marketing, telemarketing, customer support and productdevelopment departments (up to 32 specialists)- building business processes both within the department and between departments- formation of technical specifications for CRM to support business processes- conducting A/B tests, dry tests- MVP development for testing a new business model- analysis of advertising channels effectiveness, return on investment and productprofitability Show less

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  ERC

  Jun 2021 - Sept 2022

  CISCO marketing manager

  (Software, Hardware, Security, System Integration, B2B)- business plan development and implementation which resulted in increased sales- b2b marketing strategy development and implementation- expansion of partner channel and network- managing marketing campaigns generating new leads and increased product demand- testing and subsequent implementation of new marketing channels- event planning and organization targeting CTO, CEO, engineers, sales-managers

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  WV

  Aug 2022 - now

  Founder
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  Фриланс

  Sept 2022 - Apr 2024

  Marketing Manager/Strategist/Consultant

  (Tech start-ups, B2B, B2C AI, eCommerce, UGC platforms (USA, Canada))- Conducted market and competitor research; - Developed go-to-market strategy (marketing mix); - Rearranged web-site structure;- Created content strategy; - Created marketing and budget forecast; - Tested hypotheses; - Conducted SEO; - Conducted SWOT Analysis

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  Royal Automobile Club

  Apr 2023 - Apr 2024

  Ecommerce Specialist
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  Tollring

  Apr 2024 - now

  Digital Marketing