
Syed Rahman
Co-founder

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About me
Marketing Academic
Education

Barisal Cadet College
1994 - 2000SSC & HSC ScienceActivities and Societies: Art and cultural functions

University of Newcastle
2011 - 2014Master of Business Administration (MBA) E-Commerce/Electronic Commerce With DistinctionActivities and Societies: Mentoring new MBA students (volunteer) - MBA with Distinction- Recipient of a vice-chancellor’s award for high achievers in MBA and valedictory speaker at June 2014 convocation at the University of Newcastle, Australia.

University of Newcastle
2016 - 2019Doctor of Philosophy (PhD) Marketing ManagementResearch Title: Measuring Customers’ Perception of Omnichannel Retail Quality and Assessing its Impact on Customer Engagement.Supervising/Research Team- Professor Jamie Carlson, Assistant Dean for Research & Engagement, University of Newcastle- Professor Siggi Gudergan, Deputy Dean of Management School, University of Waikato, NZ- Professor Martin Wetzels, School of Business and Economics, Maastricht University, Netherlands Degree awarded on 13 December 2019.

University of Wollongong
2001 - 2006Bachelor of Engineering (BEng) Computer EngineeringActivities and Societies: International student committee Computer Engineering
Experience

UpoharBD Pty Ltd
Sept 2003 - Dec 2007Co-founderOnline business development: www.UpoharBD.comManage SEO, PPC Ads, mobile adoption, social commerce. Marketing analytics-based decision making.*I developed this start-up e-commerce business during my undergraduate studies; I am currently a silent partner.

GE
Jan 2008 - Jun 2014Systems Engineer & IT LeadGE Industrial (Mining) team IT lead in Australia.Project manager- multiple digital transformation and transition projects.Mining excavator systems engineering projects - SCADA development (Cimplicity HMI and Citect).

BRAC University
Jun 2014 - Mar 2016Senior LecturerCoordinating & teaching e-commerce courses:- MSC446 - Marketing on the Internet- MSC452 - E-Commerce Programming- MSC459 - Designing Web UsabilityTeaching MIS courses:- CSE371 - Management Information SystemResearch interest:- SEO & LSEO- Business transformation- Brick & Mortar to Online i.e. Brick to Click in developing market - The influence of culture and ethnicity on digital marketingProfile: http://www.bracu.ac.bd/about/people/mr-syed-mahmudur-rahman Show less

University of Newcastle
Jan 2017 - Dec 2019Sessional LecturerLead course coordinator & lecturer: 1) GSBS6014 - Digital Marketing [Postgraduate] 2) MKTG3002 - Digital and Social Media Marketing [Undergraduate] 3) GMBA6015 - Digital and Social Media Analytics [Global MBA, PG]Workshop for research degree students: Foundations of partial least squares structural equation modelling (PLS-SEM)- Awarded ‘Excellence in Teaching for a Sessional Staff’ in 2018- Deliver lectures in Brand Management and Strategic Marketing Management courses.- Expert in delivering courses in face-to-face, online, and blended mode. - Improved & delivered GSBS6014 in eight trimesters (2017 T1, T2, 2018 T1x2, T2, T3, and 2019 T1, T2, T3 ongoing).- Developed & delivered MKTG3002 in two semesters (2017 S2, 2018 S2, 2019 S2 ongoing).- Developed & delivering GMBA6015 in 2019 S2. Show less

Macquarie University
Jan 2020 - nowLecturerResearch area: Customer experience (CX), Customer engagement (CE), Omnichannel retailing, Measurement model developmentTeaching: Unit coordinator and lecturer of - - GMBA8024 Know Your Customers- MKTG3013 Marketing Media Insights- MKTG3007 Sales and Personal Selling- MKTG8033 Social Media Marketing (lecture)
Licenses & Certifications

Google Analytics Individual Qualification
GoogleMar 2019- View certificate

Certified Practising Marketer (CPM)
Australian Marketing InstituteSept 2020 - View certificate

The Fundamentals of Digital Marketing
GoogleApr 2019 - View certificate

AMI Associate Member
Australian Marketing InstituteSept 2020 - View certificate

SAS Educator
SASAug 2023 - View certificate

SAS Visual Analytics 1 for SAS Viya: Basics (VFL)
SASJan 2020 
Google Ads Fundamentals
GoogleApr 2019
Honors & Awards
- Awarded to Syed RahmanJay Lindquist Best World Marketing Congress (WMC) Paper Award 2025 Academy of Marketing Science Jul 2025 The Jay Lindquist Best World Marketing Congress (WMC) Paper Award is presented to the author(s) of the paper deemed by the WMC Program Chairs as the most outstanding submission to be presented at the WMC. This prestigious award recognizes excellence in research and is named in honor of Dr. Jay Lindquist, a Professor Emeritus of Marketing at Western Michigan University and a Distinguished Fellow of the Academy. Dr. Lindquist has made significant contributions to the field and has played key… Show more The Jay Lindquist Best World Marketing Congress (WMC) Paper Award is presented to the author(s) of the paper deemed by the WMC Program Chairs as the most outstanding submission to be presented at the WMC. This prestigious award recognizes excellence in research and is named in honor of Dr. Jay Lindquist, a Professor Emeritus of Marketing at Western Michigan University and a Distinguished Fellow of the Academy. Dr. Lindquist has made significant contributions to the field and has played key leadership roles within the AMS, including serving as the first Director of International Programs — which oversees management of the WMC — from 1998 to 2019. This award commemorates his remarkable dedication and service to the organization and the WMC. Show less
- Awarded to Syed RahmanFaculty Excellence in Teaching Award 2016-2017 Faculty of Business and Law Sep 2017 Details @ http://facultyofbusinessandlaw.cmail19.com/t/ViewEmail/j/678CFF7404D511D22540EF23F30FEDED/AC7A11DE28148F23B3138EAD4DECE712
- Awarded to Syed RahmanCommonwealth Government RTP scholarship Commonwealth Government of Australia Apr 2016 Commonwealth Government PhD scholarship (100%) at UoN, Apr 2016 – Oct 2019.
- Awarded to Syed RahmanGE Above & Beyond award – Silver (Inclusiveness) GE Nov 2012 Award for proposing, developing & implementing workflow to control business process.
- Awarded to Syed RahmanGE Above & Beyond award – Silver (Expertise) GE May 2012 Award for contribution to business process improvement.
Volunteer Experience
Member - Faculty Research Committee, Newcastle Business School
Issued by University of Newcastle on Sept 2017
Associated with Syed RahmanAdvisor and mentor of Hult Prize 2015 team
Issued by BRAC University on Nov 2014
Associated with Syed RahmanAdvisor of BRAC University Business Club (BIZ BEE)
Issued by BRAC University on Aug 2014
Associated with Syed Rahman
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