
Souravv Bansal
Career Counselor

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About me
Head of Marketing Business Development @ LizardTech Marketing Solutions | Crafting Comprehensive Business Strategies For Retail & E-commerce Business.
Education

Shree Maheshwari Vidyalaya.
2011 - 201312th Standard Business/Commerce, General 56%
Techno India University
2013 - 2016Bachelor's degree Business Administration and Management, General
Experience

Pinnacle Consultancy Ltd.
Jul 2016 - May 2018Career Counselor* Providing Career Counseling Career Development Sessions for Students.* Develop career services programs that will help student in exploring and planning career options.* Work with students on their needs for career development.* Conduct trainings, workshops, lectures, presentations, and other events to develop career planning and employability skills for students.* Develop positive working relationship with faculty, administrative and co-workers to achieve desired goals.* Coordinate with academic advisors to help students in making career choices based on their academic majors.* Research and analyze current employment trends in various industries.* Maintain regular contacts with potential employers for new job opportunities.* Educate students on resume building, interview skills, and professionalism.* Conduct mock interviews and job search workshops for students.* Conduct career awareness events and job fairs for students.* Execute outreach programs to promote career services among students.* Maintain a database of student academic and employment records. Show less

British Food Company
Jul 2018 - Apr 2019Senior Brand Marketing Manager* Protecting the Brand.* Working With Several Departments Within The Company.* Coordinate Several Marketing Agencies.* Focusing On The Consumer.* Make Important Business Decisions.* Understanding of Consumer Needs & Behavior.* Strong Analytical Ability – Analyze Data, Develop Insights, etc.* Strong Communication & Interpersonal Skills. Especially The Ability to Work cross-Departments to Achieve Results.* Communicate Clear Decisions, Next Steps, & Accountability.* Strong Attention to Detail.* Have the Ability To Think Big, Delivering Innovative Strategic Solutions.* Budget Management Skills.* Ability To Inspire Others To Want To Work For The Brand That Will Make You a Successful. Show less

Bansal Udyog
Aug 2018 - nowFounder* With a Turnover of More Than ₹70 Cr. Per Year We Have Been Keen On Increasing Our Capacity To Deliver Our Products To More & More Businesses Every Year.* Staffing & Management.* Building Financial Planning & Strategy Implementation.* Looking After Daily Operations.* Looking After Sales & Marketing.* Maintaining The Quality Standards.* Planning to Expand The Business Globally.
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TCI Group (Transport Corporation of India Limited)
May 2019 - Oct 2019Traffic Manager* Planning the Transportation Services.* Arranging the Transportation Services.* Buying the Transportation Services* Freight Consolidation.* Carrier Rates & Charges.* Carrier Selection.* Documentation.* Tracing & Expediting.* Diversion & Reconsignment.* Demurrage & Detention.* Movements of Hazardous Materials.

De Lasanis
Jun 2019 - Mar 2021Founder* Served more than 10,000 Customers Online & Offline.* Maintained Customer Retention of 75% before covid-19.* Inventory management* Managed My Finances Very Keenly.* Ensured and measured guest satisfaction.* Ensured Proper Communication Amongst The Staff.* Did The Industry/Market Analysis Regularly.* Monitored The Restaurant Reports Religiously Everyday.* Socialized With The Industry Veterans.* Ensured Transparency and Built My Team.* Conducting R&D of the New Product Launched By Letting the Customers Taste and Give Reviews.* Did Brand Marketing & Brand Placement.* Making Brand Strategy & Implementation.* Enforced COVID-19 safety measures. Show less

Ghost Kitchens India
Jan 2022 - Mar 2022Head of Business DevelopmentMarket Research: Conduct thorough market research to identify potential areas for expansion. They analyze market trends, competitor activities, and customer preferences to make informed decisions about where to establish new cloud kitchen facilities.Client Acquisition: Tasked with identifying and securing partnerships with food brands and restaurants that want to operate out of the company's cloud kitchens. This involves prospecting, pitching the benefits of using cloud kitchen facilities, and negotiating contracts.Relationship Management: Maintain strong relationships with existing food brands and restaurant partners. They ensure that these partners are satisfied with the services provided by the cloud kitchen company and address any issues or concerns promptly.Site Selection: Work closely with real estate and operations teams to identify suitable locations for new cloud kitchen facilities. This involves assessing factors like accessibility, demand, and cost-effectiveness.Revenue Growth: Were responsible for meeting or exceeding revenue targets set by the company. Developed sales strategies, pricing models, and promotions to drive sales and revenue growth.Marketing and Promotion: We may work with the marketing team to promote cloud kitchen services to potential partners and customers. We may also coordinate marketing efforts with food brands operating from their kitchens to boost sales.Contract Management: We oversee the negotiation, execution, and management of contracts with food brands and restaurant partners. This includes defining terms, pricing, and service level agreements.Performance Analysis: Track key performance metrics, such as sales, order volume, and customer satisfaction. We use data to make data-driven decisions and continuously improve the company's offerings.Expansion Strategy: Worked with the leadership team to develop an expansion strategy, which may involve opening new cloud kitchens in different cities or regions. Show less

Mystery Monks
Mar 2022 - Oct 2023Business Development ExecutiveClient Prospecting: Research and analyze potential clients to understand their needs, challenges, and objectives. This information helps tailor the company's advertising services to meet the client's specific requirements.Client Relationship Management: Build and maintain strong relationships with existing clients, fostering trust and ensuring client satisfaction. We may also cross-sell or upsell additional advertising services.Sales and Pitching: Create compelling pitches and presentations to showcase the company's digital advertising services, highlighting the benefits and advantages of choosing their agency over competitors. Negotiate pricing and terms to secure new contracts.Market Analysis: Monitor industry trends, competitor activities, and market developments to identify opportunities for growth and differentiation in the digital advertising space.Collaboration: Work closely with other teams within the company, such as the marketing, creative, and analytics teams, to develop comprehensive advertising solutions and strategies that align with client goals.Proposal Development: Prepare proposals, quotes, and contracts for potential clients, ensuring that all terms and conditions are clear and in line with company policies.Revenue Growth: BDEs are responsible for achieving sales targets and revenue goals set by the company. They track sales metrics, report on progress, and develop strategies to meet or exceed targets.Adaptation to Industry Changes: In the dynamic field of digital advertising, must stay up-to-date with the latest trends, technologies, and best practices to ensure that the company remains competitive. Show less

IDesign.Market
Dec 2023 - Feb 2024Business Development ManagerLead Generation: Responsible for identifying potential clients or leads through various means, such as market research, cold calling, email marketing, networking events, and social media outreach.Client Prospecting: Research and analyze potential clients to understand their needs, challenges, and objectives. This information helps tailor the company's advertising services to meet the client's specific requirements.Client Relationship Management: Build and maintain strong relationships with existing clients, fostering trust and ensuring client satisfaction.Sales and Pitching: Create compelling pitches and presentations to showcase the product, highlighting the benefits and advantages of choosing our product over competitors. Negotiate pricing and terms to secure new contracts.Market Analysis: Monitor industry trends, competitor activities, and market developments to identify opportunities for growth and differentiation in the digital advertising space.Collaboration: Work closely with other teams within the company, such as the marketing, creative, and analytics teams, to develop comprehensive advertising solutions and strategies that align with client goals.Proposal Development: Prepare proposals, quotes, and contracts for potential clients, ensuring that all terms and conditions are clear and in line with company policies.Revenue Growth: Responsible for achieving sales targets and revenue goals set by the company. Track sales metrics, report on progress, and develop strategies to meet or exceed targets.Adaptation to Industry Changes: In the dynamic field of architecture & Interior Design, must stay up-to-date with the latest trends, technologies, and best practices to ensure that the company remains competitive. Show less

LizardTech Marketing Solutions
Mar 2024 - nowHead of Marketing Business DevelopmentUnderstanding the Market:Thoroughly understand the digital marketing landscape, including trends and competitors. Conducting in-depth research to provide insights into potential client needs and market opportunities, & forming the foundation for effective business strategies.Developing Business Strategies:Crafting comprehensive business development strategies aligned with company goals is paramount. Utilize market insights to identify growth opportunities and target markets. Seek out strategic partnerships to enhance market presence and service offerings.Client Acquisition:Pursuing and engaging potential clients through various channels. Utilize persuasive communication skills to pitch our services effectively. Negotiate contracts to secure profitable deals for the company.Relationship Management:Building and maintaining strong client relationships is essential. As the primary contact point, address client inquiries and concerns promptly. Foster trust and reliability to ensure client satisfaction and long-term partnerships. Collaborate with internal teams to deliver exceptional service.Sales Performance Tracking:Monitor and analyze sales metrics to evaluate the effectiveness of business strategies. Identify areas for improvement and implement corrective actions as needed. Provide regular reports to senior management for informed decision-making.Leadership and Team Development:Lead and mentor a team of business development professionals, fostering a culture of collaboration and excellence. Provide guidance, support, and training to empower the team to achieve goals. Create a high-performance work environment conducive to success.Continuous Learning and Improvement:Stay updated on industry trends, best practices, and emerging technologies through professional development opportunities. Attend workshops, seminars, and conferences to expand knowledge. Adapt business strategies based on market insights for sustained competitiveness. Show less
Licenses & Certifications

How Do Brands Leverage User Generated Content
UpGradMar 2022
Digital Marketing- Masterclass
IIDE - Indian Institute of Digital EducationFeb 2022
Introduction To Fintech
UpGradMar 2022
Marketing Masterclass
UpGradFeb 2022
Introduction To Social Media Marketing
UpGradMar 2022
How To Sell Anything
UpGradMar 2022
Introduction to Supply Chain Management
UpGradFeb 2022
10 Ways To Manage Stress During Career Uncertainity
UpGradMar 2022
Getting Influencer Marketing Right
UpGradMar 2022
Languages
- enEnglish
- hiHindi
- beBengali
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