Brett Norgaard

Experience

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  CPT of Houston

  Jun 1982 - Jun 1983

  Market Support Representative

  Became a certified word processing instructor and trained hundreds of students on state-of-the-art word processing systems. Created a set of office automation productivity apps to streamline tasks. Evolved into the "go-to" resource to go on-site to solve the most pressing customer service issues.

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  Stearns Computer Systems

  Jul 1983 - Jun 1984

  Marketing Representative

  Participated in Marketing Campaigns including Comdex '83 and created training curriculum for Stearns' network of US based dealers and International Distributors.

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  OPM Information Systems

  Jan 1984 - Jan 1991

  Sales Representative

  Helped professional services firms understand the benefits of office automation to streamline their operations via networked word processing, document management, database, and related technologies.

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  Comdisco

  Oct 1991 - Apr 1998

  After Netforce became Comdisco Network Services, I observed that there was a chance to integrate the industry analyst positioning across a broader set of services that included hardware, software, bandwidth, service desk, continuity, disaster recovery and financing. Authored a plan to achieve acknowledged leadership by the industry analyst firms across all of Comdisco's services which happened 18 months later. Provided the sales, product and marketing teams with relevant research and analysis to enable better and swifter go-to-market results. Show less Was part of a several company roll-up to create MTI Group/Netforce. Created the firm's methodology at the direction of the CEO. It was based on conducting the following steps - Assess, Plan, Design, Implement and Manage. Next, positioned and sold the firm's first managed network service deal to an Integrated Delivery Network (hospital/clinic group).The client was able to swiftly on-board and integrate several hospital and clinics becoming one of the largest, most successful networks in the region. Next, was responsible for the strategic partner program that yielded not only favorable business arrangements but the donation of software and hardware for the network management center we built, but an investment of over $250K in cash. Participated in the activities leading to the sale of the firm to Comdisco. Show less

  • Principal, Strategic Industry Positioning

    Dec 1995 - Apr 1998

  • Principal, Strategic Marketing

    Oct 1991 - Dec 1995
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  Norgaard Marketing Group, Ltd.

  Apr 1998 - Jan 2009

  Principal

  Founded Norgaard Marketing Group to position high tech, emerging firms with industry analyst organizations like Gartner, Forrester, IDC and several others. Created a playbook that incorporated thoroughly understanding client's positioning as well as the industry analysts' research agenda before identifying goals, objectives, and tactics. Results were that clients received valuable insight, favorable positioning and were included on the analyst short list for consideration and selection.Worked with a set of high tech clients on strategic marketing and sales initiatives. Conducted custom research, authored white papers used by the sales and marketing teams, and created/executed an enterprise review rolled out to several large organizations. Provided strategies for go-to-market offers. Show less

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  Wire The Market

  Feb 2002 - Oct 2008

  Chief Executive Officer

  Co-founded Wire the Market in an economic downturn to create an offer to match market research with executive appointment setting that had a tangible ROI for the sales force/firm. Focused on a high-tech set of clients who were able to concentrate on positioning their offer to executives after their sales team had been briefed on specific challenges and provided with relevant market and competitive intelligence. Our clients were able to win more by knowing more. After the sale of Wire the Market to Revenue Rocket, I helped ensure a smooth transition and participated in several projects involving research for strategic planning and win/loss analysis. Show less

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  Kinetic Data

  Nov 2009 - Jun 2012

  Sales Director

  Led a new initiative to position Kinetic Data's service management suite of applications into large commercial service providers and federal contractors. Positioned Kinetic Data's task automation utility as a differentiator in two major federal market wins. Our clients were able to differentiate their services based upon key unique attributes such as streamlined on-boarding, innovation via task automation, and true multi-tenant functionality. Authored several white papers and blogs on topics where the firm sought and achieved thought leadership. Show less

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  Four51, Inc.

  Jul 2012 - Oct 2015

  Sales Director

  Positioned Four51's eCommerce solution to new clients and managed several of Four51's largest clients - Distributors, Enterprises and Service Providers - on key initiatives to connect their customers, dealers, employees, and partners to make it easier and more affordable to order products and services. This was accomplished via Four51's OrderCloud, a SaaS-based, Payment Card Industry Compliant, and Secure Environment.

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  Line of Sight Group

  Oct 2015 - Jun 2018

  Business Strategy Consultant

  Line of Sight Group is a strategic consulting firm that helps organizations make the right moves by informing and supporting those decisions with objective and actionable business insight.

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  Buyer Invested Selling

  Jun 2018 - now

  Chief Go-to-Market Officer

  As a Go-to-Market Consulting and Services Provider, I develop and deliver solutions under the Buyer Invested Selling banner for technology sellers into the Financial Services, Healthcare, and Managed Service markets. Clients range from start-ups to early-stage to established players. All of the clients are launching new and/or complex offers into specific markets and seek to gain traction and revenue. I am also co-founder of Juniper Health Solutions, a SaaS, rules engine, and expert review system for hospital registry abstraction automation.Go-to-Market Capabilities:• Adept in the design and delivery integrated sales, marketing, offer development, and customer experience solutions• Skilled in the art of primary research• Well-versed in secondary research techniques • Strong ability to spot trends, identify patterns and connect the dots• Leverage long-standing partnerships with talented, experienced go-to-market practitioners• Strong curiosity and interest in finding new and innovative methods to solve problemsLet’s Connect:bnorgaard@buyerinvestedselling.com 507-649-0610 Show less