Numair Imran

Experience

• 

  Sapphire Renewables: Sapphire Wind Power Company Limited

  May 2010 - Jul 2010

  Intern

  - Handled sales inquires and client servicing. - Identified potential new products and suppliers in China.- Identified new logistic partners - Single handedly developed their website and gave them an online presence which translated into inflow of inquiries and revenue since the first month of being operational.

• 

  MANADUS

  Jan 2011 - Nov 2013

  Co-Founder and CMO

  Manadus is a practice-based, regional Management Consulting Company focused on partnering organizations in creating sustainable change. We delivers tangible results for local and global clients in a long-term partnership approach by providing change management services in the areas of Strategy, Leadership and Human Performance Management.- Developed creative brand building strategies along with a market position for the product and services- Designed brand identity and collaterals - Identified the brand language for the brand and its audience- Planned strategic campaigns (ATL, BTL and digital) - Built all sorts of visual content from concept to copy writing to production, treatment and execution with the marketing team.- Generated favorable image for brand by conducting PR campaigns, keeping in mind the strategy, goals and budgets - Kept a close eye on digital campaigns and its performance against goals - Monitored, analyzed and communicated marketing activities results- Improved results by studying, evaluating, and fine tuning marketing efforts- Kept CEO in loop by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates.- Handled a team of four highly enthusiastic and creative marketeers. Show less

• 

  Vahzay (Pvt.) Ltd.

  Jan 2013 - Apr 2014

  Head Business Development and Marketing

  Vahzay is a software and systems services company started by professionals with more than 40+ years of cumulative experience working with hi-tech companies in Silicon Valley and delivering complex information systems to Fortune 500 companies in the US.• Induction and training of SalesForce for business development and client servicing • Generating quality lead pool for the team to fish into. • Cold calling to arrange meetings with potential customers to prospect for business.• Work with team to achieve sales performance targets. Presenting the product or service in a technically structured way.• Work effectively in Direct & Online marketing techniques and strategy. • Carry out market research, competitor and customer surveys.• Looking after queries of corporate clients. Respond to and follow up sales inquiries by post, email, telephone, and personal visits• Managed Google Adwords and Facebook marketing. Show less

• 

  VBuildIT

  Jan 2013 - Apr 2014

  Manager Strategic Partnerships

  Subsidiary of VahZay with specialization in ERP and CRM architecture, development, implement, training, feedback and support. Partnered with 15+ local companies during the first year which translated into a revenue inflow of more than 6 Million PKR. As a team we identified opportunities, analysed existing systems and suggested development/modifications for new/existing systems. Our major capabilities, not limited to:- Complex System Software Architecture Design and Development (file and database systems, operating system kernel, compilers, compiler compilers, auto code generation, knowledge based systems, tools development and fault tolerant computing). - Applications design and development (web infrastructure technologies, portals and web applications). - Product Management of application and system software products. - Business Process Re-engineering, translating C-level business imperatives into working processes and IT systems, functional and technical expertise in CRM and ERP system implementation. Show less

• 

  Crescent Car Company

  May 2014 - Dec 2015

  Director Sales and Marketing

  - Obtained trade licenses with 2 major auction houses in Japan- Renegotiated logistic rates with partner shipping companies - Remote office setup in Japan- Partnered with 3 more banks as their official lease and finance processing center and obtained Indemnity dealer status.- Official used car appraiser for 4 banks.- Yearly road map for marketing efforts- Developed web and social media presence- Designed and produced marketing collateral

• 

  Bumpin

  Feb 2016 - Dec 2017

  Head Of Marketing

  Bumpin is a location data company and a full-service advertising platform. Bumpin's platform (Proverta) focuses on ad delivery and analytics for multiple ad networks, such as Google, Facebook and Twitter. Bumpin effectively leverages location data to provide better consumer experiences for growth. When dealing with location data, accuracy is of utmost priority, for this Bumpin analyzes and profiles individuals by using exclusive access to rich data from diverse sources.- Revamped the website - Responsible for digital and social media campaigns- Developed product explainers and marketing animations - Finalized the UI/UX for our product- Achieved "Google Partner" status- Constructed multiple "product" case studies - Strategic partnerships with 15+ Digital marketing agencies from EU and US- Designed aggressive KPIs for the marketing team- Client servicing- Quarterly marketing roadmap and client acquisition projections- Worked closely with the CEO, Dr Umer Saif. Show less

• 

  Simsum

  Jan 2018 - Sept 2019

  Service Delivery and Marketing Head

  A vivacious venture of Magnet Holdings catering to the Information Technology Industry. At Simsum, I worked each day to crack the enigmas bewildering the tech circles, to provide innovative solutions to the Corporate, Industrial and Social Sectors. Dealing primarily in Mobile Application Development, Web Development, Software Development, Enterprise Solutions, Game Development and Digital Media.• Managed the development of a Document Management System for the Kurram Tangi Dam Project by drafting requirements, system flows and coordinating with the development team to meet delivery deadline, which generated healthy revenue for the company, helping it meets its quarterly goals.• Directed creatives for marketing campaigns and reviewed copies for numerous clients such as 24seven.pk which helped them successfully break into new markets such as online groceries. Show less

• 

  Big Beehive

  Oct 2019 - Sept 2020

  Head Digital Strategist & Group Account Manager

  • Creating and maintaining strategic client media plans (collaboratively with multiple groups both internally and externally)• Utilizing research and planning tools to help generate and support insights and ensure the client is reaching the target audience• Developing tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries• Covering all the aspects from idea, content, design execution to media buying strategy for all digital platforms, such as social media pages, websites, digital storytelling and production.• Pitching creative ideas for new campaigns.• Campaign creation, ad creation, bids & budget management on a daily/weekly basis• Making strategies and programs that help deliver continued growth, leveraging digital consumer research and insights.• Identifying gaps and recommending solutions that improve the performance of current marketing programs.• Build and execute effective strategies to determine the right “data-driven audiences”• Collaborate with team to determine the right content, message and creative for the brands• Coordinating, implementing, and tracking progress on new digital projects and initiatives• Deploy and lead execution of the Digital Roadmap and transformation, primarily in the areas of paid/owned/earned media; data-driven relationship management; the digital path to purchase; SEM and SMMHighlight brands: Cookania, Bake Parlor, Giggly, Royal Fans, Menu frozen foods, Giggly, Mario’s Pasta, Honda, Metro cash&carry. Show less

• 

  Step

  Sept 2020 - Mar 2021

  Growth Marketing Manager

  STEP is a millennial generation Media Company that focuses on Entrepreneurship and Technology through dynamic and modern content, events, and media across the MENA region.Responsible for leading on digital strategy and execution across all Step brands including Step Conference, Step Anywhere, Step Match, Step Feed, Step+, and various other Step events and products.

• 

  Worth IT Solutions

  Apr 2021 - Nov 2021

  Strategy Head

  Worth It solutions is a seasoned digital media agency that nurtures brands to make them notable in the digital realm. We draft a highly efficient marketing strategy keeping every little detail into consideration, to streamline the digital presence of brands.Relevant brand: DigiKhata - Single-handedly took their download count from 300,000 to 500,000 and then to 1,000,000+ while increasing app usage time and decreasing the churn rate within 6 months. Identified user journey along with relevant funnels to shrink the conversion blockades. Fully integrated their app with Apps Flyer and a custom Google Data Studio dashboard for detailed and consolidated analytics. Provided storyboards for their more recent advertising. Ran effective campaigns on Facebook, Google Banner Ads, Youtube and TikTok. Managed their Digital Marketing budget of approx. PKR 50 Million+ during this duration. Show less

• 

  Datics AI

  Nov 2021 - Sept 2022

  Head Of Marketing

  Datics AI specializes in complete product development for businesses and startups alike. We believe in fostering an empowering environment that provides the opportunity to develop, demonstrate, own, and constantly improve one’s work and efforts. Responsibilities include:- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative- Preparing and managing monthly, quarterly and annual budgets for the Marketing department- Web presence revamp including content and aesthetics- Comprehensive brand guideline development- Ensuring brand consistency across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)- Analyzing and crafting customer personas- Identifying opportunities to reach new market segments and expand market share- Coordinating sales and marketing efforts to boost brand awareness and lead generation. Show less

• 

  Nuclieos

  Nov 2022 - now

  Head of Sales and Marketing

  - Pioneered the development of the sales department from the ground up, defining strategic direction and establishing foundational SOPs and KPIs across B2B, B2C, and C2C sectors.- Spearheaded a multi-disciplinary team, fostering a culture of mentorship and excellence. Implemented training programs that enhanced team capabilities and performance metrics.- Orchestrated market analysis and segmentation strategies, significantly expanding client base through targeted lead generation across digital platforms such as LinkedIn, Upwork, and industry-specific networking events.- Successfully acquired key accounts over time through strategic outreach and robust relationship management, ensuring high retention rates and client satisfaction.- Managed the end-to-end sales process, from lead generation through proposal development, negotiation, and deal closure, increasing revenue streams within the first year.- Collaborated closely with the technical and sales teams to craft compelling business proposals that align with client needs.- Forecasting and management of annual sales budgets, aligning financial resources with strategic business objectives to maximize ROI and drive sustained revenue growth.- Led evaluating and selecting cutting-edge sales tools and platforms, including CRM systems, marketing automation tools, and email campaign software, enhancing operational efficiency and sales effectiveness.- Engineered the automation of key sales processes, from lead nurturing to closing, utilizing CRM integrations and automated workflow systems that reduced manual tasks by 50% and accelerated the sales cycle. Show less