Rajib Hassan

Experience

• 

  Incepta Pharmaceuticals Ltd.

  Jun 2015 - Sept 2015

  Finance Intern
• 

  British American Tobacco

  Oct 2015 - Oct 2017

  Business Development Officer

  - Ensured process compliance in overall BATB’s TM&D agency operations and maintained liaison with the agencies.- Managed all 3rd party resources engaged in consumer engagement and merchandising activities of BATB.- Managed administrative and campaign related work to ensure that projects are completed on time and on budget.- Oversaw deployment of POSM materials in the market worth BDT 350+ million; ensured time, quality & budgetary control of the project.

• 

  Interspeed

  Nov 2017 - May 2019

  Key Account Manager

  - Managed the national merchandising management project of British American Tobacco, Bangladesh.- Improved operational systems, processes and policies; responsible for financial control of the project.- Supervised and managed merchandising execution on 422K scope outlets as per set guidelines. - Developed instructions, guidelines & resource deployment plan for brand campaigns and other trade marketing activities.

• 

  Robi Axiata Limited

  Jun 2019 - now

  - Expedited Trade Marketing PMM (Permanent Merchandising Materials) visibility execution in trade to increase share of visibility.- Developed short to long term trade visibility mix & strategy, retail profiling and merchandizing strategy to achieve defined business objectives.- New site monetization and 360-degree GTM implementation.- Implemented S&D Digitization and drove new innovation.- Drive compliance and operational excellence.- Trade campaign planning and execution of BTL events.- Expedited Trade Marketing A&P planning and budget management Show less

  • Manager, Trade Visibility & Merchandising Operation

    Aug 2022 - now

  • Trade Marketing Specialist

    Jun 2019 - Jul 2022