Heena Jethwa

Experience

• 

  News express

  Feb 2012 - Oct 2012

  Media Sales Executive - Advertising

  o Handle all the clients and agency of Mumbai region to achieve sales target.o Follow up with agencies for upcoming campaign.o Making sales presentation.o Monitor competitor channels and identify business opportunities.o Follow up payments

• 

  Public TV - India

  Nov 2012 - Oct 2014

  Assistant Manager

  o Handle all the clients and agency of Mumbai and Ahemdabad region to achieve sales target.o Preparing market share and working out strategies to increase the share of the channel.o Monitor competitor channels and identify opportunities and Making Presentations of the upcoming programs on the channel and presenting it to the Client/Agency.o Ensuring best service to the clients.o New business initiatives wherein designed special packages to increase channel penetration and Convincing the client/agency to be a part of upcoming programs on the channel.o Ensuring repeat business from existing clients Show less

• 

  Viacom18 Media Private Limited

  Oct 2014 - Jul 2016

  Sr. Executive - Ad Sales for Colors Bangla and Colors Oriya

  o Handled advertising sales of GEC channel Colors Bangla & Colors Oriyao Follow up with the agency and be updated on upcoming campaigns.o Understanding the advertising/marketing campaign and Target audience of the client and provide the solutions accordingly which cater to the branding needs of the clientso Ensuring good client servicing through inventory management and timely make goods, conversion and upgradation.o Associating brands and converting client activities on impact propertieso Ensuring repeat business from existing clientso Developing reports & market research through Adex/ BARC to strengthen the relationship with senior management at client side. Show less

• 

  Sri Adhikari Brothers Group

  Jul 2016 - Jul 2019

  Assistant Manager

  o Handle advertising sales and work towards maximizing client share in the channel.o Developing new business opportunity by innovative ideas.o Taking brief from the agency on upcoming campaigns and providing customized solution to the agency. o Timely update on channel performance and new properties of the channel to the agency & clients.o Maintaining advertisers inventory in an efficient way to maximise value for the company as well as for the advertiser.o Ensuring repeat business from existing clients.o Developing reports & market research through Adex/ BARC to strengthen the relationship with senior management at client side. Show less

• 

  Zee Entertainment Enterprises Limited

  Aug 2019 - now

  o Responsible for sales of FCT Selling as well as NON FCT (Free Commercial Time)o Developing relationship with media buyers, media planners and clientso Providing solutions for the client’s basis the different requirementso Able to cope up with pressure situation i.e. target not achieved or bad servicing issues handled wello Good communication and understanding with respect to needs of clientso Basic knowledge of BARC software and Excel to work our deals in the marketo Creating unique opportunities and ideas to get new clients on boardo Good PR with media planning and buying people in the industryo All the above includes for all 3 channels in Hindi Speaking Market Show less

  • Senior Manager

    Oct 2022 - now

  • Sales Manager

    Aug 2019 - Oct 2022