
Mia Leyva

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About me
Public Relations & Advertising Major | Social Media Coordinator
Education

Florida International University
2021 -Bachelor of Arts - BA Public Relations, Advertising, and Applied Communication
Miami Dade College
2019 - 2021Associate of Arts - AA Business Administration and Management, General
Experience

The Nail Garden Pines
Aug 2019 - Jun 2023- Oversee and create social media content across 2 social channels with a combinedaudience of 17k followers- Interpret analytics to curate content themes resulting in a 30% increase in audience- Leverage social media tools to find timely, relevant content themes to increaseengagement- Produce minimum 60 pieces of video and still photography content weekly- Engage and respond to social media comments and direct messages in a timely andprofessional manner - Warmly welcomed 30-50 clients per day and coordinated check-in- Multitasked variety of administrative duties such as operating high volume phone calls,schedule client appointments, and clerical support via Booker and Textline systems in afast-paced environment- Handled POS system transactions including credit, cash, and returns/refunds to ensureseamless and accurate cash flow
Social Media Manager
Aug 2019 - Jun 2023Front Desk Receptionist
Aug 2019 - Feb 2022

The Beaded Co, LLC.
Jun 2021 - Jun 2023Founder- Founded The Beaded Co, LLC., an online jewelry company, in 2021 and maintain aprofitable business- Design and source jewelry pieces aligned with current market trends- Manage day to day sales, fulfillment, and shipping- Provide customers high-quality products in order to uphold company standards andensure maximum customer satisfaction- Create marketing campaigns and grow clientele by nurturing existing clients andattracting new business

Vanity Projects
Oct 2022 - Oct 2023Social Media/Marketing Assistant and Lead Receptionist- Drive Artist in Residence scheduling and promotion- Oversee and create social media content across 2 social channels with a combined audience of 196k followers- Produce a minimum of 80 pieces of still photography and video content weekly, as well as email marketing campaigns to promote salon specials + promotions- Engage and respond to social media comments and direct messages in a timely and professional manner- Multitask variety of administrative duties such as operating high volume phone calls, scheduling appointments/house calls for clients, clerical support via Booker systems, overseeing salon staff and ensuring everything runs smoothly in a fast-paced environment- Handle POS system transactions including credit, cash, and returns/refunds to ensure seamless and accurate cash flow Show less

VCREATIVE Miami
Oct 2023 - Mar 2024Social Media Coordinator- Created diverse and engaging content for a variety of clients across multiple social media platforms- Developed monthly analytics reports to track performance and provide insights to clients- Collaborated with founder to devise effective social media strategies tailored to client needs and goals

Twenty7 Socials
Apr 2024 - nowFounderHelp businesses elevate their digital presence through tailored social media management, branding, and strategy consulting. Specializing in crafting cohesive brand identities, building effective social strategies, and managing social media platforms with a focus on growth and engagement.

Sparo
Oct 2024 - now- Create engaging content tailored to each client's brand identity and goals- Manage content calendars to ensure consistent and strategic posting across platforms- Write compelling copy for social media posts, emails, and promotional materials- Assist in managing online communities by monitoring engagement and responding to audience interactions- Collaborate with the content team to develop creative concepts and campaign ideas- Help enhance brand presence and engagement through strategic content and interactions Show less
Social Media Coordinator
Jan 2025 - nowSocial Media Content Intern
Oct 2024 - Jan 2025
Licenses & Certifications
- View certificate

Inbound Marketing Optimization
HubSpot AcademyJan 2025 - View certificate

Grammar Foundations (2014)
LinkedInJun 2023
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