Tonya Huff

Experience

• 

  J&L Marketing, Inc.

  Jan 2005 - Jun 2007

  Promotions Coordinator

  - Led and Organized promotional campaigns for National Automotive dealerships

• 

  PepsiCo

  Jul 2007 - Nov 2017

  Responsible for the implementation and execution of DSD Macrosnacks sales initiatives nationally to achieve sales plan/targets.Coordinate HQ cross functional leadership to activate sales initiativesTrack and Influence promotional programs, new product introductions and trade channel programsAnalyze divisional data and offer recommendations to ensure achievement for Immediate Consumption MacrosnacksPerform Period, Quarterly and Annual ForecastDevelop merchandising for innovation and sales initiativesLead communication to enable improved field DSD execution Show less Leader of collaborative partnerships with strategic small format customers in an effort to drive accelerated growth and transformation change in a $70+ Million business. • Collaborate extensively with Sales leadership, cross-functional and cross-divisional business partners to develop and execute the multi-year, strategic customer agenda• Deliver against key business metrics annually including net sales growth, share growth and gross margin• Influence PEP Sales and Region business partners to ensure flawless execution against each customers’ national plans and plans to drive local agenda.• Communicate effectively with stakeholders across the organization to gain support, maintain focus and take action. Communicate customer plans to the appropriate cross functional teams in a concise and timely fashion.• Effectively participate in all areas of business planning: forecasting, internal and external communication, reporting, financial accounting, administration and customer service Show less Support and lead a team with a focus on collaborative partnerships, execution of sales objectives, and regional strategic planning to support growing franchise/corporate customer.• Partner with Sales leadership, Customer, and Cross-Divisional business partners to develop and execute the multi-year sales goals.• Influence and Monitor sales business partners to ensure flawless execution against each customers’ national plans with incremental sales initiatives to drive local agenda. Show less - Deliver Net Sales Plan and Profitable business unit growth (9%+)- Perform Category Management Customer Calls producing profitable sales growth (6%+) each year across multiple customers- Deliver Volume and Profit Plan with consistent sales, unit and profit growth- "Best in Class" customer relationships across key accounts- Identify and recommend incremental growth drivers within trade agreements- Liason for internal and external sales objectives with effective communication and post event analysis Show less - Managed Sales for Large Format (30 Accounts) and Small Format (287) Accounts in the Tampa Bay area- Developed and Supervised 13 direct reports in sales initatives, loss prevention, and service standards- Generated and overdelivered sales goals for $9 Million business with 11% growth (Large Format) and 7% Growth (Small Format)- Spearheaded and Conducted District Sales calls for key accounts- Effectively managed hours, inventory, promotions and return on investment for local districts- Created District Level recognition programming and sales contests Show less

  • Activation and Strategy Sr Manager

    Jan 2016 - Nov 2017

  • National Sales- Senior Customer Account Manager

    Dec 2014 - Nov 2016

  • National Sales- West Division

    Jul 2013 - Dec 2014

  • Customer Account Manager (Frito-Lay)

    Oct 2010 - Jul 2013

  • District Sales Leader (Frito-Lay)

    Jul 2007 - Sept 2010
• 

  Schwan's Company

  Nov 2017 - Dec 2019

  Leader in the growth development plans and forecasting for Convenience and Gas National Customers spanning across 48 states. Responsibilities include delivering net sales and gross targets leveraging the full portfolio and expanding into new product launches within divisional customers with broker responsibilities. Additional requirements include effectively participating in business planning, forecasting, internal/external communication, reporting, analysis, pricing, administration and customer leadership. Show less

  • Director of Sales - Convenience

    Jan 2019 - Dec 2019

  • National Account Manager

    Nov 2017 - Jan 2019
• 

  ITG Brands

  Dec 2019 - Apr 2021

  National Accounts Director
• 

  Constellation Brands

  Apr 2021 - Nov 2023

  National Account Director
• 

  Crook & Marker

  Sept 2023 - now

  Vice President of Sales

  Leading the evolution of Flavored Malt Beverages for the next generation of beer consumer as a relationship builder for Convenience, Drug, Dollar and Military channels.