Ariel L. Schlef

Experience

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  Youth & Opportunity United

  Jan 2008 - Mar 2011

  Youth Development Worker

  Youth mentor for under-served children, ages 8-18. Supervise after school program for at risk children. Shadow social workers to better understand family backgrounds and better serve the needs of each child. Provide homework help to program participants. Assist with office tasks including computer work in Microsoft Office, registering students, filing and paperwork. Communicate student progress with school and program employees. Assisted with setup, serving and cleanup at dinners prepared for the families of program children.Accomplishments:• Asked to renew work study position three consecutive years with additional hours and responsibilities each year.• Regularly earned highest rating on semi-annual performance reviews. Show less

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  Goldschmidt Vineyards (under MidWest Territory Rep Taryn Westra)

  Feb 2010 - Feb 2012

  Marketing Assistant

  Worked directly for top-selling wine representative, Taryn Westra. Was responsible for creating detailed product information "shelf-talkers" and various point-of-sale materials for the brand's newest wines. Administrative tasks including tracking wine inventory in Microsoft Excel and balancing expense reports, and investigating discrepancies. Planned and scheduled mock wine tasting events. Created gift baskets for launch party for a new brand of wine.Asked to accompany Mrs. Westra to a new company (Vintus) when she switched jobs.Started as an intern and was promoted to a full-time position after graduation Show less

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  Max's Wine Dive

  Mar 2012 - Feb 2014

  Regional Sales Marketing Manager

  Responsible for communicating with staff and management to assure prompt and accurate service. Demonstrated knowledge of wine flavor profiles, regions and food pairings. Sold boutique wine by educating customers and making recommendations based on their needs. Co-managed company social media accounts. Promoted from Wine Representative due to high sales.Manages distribution and fulfillment needs for over 110 new client accountsCreates and maintains exceptional customer relationships and cultivates new business, while consistently exceeding monthly performance goals and quarterly sales objectives. Show less

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  McNay Art Museum

  Jul 2012 - Feb 2014

  Greeter

  Accountable for knowing the rules and regulations of the museum. Demonstrated knowledge of the McNay’s rotating and permanent exhibits to customers by directing them and answering questions. Established reliability by dependably arriving on time for each shift, and staying late when needed. •Chosen to pick up extra volunteer shifts due to positive work attitude. •Consistently asked to demonstrate knowledge by discussing artwork with both staff and visitors.

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  City of San Antonio

  Aug 2012 - Dec 2012

  PR/SA2020 Intern to the Mayor

  Responsible for coordinating with the Mayor’s staff, to ensure a coordinated and effective work environment. Prepares reports and correspondences, researches special projects, reviews and analyzes proposals, attends and serves on various administrative and committee meetings. Responsible for facilitating the marketing roll-out for SA2020. Demonstrates excellent oratory and written skills through interaction with constituents and the research and preparation of background materials for the Mayor’s speaking engagements.Accomplishments:• Asked to coordinate with the Mayor's Chief-of-Staff to prepare reports and bios for panel members at the National Journal panel, the Bloomberg/Google Luncheon, and the Huffington Post/NBC panel during the Democratic National Convention• Assisted in finalizing Mayor Castro's schedule for the Democratic National Convention• Asked to prepare a brief speech nominating Mayor Castro and San Antonio for the Bloomberg "City Innovation and Leading Mayors" Project• Chosen to compile a list of eligible candidates for an Academic Excellence Scholarship• Coordinated with the Scheduler to the Mayor to organize and revise 2012 schedule• Asked to participate on the Mayor’s Fitness Council, along with SA2020 to spread the word about community involvement• Participated in social media and in=person marketing endeavors to support SA2020 and Por Vida, San Antonio's health initiative. Show less

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  What's Zappening

  Feb 2013 - Jun 2013

  Contract Marketing and PR Manager

  Responsible for the promotion and public relations of an internet start-up company, WhatsZappening.com. Demonstrates excellent organization and communication through the acquisition of accounts and the over-seeing of What’s Zappening hosts and events. Responsible for organizing several promotional events and creating a strategic marketing plan to work with nonprofits, local businesses, and to gain followers. •Manages Twitter, Facebook, Instagram, Vine, and Blog for WhatsZappening.com •Created, honed, and presented a sales pitch to a variety of local companies, nonprofits, and groups •Demonstrated initiative by attending SA Chamber of Commerce meetings and networking events •Generated website traffic through SEO and the utilization of social media outlets and Google AdWords Show less

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  IWA Wine Blog, Inner Moonlight Designs, Rootfin, GoldCoastLifeInsurance.com

  Jul 2013 - now

  Marketing and Brand Strategist

  Business owner responsible for all customer acquisition, marketing and sales for a boutique branding, marketing and content creation company. Provides high-quality branding and marketing plans for small business owners. Develops marketing and social media campaign strategies to ensure a consistent brand message. Researches/writes articles and blogs, creating brand-aligned content strategies, with a focus on SEM/SEO/shareability. Publishes and edits social media posts, eblasts, campaigns, articles, and blog posts using Wordpress, MailChimp, Constant Contact, HubSpot, Hootsuite, Pardot, SharpSpring and a variety of social media/CMS tools. •Recent writing projects include: Wine & Lifestyle, Life Insurance, Travel, Health, Personal Finance •Recent branding and marketing projects include: Grow Nuture Thrive/Sonia Chavan LLC life coaching, Creature Creations topiary, Generations Deep book launch and others •Recurring clients include SrLifeInsure.com, IWA Wine Blog, RootFin.com, prostatecancerlifeinsurace.com, and GoldCoastLifeInsurance.com Show less

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  The Art Institutes

  Sept 2015 - Aug 2016

  Assistant Director of Admissions

  Responsible for the recruiting and retention of qualified applicants for admission to The Art Institute. Conducts preliminary phone contacts and interviews for prospective students. Manages time and inquiry resources to generate interest in institute programs. Responsible for explaining all aspects of educational programs, services, expected outcomes, and financial consideration to applicants, parents and educators. Schedules and conducts student interviews and determines qualified candidates based upon career goal compatibility. •Accurately forecast projected new students on a periodic basis for Campus Admissions Head. •Consistently conduct follow-up meetings, monthly at minimum, with all applicants to ensure successful matriculation. •Provides data collection and analysis to other personnel and departments. •Responsible for attending and scheduling recruitment and enrollment activities including: open houses, regional presentations, training sessions, orientation programs, career days, etc.• Participates in word-of-mouth and event marketing strategies to increase enrollment retention and generate interest from prospective students Show less

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  CBRE

  Aug 2016 - Aug 2017

  Client Services Marketing

  Supports a high-volume brokerage team in a number of marketing fields. Gathers supporting documentation to complete voucher forms and process Brokers' commission payments. Reviews marketing material specifications and acts as liaison with centralized marketing, analysis and research groups to coordinate the completion and submission of financial, marketing and various client-specific property data. Utilizes SEO/SEM and strategic e-campaigns to drive team sales. Researches and organizes the preparation and production of customized, client-specific packages and presentations. Coordinates complex on/offsite meetings and conferences. •Creates, organizes and facilitates in the presentation of marketing materials for diverse clients•Maintains and organizes CRM and databases (Salesforce) to track prospective, current and former clients and to streamline marketing efforts with broker connections•Creates marketing budgets•Utilizes Excel to track revenue and produce financial analyses•Drafts leases, RFPs and proposal analysis documents to send to landlords and tenants• Conducts market research to facilitate the brokerage team's transactions and to forecast market trends to streamline future and existing business development procedures Show less

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  Design Engine

  Sept 2018 - Sept 2019

  Director Of Business Development

  Promoted from Contract Business Marketing Manager to Director of Business Development. INitially hired to build a CRM ground-up and to streamline business efforts through targeted marketing. Responsible for facilitating aggressive growth strategy by developing new business along with growing and sustaining existing business, while managing a team of 8. Apt in quickly developing strong client relationships, solving customer needs by leveraging the breadth of Design Engine’s unique training portfolio, and developing/closing sales opportunities. Develops content strategy, brand strategy and unique sales pitch to fit this strategy. Oversaw social media and corporate website content and implemented SEO/SEM best practices to drive sales. Managed WordPress site maintenance. Researched CRMs for data migration, and managed pursuits in CRM database (Salesforce, ACT, Agile)- Develops marketing strategy, coordinating tactics and sales plans to reach profit targets. - Prepare and present branded technical presentations and capabilities decks to suit customer’s needs- Identifies industry and market trends through market research and related events, publications, and announcements; tracking individual customers and contributors and their accomplishments. - Developed a marketing department, closely aligning company branding with target sales goals and growth metrics.- Oversaw the creation of a CRM, migration to ACT CRM Database, updates and creation of a new website, and re-branding efforts across the company- Spearheaded a program to teach unemployed/disabled veterans 3D CAD software to aid in job search Show less

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  Law Bulletin Media

  Sept 2019 - May 2021

  Marketing Manager

  Works in close association with Group Vice President and LBM team to create and articulate successful implementation of marketing strategies and programs to broaden the horizons of the organization. Conducts and analyzes market research to identify new revenue opportunities, gathers and analyzes consumer behavior data (e.g. web traffic and rankings). Manage corporate website and social media channels, developing and implementing SEO/SEM best practices and content strategy. Creates and monitors Law Bulletin-related content across all silos to ensure cohesion and brand messaging. Create and implement email campaigns to drive growth. Develops and implements brand strategies for Law Bulletin/Lawyerport products, as well as an SOP for brand management. Compiles and analyzes quantitative data to interpret ROI and KPI metrics. Works effectively with the content and creative teams, as well as sales, technical teams, and third party vendors to effectively communicate marketing and branding strategies. •Creates and launches advertising and product marketing campaigns for Lawyerport, JVR, Law Bulletin Seminars and other Law Bulletin product silos• Acts as project manager and oversees large projects to ensure tactical content, email, and social media campaign executions, and that the marketing department runs smoothly•Created and implemented social media strategy, and the use of social media content management tools•Streamlines and implements best practice CRM efforts to integrate marketing and sales, helping drive revenue streams and increase sales• Create reports on marketing and sales metrics• Coordinate with Design teams to create branded advertising material. Apt in Adobe Creative Suites• Prepare regular sales forecasting reports based on market research, and helped facilitated sales support strategies based on market needs• Create and implemented remote working space for all employees to feel aligned/offer resources• Monitor competitors’ marketing activities Show less

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  Better Business Bureau

  May 2021 - Mar 2024

  Senior Marketing Manager

  Responsible for developing and implementing marketing strategies across various platforms to promote The Better Business Bureau. Required to be tech-savvy with a modern marketing tech stack, including Hubspot, Google Analytics, UTM tracking, Adobe Experience Manager, marketing automation software, webinars, and various social media toolsResponsible for developing, implementing and managing a social media strategy, growing our following by 14% over the past year - Creates webpages and branded content for BBB.org on Adobe Experience Manager- Crafts compelling content and creative outreach strategies to deliver a persuasive and cohesive message across both B2B and B2C audiences.- Created a SOP for developing a multichannel campaign and utilizing UTM tracking to identify campaign performance. - Oversees budgets for digital campaigns on Facebook, Linkedin, and Googleo Created a lead gen email marketing funnel to capture non-converting leads and keep them in our lead cycle. o Developed a monthly consumer outreach program and newsletter and obtained 20,000 followers within the first six months. The newsletter currently sits at 43,000 subscribers with an open rate of 42.2%Creates multichannel lead gen campaigns (email, social media, print, and PPC advertisements)o Created a consumer campaign to drive traffic to Chicago’s BBB.org page, which was adopted nationally • In charge of revamping our local page’s SEO via strategic content placement, and increased local site traffic by 14.2% and our unique visitor count by 9.5% over the course of two months (from December 2021 to February 2022)• Newly appointed Editor of the Better Business Magazine Show less

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  Adswerve, Inc.

  Mar 2024 - now

  Lead Consultant, Adobe