Vibhav Jaiswal

Experience

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  DWAO - Digital Web Analytics and Optimization

  Jan 2022 - Aug 2023

  Analyst - Marketing Automation

  Retention and Lifecycle Management using CRM Marketing Automation Tools (MoEngage & CleverTap)• Analyzing data to identify different users’ segment & design targeted campaigns for all channels including triggering through nudges (Push and in- App), Email/SMS/WhatsApp for both web and App.• Collaborated closely with UI team to create Email templates, rectify errors and ensure successful execution of campaigns• Create cross-channel flows to build an efficient customer life cycle journey.• Conduct A/B testing and analyze results to determine the most effective marketing strategies• Tracking effectiveness of scheduled campaigns through regular reporting • Provide actionable insights and campaign recommendations to clients based on user journey and behavior on App and web for better user experience. Show less

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  Publicis Groupe

  Aug 2023 - now

  Analyst - Media Technology

  Retention and Lifecycle Management | CRM | Marketing Automation - Led industry-first WhatsApp campaigns, including 2-way automated flows and WhatsApp carousels, which were featured in Meta Events.- Utilized Google Looker Studio to generate detailed and actionable reports, providing clients with valuable insights that drove data-informed decisions and significantly improved Return on Ad Spend (ROAS).- Spearheaded a successful domain warm-up plan for email campaigns, achieving a 96%+ delivery rate.- Executed six projects with end-to-end expertise in marketing automation, delivering impactful results for clients across various industries.- Awarded the Performics Spotlight Award for outstanding performance in Q1 and Q2 of 2024.- Analyzed data to identify different user segments and designed targeted campaigns across all channels, including nudges (Push and In-App), Email, SMS, and WhatsApp for both web and App.- Created cross-channel flows to build an efficient customer lifecycle journey and enhance customer engagement.- Independently led projects and developed a duplicable system to streamline knowledge transfer (KT) for new team members, facilitating team expansion.- Conducted A/B testing and analyzed results to identify the most effective marketing strategies.- Provided actionable insights and campaign recommendations to clients based on user journeys and behavior on App and web, improving user experience.- Collaborated closely with the UI team to create email templates, rectify errors, and ensure successful campaign execution.- Tracked the effectiveness of scheduled campaigns through regular reporting.- Played a pivotal role in creating omni-channel flows that ensured seamless customer journeys and engagement strategies.- Spearheaded successful campaign executions using MoEngage, Limechat, and Gupshup across communication channels such as WhatsApp, SMS, on-site nudges, and email. Show less