Ryan Thum Chee Yew

Experience

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  Rockwills International Group

  Jun 2008 - Dec 2013

  Assistant Manager, Marketing & Product Development

  Marketing, A&P, promotion and recruitment of agent.A. Handling all company ATL and BTL activities with doing Branding advertisement, product marketing & Agency Marketing activities.B. Developing new product/service and repackage current product/services and launching of new product and promotion activities.C. Working closely with A&P agents for promotion, advertising of Rockwills products, services.D. Analyse market situation by generating info online, from website, social media marketing, customer survey, agents.E. Handling business operation in agents’ recruitment, development process and handling customer complaint or enquiriesF. Working closely with Agency Leader in different state to maintain the sales volume and provides any support immediately if require.G. Prepare Sales and Marketing analysis report from internal database system to provide useful data for top management.H. Event organising - Roadshow in shopping mall for all Rockwills Agent.Example of project participated.Project leader of Rockwills 999 – Special new product• A special estate planning package that cost RM 999 and customer can purchase the package in order to enjoy 9 benefits features. It is a pre-sell wills custody package to help company generates more sales. • I was appointed as project leader with others 9 committees members that worked together, we have gone through the process of planed for new product feature, costing, determine profits margin, planning for sales channel, promoting plan, internal process flow, analysis on market feedback after launching, product launching event, sales kits, training materials for all our Estate planner to promote the package to whole Malaysia publics, this package has promotion period from September 09 to Dec 09, we have achieved total sales of 2,100 which achieved 2,1m sales. Show less

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  Lo Hong Ka Sdn Bhd

  Jan 2014 - Dec 2015

  Assistant Manager in Marketing & Operation

  Responsibilities of Marketing role:• Planning the company advertising and promotion master plan for next year in ATL and BTL aspect. • Manage company digital marketing advertisement, company website content, company website sales, other Online sales (3rd party online sales platform).• Manage company social media tool in Facebook, Instagram and utilise the Social Media for branding, advertising and promo of company products.• Attend PR agency or media preview for the latest advertising trends.• Liaise with Mall Management Marketing dept for joint promotion.• Organise roadshow in shopping mall, exhibition centre to expand the brand awareness and generate extra sales for company.• Seeking for event and activities which can be join or branding via sponsorship.• Research on the outlet sales data, products sales data, customer purchase history to have more analysis on consumer behaviour, market trends, and purchase pattern and even purchasing power and preference.• Brain storming session/meeting on every 2 week with marketing department • Performs a variety of marginal duties not listed, to be determined and assigned as andwhen needed.Responsibilities of Operation role:• To monitor, review and enforce the operations procedures (ISO process flow) for operations and update OD on regular basis.• Identify potential problem areas in retail shop and provide proposal and solutions to solve it.• Responsible for manpower planning allocation & recruitment and conduct performance evaluation.• Communicate with Leasing management and repair & maintenance, utilities supplies.• Plan and conduct training on selling skills, product knowledge, customer handling skill, motivation and self-improvement to achieve company's objective.• Review operation executives’ monthly report and provide action plan • Monitor outlets performance and motivate as well as leading operation executives to achieve company's objective and sales target. Show less

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  Better Vision Sdn Bhd

  Jan 2016 - Dec 2016

  Assistant Marketing Manager

  Responsibilities of Marketing role:A. Handling and manage ATL and BTL for all company's retail, branding and product.B. Pre-plan the company advertising and promotion master plan for next year. In-store promotion, product promotion, specific retail shop promotion, company branding advertisement, product advertisement.C. Manage company social media tool in Facebook, Instagram and utilise the Social Media for branding, advertising and promo of company products.D. Utilise the communications apps (WhatsApp, LINE), EDM (email marketing), SMS for branding, advertising and promo of company products.E. Liaise with Mall Management Marketing dept for joint promotion.F. Organize roadshow in shopping mall, exhibition center to expand the brand awareness and generate extra sales for company.G. Example: roadshow in One Utama Mall, Pop Up store at The Gardens mall, Warehouse sales at Lot 10 shopH. Planning for collaboration with other sales channel that will helping marketing awareness and create sales opportunity for company other than retail channel.I. Liaise with products supplier for products promotion.J. Review the sales result of in-store promotion to determine the pro and con of the mechanics to enhance for next.K. Research on the outlet sales data, products sales data, customer purchase history to have more analysis on consumer behaviour, market trends, and purchase pattern and even purchasing power and preference.L. Visitation of the shop to understand retail staff’s challenge they facing on customer segmentation or understand customer flow to re-plan in-store promotion if necessary.M. Attend PR agency or media preview for the latest advertising trends.N. Performs a variety of marginal duties not listed, to be determined and assigned as and when needed. Show less

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  Power Root Marketing Sdn Bhd

  Jan 2017 - Dec 2017

  Assistant Brand Manager Marketing

  Product management 1.manage company new product, working closely with supply chain, production line, R&D department for new product features and manufacturing timeline.2. working with agency on product packaging design, premium item design & season product packaging design.3.Liaise with Sales operation department on product forecast4.Liaise with Sales team on product listingBrand management1. Liaise and working closely with Agency for whole year planning in ATL to BTL, Social Media, Online advertisement channel or advertisement via SEO & SEM, communication apps and content of the product info on company website2. Manage product POSM for MT and GT channel.3. Market survey on competitor's info4. promoting via sponsorshipEvent management1. Manage and organised product related event, like activity collaborated with school, product fair, industry fair.2. liaise with sales team regarding sales, promotion of the product in the event. Show less

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  Glow & Glamour Studio Sdn Bhd

  Jan 2018 - Oct 2019

  Digital & Offline Marketing Assistant Manager

  Digital Marketing/Brand management1.Handling and manage company online marketing inclusive of Facebook advertisement, website content management, customer insight/services analysis report, social media management (Instagram, Wechat,Youtube)2.Facebook advertisement and advertisement tools management skill3. Copy writing of advertisement on social media4.Liaise with media agency for above the line and below the line5.Manage outlet marketing material6.Liaise with Mall management marketing for collaboration on marketing activities7.2 executives work with me within marketing department: A&P executive and Event executive.8.Planning for online marketing and roadshow event for more inquiry and leads9.Manage and control of Marketing budget 10. Liaise with Agency for setting up the company new website11.Liaise with sales department for session promotion, ad-hoc promotion.12.Explore and open up new channel for online sales13.Sales on services analysis report.14. Influencer Marketing - work with influencer for viral video advertisement, post advertisement and even live broadcast to increase awareness of product and getting leads.15.Set up Google Analytics, Google Ads and doing the google SEM & GDN Retail Marketing Management1.Manage the outlet POSM and outlet brand image including outlet poster and banner2.work with graphic designer on visual conceptEvent management1. Manage and planning for company event and roadshow2. Liaise with roadshow organizer and event organizer for advance roadshow planning3.Set the direction of the Roadshow and location. Show less

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  Columbia Leisure Sdn Bhd

  Nov 2019 - Apr 2020

  Digital Marketing Specialist

  Experience in Marketing1. Facebook Digital Marketing - Facebook adv and Facebook Analysis and content management2. Google Digital Marketing - Google Adv and Google Analytics/ Youtube advertisement3. Social media management - Facebook/Instagram/Twitter/Linkedin/Youtube/Tik Tok4. Influencer Marketing - direct or liaise with agency for influencer5. Email Marketing - Mailchimp6. Website content management - Wordpress and Wix.com7. SMS and Whasapp marketing8. video editing - Premier pro and Kapwing9. ATL - TV advertisement and radio advertisement (direct or with media agency)10. BTL - all the POSM (voucher, brochure, display stand, poster, banner etc and newspaper/billboard advertisement)11. Event management - Roadshow/Exhibition/Annual Dinner/Training course/Award Dinner12. on ground marketing activity - primary school tour with china press/ sample lorry to spot and charity activities13. Marketing campaign and promotion - Retail/Mall, B2B, B2C14. E-commerce/Online selling platform - Lazada and Shopee15.Product development - FMCG experience Show less

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  Allianz Life Malaysia

  Oct 2020 - May 2022

  Digital Development Assistant Manager

  1.Supporting agency force in App using for the life business that including Quotation, customer management, recruitment management and Remote Sales management and other function management.2. Liaise with Agent to increase the usage rate of the App in iPad for more business beside Face to Face in remote sales method3. Conduct training session to agency force of Digital go concept and also training for remote sales4. Meeting up with Agency to analysis the performance of the Digital online function of Life business5. developing agent doing more business and generate lead on combination of General and Life insurance in their business growth6. participating in agency meeting for inquiry of the Digital Performance and usage of the Digital app.7. Handle Digital Marketing campaign that helps agency in developing on their Social Media platform with Content creation, image development, and analysis of the content for public attention and lead generation. Show less

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  Koshidaka Malaysia

  Feb 2023 - now

  Marketing Manager

  Marketing Manager for Karaoke brand - Karaoke Manekineko1.)Digital Marketing - Content management, Advertisement*Identify target customer area, age, and interest related to drive traffic to all the outlet*promoting company festive promotion, collaboration and new outlet opening*Manage company social media on FB,IG, Tik Tok and website (wordpress), youtube*content creation for company social media, especially short videoEnhance and upgrade the followers in social media account2.)Outlet Marketing campaign - Outlet Marketing like display and visual*handle outlet printing material, digital content of outlet3.)In-Mall Marketing - work with mall management for marketing advertising and campaign* maintain good relationship with mall marketing for event, collaboration*Avenue K, Sunway group, Paradigm, BTS, Nu Sentral4.)event management - manage company participation of exhibition and event* Comic Fiesta*Nijigen*”take your voice to Japan” @ Lalaport*SACRA Music Fies5.) Leading Designer for all the company's services and product visual design.*CNY campaign*new outlet opening*online posting*outlet print material Show less