Melek Özsoy

Experience

• 

  Finansbank

  Jan 2007 - Jan 2008

  Intern
• 

  Ipsos

  Jul 2008 - Jun 2016

  - Account management for international and local FMCG clients - Development of the research models (product & concept evaluation, pricing for new and current products, pack evaluation, sampling effectiveness, usage & attitudes and motivational / attitudinal segmentation, tracking studies) based on the clients’ specific needs and consult in the proposal phase both in terms of research needs and models from beginning to end-Coordination of market research activity and monitoring the survey to improve consumer understanding and to identify consumer insights. - Preparation of the reports and presentation- Coachingh research executive and responsible for development in the research business and client management Show less

  • Insight Partner (Group Leader)

    Jan 2013 - Jun 2016

  • Senior Client Consultant

    Jul 2011 - Jan 2013

  • Client Consultant

    Jan 2010 - Jul 2011

  • Junior Consultant

    Jul 2008 - Jan 2010
• 

  Freelance Consultant

  Jun 2017 - now

  Marketing & Market Research Consultant
• 

  Polin Waterparks

  May 2018 - Sept 2018

  Strategic Analysis & Marketing Research Senior Specialist
• 

  Bolt Insight

  Aug 2019 - now

  Head of Research & Strategy