Sean Mendis

Experience

• 

  Almarai - المراعي

  Jan 1990 - Dec 2010

  Achieved the Market Leadership position by making Lusine as No 1 Brand and 7 Days No 2 Brand in Bakery Industry in Saudi Arabia- AC Neilson - 2010Achieved Lusine compound annual sales growth of +36.38% Representing 602 million SAR growth. ( 2007 Sales 219 million – 2010 sales 821 million )Expanded & managed Lusine Distribution network from 456 sales vans to 830 sales van 2007-2010Optimized Weekly Van Sales Revenue average by over 94% Conceptualized and implemented Bakery AVF Project ( Availability/ Visibility/ Freshness ) in 33,000+ customer universe via 1200+ sales team 2007-2010 Show less

  • National Sales Manager ( Bakeries )

    Mar 2007 - Dec 2010

  • Regional Sales Manager ( Dairy )

    Jan 1990 - Jan 2010
• 

  Mr.D’s Food Co.Ltd.

  Aug 2011 - now

  Chief Executive Officer

  Provided leadership to position the company at the forefront of the Food industry. Developed a strategic plan to advance the company's mission and objectives and to promote revenue, profitability and growth as an organization. Oversaw company operations to ensure production efficiency, quality, service, and cost-effective management of resources.Identified acquisition and merger opportunities and direct implementation activities as a part of five year plan.Expanded the company business model into Institutional Sector creating a new B2B revenue stream for the company over the competitors. Posted 5 year compound annual growth of +45% for Mr. D’s Foods in a highly competitive North American QSR markets.Introduced an in house built effective food cost plus pricing model which saw -18% reduction in cost without compromising existing outstanding quality. Show less

• 

  Tamimi Group

  Jan 2016 - Jan 2017

  Director of Sales ( Fonte Brand )

  Optimized revenue growth trend to positive 19.8% for Fonte Brand ( A Leading bakery brand in Saudi Arabia owned by Tamimi Group ) Devised ODM (Original Design Manufacturer) strategy for Fonte Brand for over 60+ product lines with effective brand extension plan. Restructured the Fonte sales division by creating more cost effective & results focused SBU’s with an emphasis on empowermentMasdar Al Hayat for Food Industries, Ltd. is a limited liability company owned by Ali A. Tamimi Company that started operations in November 2009. Masdar Al Hayat is engaged in the business of manufacturing and distributing a wide range of consumer packaged goods (CPG) offered under different brand names led by FONTE Brand . The company positions itself as a source of high-quality foods and offers a unique bundle of competitive advantages in terms of superior value, variety, and innovative distribution to different market channels. Masdar Al Hayat owns 10 retail outlets in Riyadh – 2 of them are restaurants and they supply a wide variety of food items like daily plates, hot and cold sandwiches, salads, sweets, cakes and fresh bakery. Show less

• 

  Sanbonani Africa ( Private ) Limited

  Jan 2018 - Jan 2019

  Head of Corporate Business Strategy / Consultant

  Sanbonani Africa was founded to identify SME ( Small & Medium Enterprise ) opportunities in Emerging Markets and to facilitate foreign investment with equitable returns for all stakeholders.To bring local SME practices into line with internationally recognized standards, Sanbonani has evolved into a one stop business solution providing skills enhancement programs and a business Tool Box designed to meet client specific requirements aimed at sustainable growthSanbonani Africa SA responsible for all outsourcing and bulk solutions for Sub Saharan Africa with an emphasis on custom packaging specializing in gate to gate and port to port logisticsDevised and implemented SME Recruitment & Distribution Strategy (Predominantly Traditional Trade) for Sanbonani Africa (Pty) Ltd, South Africa along with sourcing of Single Serve Food Products from China, Malaysia and ThailandDirectly responsible for formulating business strategies to penetrate sub saharan africa markets at competitive price points Show less

• 

  HalalaH Company

  Aug 2019 - Jan 2020

  Head of Business Acquisition - Merchant Business

  Hala is a digital financial platform to make your payments easily and without the need of the cash. Anytime, anywhere.Hala is one of the fastest growing and leading FinTech companies in the MENA region having dual licenses in Saudi Arabia by SAMA (Saudi Arabia Monetary Authority) and in United Arab Emirates - ADGM (Abu Dhabi Global Market). Hala is a digital payments platform aimed to provide customers the access to a meaningful and enjoyable financial experience, and the ability to consolidate the payment transactions within one platform seamlessly. Hala is one of the Top 100 Arab World Startups that are shaping the Fourth Industrial Revolution as selected by the World Economic Forum (WEF) in 2019. Show less

• 

  UNITED FOOD INDUSTRIES CORPORATION LIMITED

  Jan 2020 - Feb 2021

  Director of Sales & Distribution / Business Strategy Consultant

  Reaching over 72 countries with 20 Sales Depots , UFIC is a leading manufacturer of quality products in the branded biscuits, confectionery, snack, Instant Drink Powder, chocolate & cake categories in kingdom of Saudi Arabia. It is the only company in the Kingdom biscuit industry which is ISO 9001:2015, ISO 22000:2018 and Halal Food certified. Trading under the brand name of Deemah, UFIC value the ever growing number of customers and consumers of Deemah products. It motivates the company more to continuously realize their lasting endeavor to keep them satisfied. UFIC overall strength and expertise in manufacturing and distribution, that is constantly being improved to adapt to the modern technics available in our field remains at the full disposal to UFIC commitment on UFIC vision of “Household recognition for quality, value and convenience, in food products…… Show less

• 

  Pure Beverages Company ( PBC )

  Mar 2021 - Apr 2022

  Director - Sales , Distribution & E Commerce

  Ajlan & Bros is one of the largest private sector conglomerates in the Middle East region, employing over 10,000 people in more than 15 countries and across 70 companies.Ajlan & Bros successfully established a network of factories in China which have achieved unparalleled results creating high quality products, whilst continuously conforming to the best international standards and practices. Major brands of Ajlan & Bros include Drosh and Shemagh Projiah Shalash.Pure Beverages Industry Company, A Company of Ajlan & Bros Holding Group. is the leading company in the Kingdom of Saudi Arabia in the field of locally produced high quality bottled drinking water from underground wells.Pure Beverage Industry Company operates using the latest domestic and international innovative equipment and technologies from Britain, France, Germany, Italy, Luxembourg and Sweden according to the highest international standards and specifications. Pure Beverages Co aims to become the largest bottled drinking water company in the Kingdom of Saudi Arabia and the Middle East; it also aspires to achieve excellence in this sector by using a huge production capacity represented in its factories all over the Kingdom of Saudi Arabia.The latest procedures for quality control and assurance are adopted in all products, as is close attention to the smallest details, meeting the needs of the Saudi market and keeping pace with its developments at all levels. The company is committed to the highest international quality standards and applies a sustainable industry approach in its operations, in line with the National Transformation Program emanating from the Kingdom's 2030 vision. Show less

• 

  Mr. D's Business Consultants & British Food Company

  Feb 2022 - now

  President & Chief Executive Officer

  The prime goal of Mr. D’s Business Consultants to help SME, FMCG Companies based in Middle East to succeed and achieve their business goal. With over 30+ years extensive market & industry knowledge and hands on experience in Kingdom of Saudi Arabia, Middle East & Canada, We have very competitive advantage to develop well structured, targeted, and effective sales and distribution platforms to meet today’s fast-changing, competitive market. Together, we’ll develop strategies and tactics that will help you reach the right customers at the right time through the best sales channels in Middle East & Canada. With our custom business driver platform, we can provide you a guided journey to reach your company short, medium, and long-range business goals. We focus on your business goals, sales and distribution effectiveness, operational efficiencies, financials, E Commerce, Human Resources, Sales Trainings, Talent sourcing and placements, Policy & Procedures formulation, System Integrations. We are specialized in creating business strategies and create your agile roadmap to successOur sound business strategic plan sets the stage for where you expect your company to reach and gets your entire organization working together to reach there. We can help you create a strategic plan that reflects your vision for your business, aligns your team and defines the actions needed to get theirBased in Winnipeg Canada, British Food Company is specialized retailer in imported British goods. Our vision is to serve Winnipeg city and rural communities with specialized product at competitive price point and a world class service. Show less