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Pierluigi Muto

Pierluigi Muto

Business Development Partner

Followers of Pierluigi Muto874 followers
location of Pierluigi MutoDesio, Lombardy, Italy

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  • Timeline

  • About me

    Adwords Campaign Specialist - SEM Specialist - PPC Specialist - SEA - SEO Optimizer

  • Education

    • Università Cattolica del Sacro Cuore

      2011 - 2014
      Master's degree Economia aziendale/manageriale 108/110

      The degree has the following specific educational objectives with reference to the development of skills, knowledge and abilities: - advanced knowledge about new and emerging issues in the business management of complex organisations; - capacity to manage inter-personal relationships with both superiors and colleagues and subordinates; - methodological skills strictly in relation to both socio-organisational variables and governance variables, with the latter referring specifically to the… Show more The degree has the following specific educational objectives with reference to the development of skills, knowledge and abilities: - advanced knowledge about new and emerging issues in the business management of complex organisations; - capacity to manage inter-personal relationships with both superiors and colleagues and subordinates; - methodological skills strictly in relation to both socio-organisational variables and governance variables, with the latter referring specifically to the possibility of covering management positions in the administration and governance of private and public-sector companies, in particular, the behavioural variables; - professional and cultural knowledge, appropriately balanced with regard to functional and procedural logic, making it possible for students to carry out activity as experts or consultants as well as entrepreneurs and managers in either public and/or private industrial and services sectors. Show less

    • Digital Coach

      2017 - 2017
      Digital Marketing Certification

      ● Digital Strategy: online & offline integration ● SEO: posizionamento sui motori di ricerca ● SEM & DISPLAY ADVERTISING ● E-MAIL MARKETING ● WEB ANALYTICS ● Mobile Marketing ● INBOUND MARKETING & LEAD GENERATION ● E-Commerce Strategy & Management ● WEBSITE CREATION - WORDPRESS ● Affiliate Marketing ● Location Based Marketing → Area Web Marketing Advanced: ● E-COMMERCE Software & Magento ● SEO ADVANCED ● SEM ADVANCED: programmatic & real time… Show more ● Digital Strategy: online & offline integration ● SEO: posizionamento sui motori di ricerca ● SEM & DISPLAY ADVERTISING ● E-MAIL MARKETING ● WEB ANALYTICS ● Mobile Marketing ● INBOUND MARKETING & LEAD GENERATION ● E-Commerce Strategy & Management ● WEBSITE CREATION - WORDPRESS ● Affiliate Marketing ● Location Based Marketing → Area Web Marketing Advanced: ● E-COMMERCE Software & Magento ● SEO ADVANCED ● SEM ADVANCED: programmatic & real time bidding ● WEB ANALYTICS ADVANCED ● NORMATIVA E-COMMERCE → Social Media Marketing: ● FACEBOOK ADVERTISING ● Facebook Community Marketing ● YOUTUBE & Online Video Marketing ● LINKEDIN Marketing ● TWITTER Marketing ● GOOGLE+ Marketing ● WORDPRESS FOR BLOGGING & SEO COPYWRITING ● DIGITAL PR ● Web Reputation-Social Media Monitoring ● PERSONAL BRANDING ● Instagram & Pinerest Marketing ● CONTENT MARKETING- BLOGGING ● Tumblr-Vine-Storify-Reddit-Snapchat Show less

    • Università Cattolica del Sacro Cuore

      2008 - 2011
      Bachelor's degree in Economy and Business Managment Business/Managerial Economics 104/110

  • Experience

    • Encs S.R.L.

      May 2012 - Aug 2014
      Business Development Partner

      Enertainment industry Duties: • business planning • defining sales and communication strategies • developing sales rappresentative • social media content management • customer management • event management

    • Dea S.R.L.

      Mar 2013 - Jun 2014
      Business Development Partner

      Enertainment industry Duties: • defining sales and communication strategies • developing sales rappresentative • social media content management • customer management • event management

    • Uc Leogroup Ltd

      Apr 2016 - Nov 2016
      Sales Strategist

      Import/Export and Retail Company. Duties: • defining sales and communication strategies • writing marketing literature ( online content, brochure, etc..) • supporting the buying negotiations • selling and following up sales • managing customer and provider relations.

    • Autonomo

      Jan 2017 - now
      Chief Executive Officer

    • Digital Coach

      Jan 2017 - Aug 2017
      Seo Copywriter

      Duties:• research of interesting keywords related with the business area• analyzing Serp's competitiveness raleted to the focous keywords• analyzing the users' research intent• content production• Seo On-page optimization• Link building

    • Google

      Aug 2017 - Mar 2018
      Google Adwords Campaign Specialist - Google Operation ( Team ETO Italia) @Covisian

      • Supporting customers (by phone, e-mail, hangouts and live meetings) in planning and defining Google AdWords campaigns (Search, Display, Remarketing, YouTube, Shopping, App) to achieve their business objectives.• analyzing data campaings to identify areas of improvement in relation to the monthly budget, goals, customer ambitions and ROI.• building, handling and optimization all campaign aspects: keywords research considerable for the customer business area, bid management on regular basis, insertion definition, retargeting, testing, landing page optimization and setting of tracking and anilysis tools.• collaboration with sales rappresentative team to ensure customer satisfaction.Main Tools:Google AdWords, Google AdWords Editor, Google Analytics, Google Trends, Google Data Studio, Google Search Console, Google Drive, MS Office (Word, Excel, PowerPoint).Media Show less

  • Licenses & Certifications