
Naveen Kr Jha
SEO Executive & Team Lead of Link Building

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Skills
Target audienceGoogle adsServer side taggingBusiness developmentAffiliate marketingServer sideTaggingGoogle search consoleAffiliate managementOptimizing targeting strategiesPerformance managementAhrefs’ marketingOptimizing for ad deliveryFacebook ads managerManaging audiencesImplementing buying typesPerformance marketingAudience measurementMeta adsMarketing strategyAmazon Vendor CentralBloggingCMD DeveloperCompetitive AnalysisConversion OptimizationData AnalysisData ExtractionData MiningDigital MarketingDigital MediaDisplay AdvertisingE-commerceE-commerce SEOFacebook MarketingGoogle AdwordsGoogle AnalyticsGoogle My BusinessGoogle Tag ManagerGoogle Webmaster ToolsHTMLInstagram AdvertisingInstagram MarketingKnowledge AcquisitionOnline MarketingPoshPPCQuality Assurance ProcessesSearch AdvertisingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)SEMSEOSEO copywritingSMOSocial Media MarketingTeamworkWeb AnalyticsWeb DesignWeb DevelopmentWordPressAbout me
I am a Senior Performance Marketing Manager with 14+ years of experience driving scalable growth across EdTech, Lead Generation, and E-commerce businesses. Currently, I manage ₹1Cr+ monthly Google Ads budgets and ₹50L+ affiliate spends, generating an average of 5,00,000+ leads per month while achieving a 10% reduction in CPA through funnel optimization and data-driven decision making. My core expertise lies in high-volume lead generation, paid media scaling (Google & Meta), affiliate marketing, and aligning marketing with sales & call-center teams to improve lead quality and conversions. I have hands-on experience with GA4, GTM, SGTM advanced reporting, SEO (as a growth support channel), and have led and mentored teams of up to 6 performance marketers. I thrive in fast-paced environments where performance, accountability, and growth are key. 📌 Open to opportunities as Senior Performance Marketing Manager / Growth Marketing Manager #PerformanceMarketing #GoogleAds #MetaAds #AffiliateMarketing #DigitalMarketing #EcommerceManagement #TeamManagement #StrategicMarketing #AMS #Onlinemarketplace #ORM #onlinereputationmanagement #onlinemarketplace #Shopify #wordpress
Education

Colours Factory - more than Print
2013 - 2015Master of Business Administration (MBA)Marketing

Servigistics, a PTC Technology
2009 - 2011Master's degreeCommerce

Govt. Higher Sen Sec. School, Manak Chowk Jaipur.
2004 - 2006Commerce
Experience

Nexpider
Nov 2006 - Oct 2008SEO Executive & Team Lead of Link Building• Worked as a Team Lead and SEO Excutive• Managed Link Building Project with Team• Improvement of Page rank via Link Building, Directory Submission, Articles, Forum Posting, Blog Comm, etc. • Improvement of page rank via Off page Optimization Techniques

IFuture Vision
Nov 2008 - Oct 2009Sr. SEO Executive & Team Leader of Link BuildingManaging Link Building ProjectsHandling Link Building TeamHandling Forum Posting, Blog Commenting, Directory Submission, Article Submission, PR Submission, Social Networking and more.

Konstant Infosolutions Pvt Ltd
Nov 2009 - Mar 2011SEO Expert & Team Lead✓ Complete Search Engine Optimization (SEO)✓ Social Media Marketing Optimization, Web Marketing (WM), Google Analytics & Web Management✓ Data Research, Data Analysis, Data Mining & Data Collection

KOL limited
Mar 2011 - Jan 2014SEO Analyst✓ Handling company's entire eCommerce SEO projects, Managed SEO team✓ Complete SEO On-page, Off page Optimization & Keyword Research✓ Google Analytics Analysis, Image / photo / Picture Sharing, Competitor Analysis, Competitor Backlinks Analysis✓ Networking (Facebook, Twitter, LinkedIn etc.), Blog Customization, Guest Blogging, Guest Post & Document sharing✓ Infographic Listing, Press Release Submission, Social Media Marketing, PR Submission, Classified Ads, lens Creation, PPT Creation & More. Show less

Gravita Infotech Ltd
Jan 2014 - Jun 2015SEO Team Lead | Digital Marketing Executive✓ Developing detailed recommendations including optimized website architecture, internal link structure, server, and other factors for an optimized website.✓ Performing highly detailed website audits for a better search engine visibility.✓ Interacting directly with web developers and technical teams to produce websites that adhere to current SEO standards.✓ Meta tag optimization, image optimization, heading tag optimization, alt tag optimization, page speed issues, Schema implementation, and web page validation-w3c & site analysis.✓ Using basic SEO strategies and advanced technical SEO techniques.✓ Keyword Analysis and Research, Usability optimization and pattern analysis.✓ Planning and executing link building strategies: Directory Submission, Article Submission, Social Bookmarking, Product Listing, Guest Blogging, Sponsored articles, Blog Creation & Customization,.✓ Document sharing, Infographic Listing, Press Release Submission, PR Submission, Classified Ads, PPT Creation Etc.✓ Traffic Analysis, Performance monitoring and optimization.✓ Measuring performance through metrics and analytics with an emphasis on optimizing conversions & return on investment (ROI).✓ Working closely with technical writers and Ghost writers to achieve goals.✓ Landing Page optimization, content optimization, conversion optimization and website optimization.✓ Planning and executing the SMO strategies.✓ Generating leads based on the sources traffic (Organic, Direct and Referral).✓ Search engine ranking reports, daily, weekly, and monthly traffic data reports, monthly work status.✓ reports (Detailed).✓ Analyzing competitor keywords, content, blogs, backlinks and implementing.✓ Tools used: SEMrush, Screaming frog & Google Analytics Show less

Dreambox Retail Pvt Ltd (Brands Bhishoom, Roxxio, Mobo Monkey, CaseGuy Etc.)
Jun 2015 - Nov 2018Digital Marketing | Marketplace E-Commerce Manager | Business Development & Operation ManagerSince 2015 I have been working with Multiple Brands (Bhishoom Etc) to boost their sale on Amazon, Flipkart, eBay, Snapdeal, PayTm & Shopclues and Rank products on constant and specific keywords. For Dreambox Retail Pvt Ltd, i am managing Digital Marketing, Company Operation, HR Department, Admin Department, Online Marketplace (Catalog Listing, Order Management, Procurement, Manufacturing, Shipment, Return, Inventory Etc.) FBA shipments and send products to amazon warehouse.✓ Search Engine Optimization & Project Management✓ Company Operation Management✓ Facebook Ads Management & eCommerce Marketplace Management✓ Brand Registration, Catalog listing, Order management, price management on Amazon, Flipkart, Ebay, Snapdeal, Paytm & Shopclues✓ Warehouse Management, FBA, procurement, manufacturing process, inventory & stock management.✓ Order process management, Payment reconciliation, Logistic management & Customer support✓ Marketplace billing & Reports management etc. Show less

XIMIVOGUE India
Nov 2018 - Mar 2021Digital Marketing | Ecommerce/ Online Marketplace Manager✓ Developed eCommerce Portal (www.ximivogueretail.com) & Managed in WooCommerce ✓ Manage eCommerce Portal, SEO, SMO, Online Marketplace like Campaign Management, Brand Registration, Advertisement,Cataloguing, Listing, Order Management, Inventory & Price Management, Logistic management etc.✓ Manage all online activity in relation to traffic acquisition, sales, conversion and reporting.✓ Develop and implement E-commerce strategy in order to improve website performance✓ Work with the marketing team or manage digital marketers in order to improve quality and trafficacquisition✓ Re-Platforming website to new CMS, making website mobile capable✓ Research market in order to discover new trends and technologies in order to improve websiteperformance✓ Analyse various data in order to deliver data-driven strategies order to deliver topperformance and achieve KPIs✓ Oversee or directly manage digital marketing channels across PPC, SEO, Display and social media✓ Work closely with web development and technical teams✓ Monitor web analytics and internal data sources✓ Supervise all activities and product development✓ Prepare reports and analyse conversion numbers✓ Developing SEO/PPC Strategy/Marketing Plans✓ Team Management and Progress Monitoring Show less

Clay Craft India Private Limited
Apr 2021 - Jan 2022Digital Marketing & Ecommerce Manager✓ Developed and managed the eCommerce (Shopify) portal www.claycraftindia.com.✓ Proven Search Engine Optimization Results (Tea Mugs, Mug Set, Tea Mugs Online, Tea Cups Set, Cup And Saucer, Tea Cup Set Of 6, Tea Cups Online, Coffee Mug Set, Ceramic Tea Cups, Cup Set Online)✓ Creating and managing PPC campaigns on Google Adwords, Facebook Ads, and Amazon Seller Central.✓ Managed Amazon Sponsored Ads & Google Shopping Ads.✓ Manage online activity related to traffic acquisition, sales, conversion, and reporting.✓ Developed and implemented an e-commerce strategy that focused on enhancing the user experience.✓ Developed a long-term SEO/PPC strategy/marketing plans that increased web traffic.✓ Monitor web analytics and internal data sources to identify top-performing pages and product categories✓ Prepare and analyse reports using conversion metrics such as CPC, CTR, Conversion Rate, and Shopping Cart Abandonment Rate✓ Managed a Marketplace Account at Amazon & Flipkart (A to Z Services)✓ Worked on Sponsored Products, Lightning Deals and Promotional Coupons on Amazon.in Show less

ALLEN
Jan 2022 - Jun 2024Assistant Performance Marketing ManagerI am employed at ALLEN Career Institute Pvt. Ltd., where I hold the position of Assistant Performance Marketing Manager within the Media & Marketing Department. My focus lies in Performance Marketing and digital marketing, with a proven track record of developing and implementing innovative digital marketing strategies.Roles & Responsibilities:✔ Develop, execute, and optimize lead generation strategies across channels, conduct research fortargeted outreach, analyze campaign performance, track customer behavior trends, provide exceptionalservice, generate reports, collaborate cross-functionally, and stay current with industry trends.✔ Successfully increased Lead Generation and Sales transactions while tracking conversions.✔ Developed and implemented comprehensive Digital Marketing strategies encompassing SEO, SEM,SMO, and SMM.✔ Managed Ecommerce Website Development and Maintenance across platforms such as WooCommerce, Shopify, and Magento.✔ Conducted thorough Web Analysis utilizing tools like Google Analytics 4 and Google Search Console.✔ Conducted Keyword Research leveraging Google Keyword Planner and Google Trends.✔ Demonstrated a proven track record of Technical and On-site SEO resulting in Google 1st page rankings.✔ Enhanced organic traffic through effective Search Engine Optimization and Social Media Optimization.✔ Conducted SEO Audits and Competitor Analysis using tools like SEMrush, SEO Power Suite, and Raven.✔ Implemented SEO strategies for various platforms including WordPress, HTML, Magento, Joomla,Shopify, and PHP.✔ Devised and executed E-commerce strategies to enhance website performance.✔ Designed marketing materials using Canva and Photoshop for Social Media Optimization/Marketing.✔ Managed all online activities related to traffic acquisition, sales, conversion, and reporting.✔ Collaborated closely with web development and technical teams to achieve project goals.✔ Proficient in utilizing FTP and cPanel for Domain Management. Show less

Frankfinn Aviation Services Pvt. Limited
Jul 2024 - nowSenior Manager Digital Marketing
Licenses & Certifications
- View certificate

Server-side tagging with Stape for Frankfinn
StapeJan 2026 - View certificate

Defining Your Ad Audience
MetaOct 2025 - View certificate

Get started with Data-Driven Marketing
MetaOct 2025 
Campaign Evaluation Through Reports and Measurement
MetaOct 2025- View certificate

Determining the Best Buying Type & Bid Strategy
MetaOct 2025 
Managing Audiences & Optimizing Targeting Strategies
MetaOct 2025- View certificate

Implementing Buying Types & Optimizing for Ad Delivery
MetaOct 2025 - View certificate

Certified Specialist in Ahrefs’ Marketing Intelligence Platform
AhrefsJul 2025 
Information Security Training
ALLENJun 2024- View certificate

Meta Ads Manager
MetaFeb 2024 - View certificate

Facebook Marketing
MetaFeb 2024 - View certificate

WhatsApp Marketing
MetaFeb 2024 - View certificate

Instagram Marketing
MetaJan 2024 
Posh
ComplykaroDec 2023- View certificate

Digital Ad Certificate - Digital Marketing
Aleph Group, IncOct 2023 - View certificate

Digital Marketing Strategist
Oct 2023 - View certificate

Social Media
AccentureSept 2023 - View certificate

Digital Marketing
AccentureSept 2023 - View certificate

Google Analytics for Power Users
Google Career CertificatesSept 2023 - View certificate

Advanced Search Engine Optimization Certification Program
SimplilearnOct 2022
Languages
- raRajasthani
- hiHindi
- maMaithili
- enEnglish
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