Naveen Kr Jha

Naveen Kr Jha

SEO Executive & Team Lead of Link Building

Followers of Naveen Kr Jha7016 followers
location of Naveen Kr JhaGurugram, Haryana, India

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  • Timeline

  • Skills

    Target audience
    Google ads
    Server side tagging
    Business development
    Affiliate marketing
    Server side
    Tagging
    Google search console
    Affiliate management
    Optimizing targeting strategies
    Performance management
    Ahrefs’ marketing
    Optimizing for ad delivery
    Facebook ads manager
    Managing audiences
    Implementing buying types
    Performance marketing
    Audience measurement
    Meta ads
    Marketing strategy
    Amazon Vendor Central
    Blogging
    CMD Developer
    Competitive Analysis
    Conversion Optimization
    Data Analysis
    Data Extraction
    Data Mining
    Digital Marketing
    Digital Media
    Display Advertising
    E-commerce
    E-commerce SEO
    Facebook Marketing
    Google Adwords
    Google Analytics
    Google My Business
    Google Tag Manager
    Google Webmaster Tools
    HTML
    Instagram Advertising
    Instagram Marketing
    Knowledge Acquisition
    Online Marketing
    Posh
    PPC
    Quality Assurance Processes
    Search Advertising
    Search Engine Marketing (SEM)
    Search Engine Optimization (SEO)
    SEM
    SEO
    SEO copywriting
    SMO
    Social Media Marketing
    Teamwork
    Web Analytics
    Web Design
    Web Development
    WordPress
  • About me

    I am a Senior Performance Marketing Manager with 14+ years of experience driving scalable growth across EdTech, Lead Generation, and E-commerce businesses. Currently, I manage ₹1Cr+ monthly Google Ads budgets and ₹50L+ affiliate spends, generating an average of 5,00,000+ leads per month while achieving a 10% reduction in CPA through funnel optimization and data-driven decision making. My core expertise lies in high-volume lead generation, paid media scaling (Google & Meta), affiliate marketing, and aligning marketing with sales & call-center teams to improve lead quality and conversions. I have hands-on experience with GA4, GTM, SGTM advanced reporting, SEO (as a growth support channel), and have led and mentored teams of up to 6 performance marketers. I thrive in fast-paced environments where performance, accountability, and growth are key. 📌 Open to opportunities as Senior Performance Marketing Manager / Growth Marketing Manager #PerformanceMarketing #GoogleAds #MetaAds #AffiliateMarketing #DigitalMarketing #EcommerceManagement #TeamManagement #StrategicMarketing #AMS #Onlinemarketplace #ORM #onlinereputationmanagement #onlinemarketplace #Shopify #wordpress

  • Education

    • Colours Factory - more than Print

      2013 - 2015
      Master of Business Administration (MBA)

      Marketing

    • Servigistics, a PTC Technology

      2009 - 2011
      Master's degree

      Commerce

    • Govt. Higher Sen Sec. School, Manak Chowk Jaipur.

      2004 - 2006

      Commerce

  • Experience

    • Nexpider

      Nov 2006 - Oct 2008
      SEO Executive & Team Lead of Link Building

      • Worked as a Team Lead and SEO Excutive• Managed Link Building Project with Team• Improvement of Page rank via Link Building, Directory Submission, Articles, Forum Posting, Blog Comm, etc. • Improvement of page rank via Off page Optimization Techniques

    • IFuture Vision

      Nov 2008 - Oct 2009
      Sr. SEO Executive & Team Leader of Link Building

      Managing Link Building ProjectsHandling Link Building TeamHandling Forum Posting, Blog Commenting, Directory Submission, Article Submission, PR Submission, Social Networking and more.

    • Konstant Infosolutions Pvt Ltd

      Nov 2009 - Mar 2011
      SEO Expert & Team Lead

      ✓ Complete Search Engine Optimization (SEO)✓ Social Media Marketing Optimization, Web Marketing (WM), Google Analytics & Web Management✓ Data Research, Data Analysis, Data Mining & Data Collection

    • KOL limited

      Mar 2011 - Jan 2014
      SEO Analyst

      ✓ Handling company's entire eCommerce SEO projects, Managed SEO team✓ Complete SEO On-page, Off page Optimization & Keyword Research✓ Google Analytics Analysis, Image / photo / Picture Sharing, Competitor Analysis, Competitor Backlinks Analysis✓ Networking (Facebook, Twitter, LinkedIn etc.), Blog Customization, Guest Blogging, Guest Post & Document sharing✓ Infographic Listing, Press Release Submission, Social Media Marketing, PR Submission, Classified Ads, lens Creation, PPT Creation & More. Show less

    • Gravita Infotech Ltd

      Jan 2014 - Jun 2015
      SEO Team Lead | Digital Marketing Executive

      ✓ Developing detailed recommendations including optimized website architecture, internal link structure, server, and other factors for an optimized website.✓ Performing highly detailed website audits for a better search engine visibility.✓ Interacting directly with web developers and technical teams to produce websites that adhere to current SEO standards.✓ Meta tag optimization, image optimization, heading tag optimization, alt tag optimization, page speed issues, Schema implementation, and web page validation-w3c & site analysis.✓ Using basic SEO strategies and advanced technical SEO techniques.✓ Keyword Analysis and Research, Usability optimization and pattern analysis.✓ Planning and executing link building strategies: Directory Submission, Article Submission, Social Bookmarking, Product Listing, Guest Blogging, Sponsored articles, Blog Creation & Customization,.✓ Document sharing, Infographic Listing, Press Release Submission, PR Submission, Classified Ads, PPT Creation Etc.✓ Traffic Analysis, Performance monitoring and optimization.✓ Measuring performance through metrics and analytics with an emphasis on optimizing conversions & return on investment (ROI).✓ Working closely with technical writers and Ghost writers to achieve goals.✓ Landing Page optimization, content optimization, conversion optimization and website optimization.✓ Planning and executing the SMO strategies.✓ Generating leads based on the sources traffic (Organic, Direct and Referral).✓ Search engine ranking reports, daily, weekly, and monthly traffic data reports, monthly work status.✓ reports (Detailed).✓ Analyzing competitor keywords, content, blogs, backlinks and implementing.✓ Tools used: SEMrush, Screaming frog & Google Analytics Show less

    • Dreambox Retail Pvt Ltd (Brands Bhishoom, Roxxio, Mobo Monkey, CaseGuy Etc.)

      Jun 2015 - Nov 2018
      Digital Marketing | Marketplace E-Commerce Manager | Business Development & Operation Manager

      Since 2015 I have been working with Multiple Brands (Bhishoom Etc) to boost their sale on Amazon, Flipkart, eBay, Snapdeal, PayTm & Shopclues and Rank products on constant and specific keywords. For Dreambox Retail Pvt Ltd, i am managing Digital Marketing, Company Operation, HR Department, Admin Department, Online Marketplace (Catalog Listing, Order Management, Procurement, Manufacturing, Shipment, Return, Inventory Etc.) FBA shipments and send products to amazon warehouse.✓ Search Engine Optimization & Project Management✓ Company Operation Management✓ Facebook Ads Management & eCommerce Marketplace Management✓ Brand Registration, Catalog listing, Order management, price management on Amazon, Flipkart, Ebay, Snapdeal, Paytm & Shopclues✓ Warehouse Management, FBA, procurement, manufacturing process, inventory & stock management.✓ Order process management, Payment reconciliation, Logistic management & Customer support✓ Marketplace billing & Reports management etc. Show less

    • XIMIVOGUE India

      Nov 2018 - Mar 2021
      Digital Marketing | Ecommerce/ Online Marketplace Manager

      ✓ Developed eCommerce Portal (www.ximivogueretail.com) & Managed in WooCommerce ✓ Manage eCommerce Portal, SEO, SMO, Online Marketplace like Campaign Management, Brand Registration, Advertisement,Cataloguing, Listing, Order Management, Inventory & Price Management, Logistic management etc.✓ Manage all online activity in relation to traffic acquisition, sales, conversion and reporting.✓ Develop and implement E-commerce strategy in order to improve website performance✓ Work with the marketing team or manage digital marketers in order to improve quality and trafficacquisition✓ Re-Platforming website to new CMS, making website mobile capable✓ Research market in order to discover new trends and technologies in order to improve websiteperformance✓ Analyse various data in order to deliver data-driven strategies order to deliver topperformance and achieve KPIs✓ Oversee or directly manage digital marketing channels across PPC, SEO, Display and social media✓ Work closely with web development and technical teams✓ Monitor web analytics and internal data sources✓ Supervise all activities and product development✓ Prepare reports and analyse conversion numbers✓ Developing SEO/PPC Strategy/Marketing Plans✓ Team Management and Progress Monitoring Show less

    • Clay Craft India Private Limited

      Apr 2021 - Jan 2022
      Digital Marketing & Ecommerce Manager

      ✓ Developed and managed the eCommerce (Shopify) portal www.claycraftindia.com.✓ Proven Search Engine Optimization Results (Tea Mugs, Mug Set, Tea Mugs Online, Tea Cups Set, Cup And Saucer, Tea Cup Set Of 6, Tea Cups Online, Coffee Mug Set, Ceramic Tea Cups, Cup Set Online)✓ Creating and managing PPC campaigns on Google Adwords, Facebook Ads, and Amazon Seller Central.✓ Managed Amazon Sponsored Ads & Google Shopping Ads.✓ Manage online activity related to traffic acquisition, sales, conversion, and reporting.✓ Developed and implemented an e-commerce strategy that focused on enhancing the user experience.✓ Developed a long-term SEO/PPC strategy/marketing plans that increased web traffic.✓ Monitor web analytics and internal data sources to identify top-performing pages and product categories✓ Prepare and analyse reports using conversion metrics such as CPC, CTR, Conversion Rate, and Shopping Cart Abandonment Rate✓ Managed a Marketplace Account at Amazon & Flipkart (A to Z Services)✓ Worked on Sponsored Products, Lightning Deals and Promotional Coupons on Amazon.in Show less

    • ALLEN

      Jan 2022 - Jun 2024
      Assistant Performance Marketing Manager

      I am employed at ALLEN Career Institute Pvt. Ltd., where I hold the position of Assistant Performance Marketing Manager within the Media & Marketing Department. My focus lies in Performance Marketing and digital marketing, with a proven track record of developing and implementing innovative digital marketing strategies.Roles & Responsibilities:✔ Develop, execute, and optimize lead generation strategies across channels, conduct research fortargeted outreach, analyze campaign performance, track customer behavior trends, provide exceptionalservice, generate reports, collaborate cross-functionally, and stay current with industry trends.✔ Successfully increased Lead Generation and Sales transactions while tracking conversions.✔ Developed and implemented comprehensive Digital Marketing strategies encompassing SEO, SEM,SMO, and SMM.✔ Managed Ecommerce Website Development and Maintenance across platforms such as WooCommerce, Shopify, and Magento.✔ Conducted thorough Web Analysis utilizing tools like Google Analytics 4 and Google Search Console.✔ Conducted Keyword Research leveraging Google Keyword Planner and Google Trends.✔ Demonstrated a proven track record of Technical and On-site SEO resulting in Google 1st page rankings.✔ Enhanced organic traffic through effective Search Engine Optimization and Social Media Optimization.✔ Conducted SEO Audits and Competitor Analysis using tools like SEMrush, SEO Power Suite, and Raven.✔ Implemented SEO strategies for various platforms including WordPress, HTML, Magento, Joomla,Shopify, and PHP.✔ Devised and executed E-commerce strategies to enhance website performance.✔ Designed marketing materials using Canva and Photoshop for Social Media Optimization/Marketing.✔ Managed all online activities related to traffic acquisition, sales, conversion, and reporting.✔ Collaborated closely with web development and technical teams to achieve project goals.✔ Proficient in utilizing FTP and cPanel for Domain Management. Show less

    • Frankfinn Aviation Services Pvt. Limited

      Jul 2024 - now
      Senior Manager Digital Marketing
  • Licenses & Certifications