MaiLy Pham Kopatsy

Experience

• 

  CHANEL

  Jan 2004 - Jan 2004

  Sales Associate - Ready to Wear
• 

  Lancome

  Jul 2004 - Jan 2005

  Assistant Product Manager, Complexion
• 

  Sephora

  Jan 2005 - Sept 2014

  Drove and built Sephora’s #1 brand (Color, Accessories, Skincare) and its brand partnershipElevated Brand - Gained 2 NPD ranking in 2 years with double digit comps; Accessories became #2 brand• Drove product innovation, quality improvement, and new category growth: 7 Sephora recognized innovation, key revamps drove 50% comp growth• Drove visual merchandising initiatives, including award winning shop in shop concept• Co-drove visual rebranding marketing strategy and brand awareness campaign (Social Media, Advertising)Launched new Brand partnership• Pantone Color of The Year initiative: Best 2012 Sephora launchDrove brand profitability and resources• Co- manage brand P&L: most productive brand• Set and manage expense budget • Designed team structure to support double digit growth: doubled team size to 7 members in 2 years Show less Developed Sephora Collection from private label to aspirational brand statusDrove Color to #1 brand total companyExceeded sales budget with double digit comp growth and exceeded margin budget every year• Drove product innovation via in house product development: core product entered Sephora top 3 • Elevated in-store presentation: award winning visual merchandising initiatives drove +20 comp ptsDesigned skincare brand strategy to compete with mass marketDrove Sephora Skincare brand relaunch and entered company top 10• Partnered with global team to create a line relevant to the US market and to deliver #1 sampling program • Led cross functional teams to design A+ relaunch campaign (PR, EDU, VM) Show less Managed 3 brands and assisted in the management of 8 brandsManaged the re-branding of LORAC - Reversed LORAC negative comp trend, brand voted #1 in education• Optimized assortment to create iconic best sellers & redesigned gondola to clarify messaging• Identified sales opportunities by region to implement field support planLaunched Hourglass - Most productive color launch for 2007• Designed product assortment to fit Sephora client’s needs; Co-designed most luxurious Sephora fixture Show less

  • Director of Merchandising - Sephora Collection/ Private Label

    Jan 2012 - Sept 2014

  • Merchant - Sephora Collection Color and Skincare

    Feb 2008 - Jan 2012

  • Assistant Buyer - Color, Artistry Brands

    Feb 2007 - Feb 2008

  • Merchant/ Category Manager - Makeup, Exclusive Brands

    Jan 2005 - Feb 2007
• 

  Kendo Brands, Inc.

  Sept 2014 - now

  Fenty Beauty, Fenty Skin, Ole Henriksen, KVD Beauty Fenty Beauty, KVD Beauty, Ole Henriksen, Marc Jacobs Beauty, Bite Beauty KVD Beauty, Ole Henriksen Drove explosive growth in NADelivered strong product performance via product development & marketingBuilt brand awareness and fuel Kat’s social machine in partnership with marketing & digitalDrove the relentless pursuit of inventory to meet phenomenal demand Improved in stock by 20ptsMaximized Sephora’s partnership Won Sephora 2015 Growth awardLed International expansion - brand is now in 35 countries

  • SVP, Global General Manager - Fenty Beauty

    Aug 2024 - now

  • SVP, Global Sales & Brand Profit

    Jul 2021 - Aug 2024

  • VP, Global Sales & Brand Profit

    Jan 2021 - Jul 2021

  • VP, Global Brand General Manager

    Jan 2016 - Jan 2021

  • Sr. Director, Brand Management - KVD Beauty

    Sept 2014 - Jan 2016