Alesya Ionova

Experience

• 

  Higher School of Economics

  Sept 2016 - Jun 2017

  Marketing Research Assistant

  • Increased website traffic by 19% while managing the department page on the university website.• Coordinated the organisation and was a speaker at the XVIII April International Academic Conference on Economic and Social Development before about 200 attendees.• Arranged over 20 consultations and business games for students creating a collaborative learning environment, praised for high impact and influencer skills.

• 

  Fortnum & Mason

  Sept 2018 - Jan 2019

  Corporate Sales Advisor

  • Secured the business’ largest clients through creating bespoke hampers, as a result consistently exceeding personal sales targets by 30%.• Converted 40 new clients into key accounts through identifying and generating leads at networking events and proactive relationship building. • Increased customer loyalty and retention liaising with over 200 personal corporate clients and high-net- worth individuals, successfully bringing in new business.

• 

  Reckitt

  Aug 2019 - Dec 2020

  Brand Management

  • Led up to 10 product development and launch projects for brands Dettol, Scholl and Evitest, bringing 9 new products to the market.• Managed brands creative campaigns (TV, OLV, SM, Display) and optimised media channels with the KPI of low CPVisit and positive post-click metrics (bounce rate 20-30%, time spend >1min).• Optimised SEO and PPC campaigns, achieving high-quality website traffic generation (bounce rate <30%, time spend >1min), whilst ensuring brand vision, ambition and purpose are met.• Conducted activations for e-com events (public holidays, Black Friday, 11/11) by introducing promotions and email campaigns, as a result achieved sales uplift up to 56%. • Developed A+/B+ content and unique branding pages for e-com retailers with ~30% conversion rate.• Owned the external agencies relationships – PR, creative, SEO; managed budgets (up to £800K annually per brand), allocating & optimising spend across tactics to maximise content effectiveness.• Audited portfolio performance by SKU (MS change, ROS, distribution, stock levels) to ensure operational efficiency with cross-functional teams (Finance, Sales and Supply). • Worked with compliance and regulatory teams to guarantee agreement with existing and upcoming laws. Show less

• 

  AZ Real Estate

  Jan 2021 - Mar 2021

  Marketing Manager

  • Developed and managed social media strategies for the corporate and CEO accounts to increase engagement and brand awareness.• Conducted website optimisation analysis for leads generation and usability improvement.• Created content for social media platforms, including content calendars, copywriting and visuals (images and videos).• Planned and executed email marketing campaigns for English and Russian-speaking audience, increasing open rate by 5 percentage points.• Built customised Taplink landing pages for Instagram profiles aimed at traffic optimisation and generating leads. Show less

• 

  Coursera

  Mar 2021 - now

  • Driving the marketing and recruitment strategy for a portfolio of new and established EMEA online degree programmes.• Partnering with EMEA university partners to collaborate on marketing initiatives, provide performance updates and make recommendations to advance enrollment growth.• Developing marketing operations plans and managing execution of all marketing tactics for assigned degree programmes.• Monitoring and reporting out on performance data internally and externally, and determining necessary actions to impact funnel metrics to reach targets.• Owning the email communication strategy to nurture potential degree learners from discovery through application.• Partnering with cross functional teams (PR, SEO, Paid, Growth Marketing, Social Media, etc) to drive new degree learner acquisition. Show less

  • Manager, Channel Marketing

    Nov 2024 - now

  • Degree Marketing Manager II, EMEA

    Mar 2023 - Oct 2024

  • Degree Marketing Manager I

    Mar 2022 - Feb 2023

  • Degree Marketing Associate

    Mar 2021 - Feb 2022