Israa Jaffery

Experience

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  Bharat Forge Ltd

  Aug 2020 - Dec 2020

  Engineering Intern

  -Experienced in generating logic for new systems, procedures, and tests based on analysis of work-Proficient in tuning systems to boost performance-Familiar with Scrum methodology and estimating work hours and tracking progress using it-Collaborated with developers to identify and remove software bugs-Worked on the development of a laboratory management system for inventory management-Skilled in handling scripting tasks for debugging and automation-Proficient in managing the entire database using MySQL-Passionate about leveraging technology to improve business processes and efficiency-Keen interest in staying up-to-date with emerging technologies and industry trends to continuously improve software development practices and deliver innovative solutions. Show less

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  Datametica Solutions Private Limited

  Aug 2021 - Mar 2022

  Associate Software Engineer

  Handling migration of Big Data from various platforms like Hive, Hadoop to the Google Cloud. Migrated 300TB of on-prem Hive data warehouse to Google Cloud BigQuery while optimizing table schemas. Trained and mentored the interns on my teams for a duration of 2 months. Learnt Airflow, Composer and Big Query aspects of the Google Cloud. Worked on Big Query, DataFlow, Apache Airflow and DataProc. Created schedules and workflows using Apache Airflow/Composer in GCP.Created direct acyclic graphs in Python for automation of table creation in 3 different enviornments Hands-on experience with working on ETL tools for data warehousing.Developed data ingestion pipelines in Python and scheduled using Apache Airflow DAGs. Automated manual processes Show less

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  Lauren

  Apr 2022 - Dec 2023

  Big Data Engineer

  Led a data analytics initiative for a top education technology platform, acting as the primary liaison to integrate diverse data sources for detailed analysis on expenses, conversion rates, customer retention, and top client geographies, enabling strategic decision-makingAuthored a comprehensive Business Requirement Document (BRD) for a client, detailing solution requirements to address key analytics, architectural and operational needsDeveloped an extensive BRD and workflow diagram for Piramal Housing Finance, establishing a structured approach to address their specific operational challenges.Designed an Entity-Relationship Diagram (ERD) for Piramal’s existing database, optimizing data structuring to align with solution requirementsDirected a team of 10 developers on a Finance and Security Operations product, seamlessly integrating AWS and Azure databases to streamline operations, manage client services and data security betterAchieved a 5% improvement in managed services through an internal Finance and Security Operations project, utilizing insights to enhance operational efficiency and support informed business decisionsManaged stakeholder relationships across major client projects, ensuring alignment with client objectives, transparency in project progress, and satisfaction through effective communication Show less

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  Gramik™

  Jan 2024 - Jun 2024

  Senior Product Manager

  Streamlined AWS RDS to Power BI connections, reducing data retrieval time by 10% and improving insights through data-visuals and data analysisDirected the development and strategic planning for the initial three phases of a new CRM system, resulting in a 15% increase in cross department communication and a 30% improvement in overall customer management and retention practicesOrchestrated the implementation and development of Farm Guide a homegrown product integrated with Google Maps for efficient field navigation, comprehensive crop and cattle management to facilitate farmers growthSpearheaded the optimisation of ERP platforms for B2B and B2C, increasing the efficiency and system performance by 5%Orchestrated digital marketing campaigns using Gupshup to schedule and manage strategic promotions for key new product launches, enhancing product visibility and engagement through targeted outreach. Show less

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  Indian Institute of Management Kashipur

  Jul 2024 - Sept 2024

  Placement Coordinator

  Facilitating the annual Final placements along with the Summer Internship Placements for above 900 students of IIM KashipurServing as a liaison between corporate partners, businesses, IIM Kashipur and the students for placement related activities

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  Zomato

  Jan 2025 - Jul 2025

  Product Intern

  •⁠ ⁠Developed a rule-based algorithm to classify 20K+ restaurants as diabetic/non-diabetic friendly, enabling personalized filters for health-conscious users.•⁠ ⁠Designed POC roadmaps for new Healthy product initiatives, aligning feature experimentation with business priorities and execution timelines.•⁠ ⁠Structured and authored SOPs for the Zomato Healthy vertical, covering 8+ workflows across dish accuracy, menu logic, and escalation handling.•⁠ ⁠Built a callback-based feedback loop system to resolve 1000+ flagged 1–3 star Healthy orders/month, improving customer satisfaction and trust.•⁠ ⁠Contributed to daily menu curation of 3000+ dish variants, ensuring balance across macro nutrients, dietary types, and vendor constraints.•⁠ ⁠Reduced AI misclassification rate in dish tagging from 5% to 1.5% by refining prompt logic across 1M+ restaurant records, boosting reliability of health labels and discovery.•⁠ ⁠Led planning for a healthy meal kit subscription model in 10 Indian metro cities, estimating a ~3.5L target customer base and creating 25+ goal-based meal plans (PCOS, detox, muscle gain, etc.).•⁠ ⁠Benchmarked 10+ competitors across pricing, logistics, and personalization; provided GTM rollout strategy and user journey flows.•⁠ ⁠Onboarded 50+ new restaurants to Zomato Healthy, improving geographic coverage and user choice in high-demand clusters.•⁠ ⁠Conducted competitive and platform audits to assess Zomato’s positioning in the health space; identified product opportunities to improve retention and conversion.•⁠ ⁠Analyzed 10,000+ Mumbai-based food vendors to inform OrderNow’s content strategy; shortlisted top 15 eateries, resulting in a notable boost in CTR and engagement.•⁠ ⁠Cleaned and relabeled 50K+ dish entries via SQL to correct protein classification and prep tags, improving search and filter accuracy by 20%.•⁠ ⁠Performed multi-city analysis to evaluate market readiness and projected performance for future Healthy onboarding. Show less

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  PriceLabs

  Jul 2025 - now

  Business Analyst