Dimitra Kritikou

Experience

• 

  Lee Wrangler

  Nov 2015 - Jan 2019

  Retail Associate

  Implemented marketing strategies and actions. Sales Service. Replaced and organized inventories. Maintained accurate and attractive merchandise displays. Trained new associates. Assisted store manage.

• 

  VF Corporation

  Jan 2019 - Dec 2021

  • Reporting Digital Sales & analyzing their contribution to physical sales.• Organizing corporate presentations.• Reporting and monitoring the presentation of brands in e- commerce and social media.• Monitoring brands` positioning in Key Accounts`e - shops, KPIs, and SEO performance.• Searching competitive e - shops on a local and global level. • Represent the corporation in the creation of a CRM platform by an exclusive partner physically and digitally.• Preparation of content creation & product information for the exclusive partner. Show less

  • Digital Marketing Associate

    Mar 2021 - Dec 2021

  • Office Administrative

    Jan 2019 - Mar 2021
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  Kotsovolos-Κωτσόβολος

  Dec 2021 - Nov 2024

  CRM Campaigning & Loyalty Schemes Specialist

  • Account management of loyalty schemes• Agree with partners a promotional and marketing plan• Set up the campaigns, arranging marketing activities and technical execution• Penetration of strategic segments• End to end execution of CRM campaigns (design-target-execute-evaluate)• Run A/B tests• Monitor KPIs• Monitor and streamline campaigning system applications

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  OPAP

  Oct 2024 - now

  CRM Specialist

  - Designing and implementing automated customer journeys based on customer lifecycle-Developing and integrating optimizations & enhancements in the campaigning process- Supporting CRM projects- Creating the business requirements for CRM automations & optimizations- Defining use cases for testing in QA and UAT cycles, and providing support throughout the process- Monitoring the roll-out in production and performing before final delivery to business teams