Sarah Youbi Curtis

Experience

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  Discovery Channel

  Mar 2008 - May 2008

  Intern

  Created Curriculum for monthly events.Ordered premiums for advertising clients.Kept an inventory of all ordered premiums.Updated the Discovery Channel portal on a daily basis.Prepared all documents for monthly newsletterKept email correspondence with premium provider

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  Skyline Exhibits

  May 2011 - Jul 2011

  Project Manager

  • Gathered all appropriate documentation for timely booth delivery• Prepared and completed all necessary documents for trade shows• Shipped all necessary parts and giveaways for companies on a daily basis• Implemented a calendar of events: when paper work was due, when shipment had to be sent out and when it should arrive. • Kept a weekly meeting with the president of the company to make sure that all upcoming Trade shows were on schedule.

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  Starcom

  Jan 2012 - Oct 2017

  · Development and/or supervision of media plans and implementation; assuring that all media plan alternatives have been thoughtfully considered· Leading and monitoring day-to-day activities relating to assigned accounts· Maintaining consistent contact with client, with a focus on building a strong relationship and trust· Training, supervising, and managing the development of the Associate in all aspects campaign management, account management, and client service· Actively participate in strategic planning for client· Serve as a liaison among Initiative departments contributing to a client account· Lead and motivate team members while overseeing and directing account activities, provide guidance on setting or re-defining priorities· Manage and be accountable for media budgets and client billing.· Maintain thorough, real time knowledge of client business Show less · Developed strategy and executed on client digital platforms: Display, Mobile, Social, Video and DSP/Exchange properties· Leveraged client content onto network platforms to build deeper experiences· Analyzed and optimized campaigns in order to achieve client’s campaign metrics · Implemented all online media buys to ensure client service standards· Delivered scheduled reports: Weekly optimization reports, Post Buy Analysis· Collaborated with agency partners: PR, Content Management and Creative Agencies· Collaborated with vendors to increase digital knowledge and extend digital offering to clients Show less · Developed, implemented and maintained client media plans.· Facilitated vendor meetings to meet client request· Worked closely with vendors on RFP’s· Managed negotiations of premium positions and rates· Implemented media plans for various campaigns at once· Managed invoicing and billing control· Managed Digital campaigns Followed up with all vendors on deliverables and materials· Created and managed workflows and timelines for spots and insertions.· Key contact for internal and external partners to clients· Analyst for digital campaigns including implementations of DCO· Ran post buy reports Show less

  • Associate Media Director

    Jan 2015 - Oct 2017

  • Media Supervisor

    Jan 2013 - Jan 2015

  • Media Associate

    Jan 2012 - Dec 2013
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  Florida International University

  Jan 2012 - Jan 2013

  In charge of managing and assisting with designated activities and events of the Center, as well as other day to day operations of the Center. Student assistant at the Eugenio Pino and Family Global Entrepreneurship Center, which she joined in January 2012. She is an Alumna of Florida International University, earning a Bachelors of Business Administration (’09) and is currently earning her master’s degree in the Corporate Masters Program. As a student assistant, she is in charge of managing and assisting with designated activities and events of the Center, as well as other day to day operations of the Center.

  • Graduate Assistant

    May 2012 - Jan 2013

  • Program Assistant

    Jan 2012 - Jun 2012
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  The Johnson Group

  Oct 2017 - Dec 2021

  Digital Director

  · Lead and manage our digital marketing team focused on: Social Media Programmatic Video· Lead Strategy for all accounts· Performance marketing lead for social media· Pixel and conversion api integration· Lead new process developments· Lead for Facebook Agency partner achievement· Development & Implementation of media plans with budgets between $2-10M per yr· Maintaining consistent contact with clients and account executives· Training, supervising, and managing the development of the Associate in all aspects of campaign management, account management, and client service· Manage all media budgets and client billing. Show less

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  Wpromote

  Dec 2021 - now

  Group Account Director