何慧雪Huixue He

何慧雪Huixue He

Product Operating Intern

Followers of 何慧雪Huixue He14000 followers
location of 何慧雪Huixue HeShanghai, China

Connect with 何慧雪Huixue He to Send Message

Connect

Connect with 何慧雪Huixue He to Send Message

Connect
  • Timeline

  • About me

    Product Manager Intern

  • Education

    • 焦作市第十一中学

      2012 - 2015
      高中 理科 高中
    • East China Normal University

      2019 - 2022
      硕士 Marketing

      Activities and Societies: 2019.09-present Monitor

    • Emlyon business school Asia Campus

      2019 - 2022
      Master's degree High-end brand management
    • Northeast Normal University

      2015 - 2019
      本科 财务管理 GPA:4.13 ; 排名:2/29

      Activities and Societies: (1)校级京东俱乐部 2016.5-至今 社长(创始人) 社团组建:进行社团转正、成员招纳及管理,并制定社团战略规划,统筹规划社团及各职能部门当前任务及发展目标。 活动举办:对接区域负责人进行策划宣传等,并合作举办校园大型活动。至今已完成5次大型校园活动及2次创新创业比赛。 (2)校级红烛志愿者协会 2015.9-2017.5 助理 (3)商学院工管三班 2015.9-2017.3 班长

  • Experience

    • JD.COM

      Jun 2018 - Sept 2018
      Product Operating Intern

      Completed designing a mini program which mainly provides services for college student1. User research: Conduct behavior research and data analysis on content reading preference and module demand of campus users in 8 major regions of China; And conduct competitive product content research, and data analysis. 2. Content planning: According to sku product selection results, plan and present product pictures, titles and contents according to the research result.

    • Mercedes-Benz China

      Sept 2018 - Mar 2019
      Product Strategy Intern

      Product Management dpt. Product strategy intern1. Volume Forecast: Mainly responsible for making forecast logic according to the macro environment, competitive product analysis, product strategy, etc., and making sales forecast for different types. 2. Strategic planning: Put forward product improvement and make strategic planning based on the analysis of competitive products, customer insights and other information .

    • Mercer

      Dec 2019 - Mar 2020
      Consultant Internship
    • 美团

      May 2020 - Aug 2020
      Product Manager Intern

      商家后台产品设计:为营销系统提效提出通用的商家产品解决方案,在职期间完成立减工具优化、楼层管理解耦迁移、营销日历项目等,此外独立推进完成4份产品项目支持“玩美季大促”,商家营销工具在线率提升45pp左右。本地行业调研:由于私域流量对美团的流量攫取,公司对私域流量展开研究,作为公司年度项目助理,支持研究框架设计、 商家实地调研、行业洞察及产品解决方案,提升了对于本地生活行业的整体认知及私域流量的认知。

    • Baidu, Inc.

      Aug 2020 - Sept 2020
      Product Manager

      百度输入法产品

    • 字节跳动

      Oct 2020 - Dec 2020
      Monetization Product Manager Intern

      商家后台产品设计:设计本地行业商家后台产品功能(后台基础能力,商家落地页工具、团购优惠券等营销工具),提升商家流量获得能力,促进本地行业核心数据增长。在职期间完成商家后台7大产品能力搭建,商家活跃增长约65%。 本地行业广告优化:针对本地行业,优化广告售卖方式、投放目标,打通广告产品链路,完善广告投放及广告主服务能力。 支付能力产品设计:与银行信用卡、POI 团队合作推进银行信用卡的闭环营销赋能,打通银行卡赋能本地行业商家的链路。

    • CooTek

      Jan 2021 - Mar 2021
      Product Manager Intern
    • 滴滴

      Mar 2021 - May 2021
      Product Manager Intern

      司机奖励产品设计:结合竞品、用户及策略实验数据等,设计奖励策略产品(可选奖、连击奖等)并优化策略模型。在职期间,完成2项奖励策略产品项目落地及5项产品优化迭代。所设计的产品在7个国家全量,显著提升了司机核心留存指标。司机留存策略优化:负责司机奖励策略设计,分析司机活跃数据指标(如CR、GMV、SH等)对司机分层,设计奖励策略并 迭代。负责司机可选择奖励、高峰时段连击奖策略周维度实验,奖励策略ROI平均为4,核心指标提升在10%左右。

    • 阿里巴巴集团

      Jun 2021 - now
      Product manager intern

      媒体平台产品迭代:负责媒体平台产品(PUB),结合用户在平台的诉求,如备案、转链、选品、推广等阶段,提供产品解 决方案,完善用户在平台的整体使用流程及链路,并提升平台用户(即媒体)的使用体验。至今完成3项产品项目上线。媒体数据标签体系建设:基于平台的用户数据及用户特征进行分层和用户打标,并通过算法进行模型优化,以便更好的完成 中小媒体和商家以及团长的握手建联,减少媒体和商家的信息差,对于平台用户(即媒体)实现精细化运营。

  • Licenses & Certifications

    • Driving license

      Driving license
    • 舞蹈二级

    • 计算机二级

    • 钢琴九级

      中国钢琴家协会
    • 雅思

      IELTS
    • 会计从业资格证

      财政部
      Aug 2016
  • Honors & Awards

    • Awarded to 何慧雪Huixue He
      2018.09 National China College Students' Entrepreneurship Competition National Bronze2018国家级“创青春”挑战杯创新创业大赛铜奖 National Education Bureau Sep 2018 Cooperate to complete the creation of "Liyan - Natural Anti-cancer Skin Care products" project, responsible for the part of market planning
    • Awarded to 何慧雪Huixue He
      校级一等奖学金 校团委 Aug 2018
    • Awarded to 何慧雪Huixue He
      Internet + innovation and entrepreneurship competition Provincial Silver Award2017省级“互联网+”创新创业大赛银奖 Jilin province Education Bureau Jul 2017 As the person in charge of the Marketing Department of the "Tourhelper" entrepreneurial project, responsible for making business plan of the project
    • Awarded to 何慧雪Huixue He
      创新实务挑战赛 华东师大商学院
    • Awarded to 何慧雪Huixue He
      巅峰营销大赛校级一等奖 东北师大大学生创业协会
    • Awarded to 何慧雪Huixue He
      简历比拼大赛 华东师范大学经济学院
  • Volunteer Experience

    • 志愿者

      Issued by 红烛志愿者协会 on Oct 2017
      红烛志愿者协会Associated with 何慧雪Huixue He
    • Student Volunteer

      Issued by 红烛志愿者协会 on Dec 2017
      红烛志愿者协会Associated with 何慧雪Huixue He
    • 礼仪志愿者

      Issued by 太极拳协会 on Aug 2015
      太极拳协会Associated with 何慧雪Huixue He
    • Student Volunteer

      Issued by 红烛志愿者协会 on Sept 2018
      红烛志愿者协会Associated with 何慧雪Huixue He
    • Student Volunteer

      Issued by 红烛志愿者协会 on Sept 2016
      红烛志愿者协会Associated with 何慧雪Huixue He
    • 灵活就业项目组调研志愿者

      Issued by Northeast Normal University on Mar 2018
      Northeast Normal UniversityAssociated with 何慧雪Huixue He