Sreepathy Ramanujam

Experience

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  CREAGX Innovations

  May 2011 - May 2012

  Software Engineer - Mobile Apps Designer

  Software engineering is the study and an application of engineering to the design, development, and maintenance of software.

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  Saraan seo

  Jul 2012 - Jul 2013

  SEO Executive

  Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.Link BuildingLink building is the most popular off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:Blog Directories – something like yellow pages but each entry was a link back to a websiteForum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight’ or anything similar.Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles. Show less

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  Veniteck Solutions

  Aug 2013 - Aug 2014

  SEO Analyst

  Search Engine Optimization (SEO/SMO) Analyst. The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. Roles and ResponsibilitiesSocial networking and bookmarkingSocial Media Optimization and Marketing ( SMO & SMM )Video and slide presentation marketing’Ebook marketingsBrand name marketingPPC campaignEcommerce Product Based MarketingMarketing place and auction site managementsForums advertisementsBlog MarketingDirectory SubmissionArticle SubmissionPress Release SubmissionClassifieds Ads postingVideo SubmissionProfile Creation Show less

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  Shathayu Ayurveda Pvt Ltd

  Aug 2014 - Feb 2016

  Graphic Designer & SEO

  - Creating and managing templates for social media posts in order to accelerate the design process.- Visual identity: logos, letterhead, business cards.- Marketing materials: brochures, flyers, postcards, posters.- Magazines, books, catalogs.- Product packaging.Online Marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via ecommerce.SEO: On-Page & Off-Page Optimization• Analyzing in-house website according to their nature of business and industry.• Preparing Right Marketing Strategies and Implementing Strategies.• Using web analytics for monitoring and reporting of online marketing campaigns Interface with clients.• Work collaboratively with team members to create, implement, and measure sophisticated online marketing campaigns.• Other duties as assigned by Manager.• Fine-tuning or finding new areas of opportunities with the long tail keywords and creating lists of key phrases to target.• Helping search engines to find all content of the website correctly by doing On-Page Optimization.• Gaining quality incoming links to Build Online Authority.• Keeping up-to-date with algorithm changes and testing various SEO ideas and monitoring performance.• Producing Keyword ranking reports to monitor position on search engines.• Conducting Email Marketing Campaign to acquire more targeted traffic to the company’s websites. Show less

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  Vmoksha Technologies Pvt. Ltd

  Feb 2016 - Oct 2018

  Digital Marketing Executive

  - Responsible for driving online traffic and conversions through Digital Marketing- Doing customer research and understanding the target market and competitor data- Developing and managing digital marketing campaigns through SEO, SEM, SMM and email- Tracking conversion rates and suggesting improvements to the web site as required.- Responsible for budgetary control of all their digital marketing efforts. Montoring the team and other associates on Digital marketing.- Brainstorm new and creative growth strategies, Plan, execute, and measure experiments and conversion tests- Strategically plan and implement online advertising campaigns on social media like Facebook, Twitter, Linkedin, Twitter, YouTube, etc.- Working with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI.- Managing the email campaigns and communicating company brands through email marketing.- Designing and creating a wide variety of graphic art and promotional material.- Providing graphical support for Blogs, websites and social media.Social Media Marketing• Analysing what the competitors posts• Trends for the day, month• Analysing Traffic Reach for the month using social tools (Hootsuite, Hubspot)• Continuous engagement on related communities to drive more more traffic (G+, Quora and Linkedin)• Working on almost all social media sites (Pinterest. twitter, linkedin, google+) Show less

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  Theskinstore.in (E-commerce)

  Nov 2018 - now

  Digital Marketing Executive

  - Managing the Google adwords Campaigns Search, Display, Youtube and Shopping Campaigns.- Generating leads in Facebook and Linkedln- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.- Analyzing and measuring the trending online products and drop shipping experiences- Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin etc)- Involving in keyword selection and audience targeting- Producing seasonal product sell-through analysis- Planning ongoing customer acquisition and retention strategies- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Writing attractive and concise copy for adverts- Suggesting and developing new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Keep abreast of PPC and SEM trends- Maximise ROI in terms of awareness, leads, e-commerce conversions to drive the achievement of target revenues- Actively grow subscriber database and drive data capture initiatives within the business- Strong knowledge of ESP’s and the ability to plan, build and send regular email newsletters plus set up impactful automated email campaignsAchievements:- 40% increase in traffic through organic search java development tools company in just 4 months (gceasy.io)- 25% increase in Sales through Shopping Campaigns for Ecommerce Platform in just 3 months - (theskinstore.in)- 20% increase in Leads through Facebook Lead Generation Campaigns for Web design company in just 2 months (webcanny.com.au)- 10% increase in Leads through organic search for training institute in just 2 months (bootcamplab.com)- 10% increase in traffic through SEO App Promotions for health app in just 3 months (beyondbiomag.io) Show less