Ingrid Nielsen

Experience

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  American Medical Reports

  Jan 1985 - Jan 1987

  Circulation Manager & Operations Leader

  Promoted 2 times in 2 years*Responsible for daily operations of the circulation department at a medical publishing company.*Helped build out outsourced circulation management services, becoming companies second largest recurring revenue stream*Oversaw all direct mail efforts*Managed budgeting, staff, audits, inventory, and CME certifications.

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  Publications Ink, Inc.

  Jan 1988 - Jan 1993

  General Manager and Partner & Operations Leader

  *Recruited as a partner to head up the launch of new subscription/custom based printing services (early precursor to Print on Demand)*Grew the business from under $20K in seed capital to $1M in sales in under 2 year*Developed all business strategies as well to all day-to-day operations, including sales, P&L, and personnel management & training*Achieved an annual net profit margin of 10%, a rare feat in the printing industry*RecognizedRegonized as a business of excellence by Tom Peters as well as multiple industry associations. Show less

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  Sybase Software

  Mar 1992 - Jul 1995

  Marketing, Global Lead Generation

  *Implemented a process for reviewing and approving expense reports for overseas travel, resulting in savings $100,000’s annually*Designed and implemented a JIT system for collateral printing and distributions, saving $1M+ in costs within first 6-months*Reduced collateral receipt lag-time from 4 weeks+ to almost zero*Built strategy and launched first ever Direct Response digital campaign for the company

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  ClearInk

  Jan 1995 - Jan 2002

  Director of Strategic Partnerships, Relationship Manager, Product Expert, SEM Creator

  *Earned 5 promotions at Clear Ink, from Account Executive to Director of Strategic Partnerships.*When engaged, grew accounts by a minimum of 20%*Led 60+ website builds/launches*Identified and defined value-added relationships for the agency and clients, drafting annual business plans, managing P&L, and negotiating contracts.-Was a subject matter expert in integrating traditional marketing efforts with the online space.*Designed and promoted partner programs, and implemented joint selling events in B2B, B2C, and P2P spaces.*Negotiated channel and affiliate marketing programs on behalf of both agency and client*GTM and FTM plans for brands such as Restoration Hardware, SalesForce, PeopleSoft, Oracle, Autodesk, PacBell, Blue Cross, Delta Dental, Gumps, SuperCuts, Williams Sonoma, Wells Fargo, Patelco Credit Union, BCBS, IBM, and so many more Show less

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  BeFree/ValueClick

  Jan 2002 - Jan 2004

  Channel Manager, New Business Development, SEM Innovator, Revenue Producer

  Originally recruited as a channel manager selling to agencies, I quickly identified a much larger opportunity for the company. Built, launched, and managed new marketing services for clients.*wrote business plan and financial modeling for a new product, and subsequently sold the idea to the company board*Achieved a 25% adoption rate of new services in under 1 year.*New product was the company’s most successful new offering in the last 5-years*Trained and supported all sales staff on new product Show less

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  Nielsen Digital Advertising Services

  Jan 2003 - now

  GTM Specialist

  Industry-recognized leader in digital advertising services., Providing consultative strategy, development, and client engagement for leading digital marketing agencies across North America.*Built out digital media practices for 8 agencies*Generated minimum revenue lift of 20% per client*Enabled competitive differentiation resulting in account wins such as Google, Amex, AT&T, EBMUD, BCBS, Annexus, T-Mobile, + More*Built and trained teams in selling and managing digital media

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  MyGeek

  Jan 2004 - Jan 2004

  Channel Manager, New Business Development, SEM Innovator, Revenue Producer

  -Collaborated with MyGeek.com CEO to evaluate viability and positioning of a new product offering aimed at Fortune 500 publishers.

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  Clear Ink

  Aug 2005 - Feb 2009

  Director, Online Media & Analytics

  *Recruited to grow digital advertising practice for the agency*Productized media and analytics offerings by year two*Sought out by Google, Yahoo, and top SEM providers to consult on product usabilityDid in-house training for Google & Yahoo CS teams on how SEM could be used in the marketing mix*Served as the lead digital marketing strategist for clients including John Muir Hospitals, 24-Hour Fitness, Bell Helmets, Men’s Wearhouse, Wells Fargo, and Autodesk.*Designed, launched, and managed over 100 SEM strategies, driving increased demand generation and new market penetration for both clients and agency Show less

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  BuZZgen

  Feb 2009 - May 2019

  Founder | Digital Strategy Executive

  Founded as an SEM agency, it quickly expanded out to full-stack integrated marketing services for B2B, B2C, and D2C companies across all industry verticals.Operational Impact• Founded a multi-million-dollar digital media agency through organic growth and word-of-mouth with zero seed capital.*Debt-free and profitable from day one*100% growth through word-of word-off mouth• Strategically guided marketing efforts for over 150 clients across diverse industries, fostering client relationship lasting on average 5 yearsClient Impact*developed full-stack marketing & advertising strategies for 125+ clients*“Broke” FICO Call Center with award-winning content marketing strategy*Expanded TAM for Lions Clubs by 100%, including previously ‘unreachable’ DEI groups*Grew Stanford GSB program revenues by 3.5X with a positive ROI*Collaborated with renowned brands like Stanford Graduate School of Business, FICO, Amex Small Business, and Lions Clubs to develop sustainable online marketing strategies. Show less

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  The Sanville Institute for Clinical Social Work and Psychotherapy

  Oct 2017 - Oct 2018

  Board Member - Marketing & Advertising Executive

  Recruited by the Board to grow market share and develop VC funding strategies

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  Buzzgen Media

  Jun 2019 - Apr 2024

  CEO & Digital Marketing Executive

  Co-Founded a fast-growing digital marketing and advertising agency providing GTM and growth strategies for category-leading companies in B2B, B2C, NGO, and D2C.Clients impact:*Managed $535M in marketing budgets*95% of engagements resulted in double--digit ROI growth in first 90-days*Strategically identified and drove adoption of expanded TAM for 75% of campaignsOperational achievements:*Acquired digital media company *Built and lead teams managing 60+ client and 130+ campaigns a year*Doubled profit margin within first 6-Months Show less