Spring Rank

Experience

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  Applebee's

  Jun 2005 - Mar 2016

  Lead Server/ Trainer

  •Promote corporate marketing strategy to increase restaurant sales and revenue•Lead and coach others to exceed customer service standards•Train new employees using a combination of online classroom training and hands on learning to implement customer service operations•Assess individual learning styles to foster a comfortable learning environment•Administer evaluation of new employees by preparing evaluation forms and communicating training successes and concerns with trainees and management Show less

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  Boston's Restaurant & Sports Bar

  Jan 2006 - Jan 2008

  General Manager

  •Hold weekly manager meetings to communicate ways to use marketing materials to motivate staff in order to increase sales and generate revenue•Effectively handle guest complaints in person or over the phone to achieve 100% guest satisfaction•Write a weekly schedule to adhere to budget requirements set by the district manager•Handle all money, financial paperwork, and bank deposits•Interview and hire new employees

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  Children's Hospital of Wisconsin

  Sept 2015 - Dec 2015

  Intern

  •Create a social media plan•Implement a social media plan to create brand awareness and provide educational information•Research available resources to provide educational material on the topic of child development, care, and guidance•Develop a brochure for Prevent Child Abuse Wisconsin•Develop a toolkit that provides educational materials for Prevent Child Abuse Wisconsin

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  YMCA of the Fox Cities

  Mar 2016 - now

  Build regular email communications in Daxko Engage, averaging a 38%open rate and an 8% click through rate• Led website rebuild project, moving YMCA from Dreamweaver to OpenY platform• Lead UI/UX designer for entire association• Maintain website design, layout, and content• Increased new user engagement by 74%• Brand expert responsible for shaping and maintaing brand consistencythroughout assocition in both print and digital assets• Create effective content and marketing strategies to reach internal andexternal audiences that drive growth, reach and engagement• Direct responsibility for developing content, posts and responses onassociation level social media• Supports location-and program-based social media administratorsin maintaining social media pages, developing regular content, andtraining on best practices• Work across and support several departments and their marketingneeds utilizing superior communication and interpersonal skills• Develop detailed product design documentation that effectivelycommunicates interaction and design ideas to development team• Film and edit videos that promote programs and communicate impactto both internal and external audience• Create and maintain monthly analytics for advertising, social media,email marketing, Google adwords, and search retargeting Show less • Development of both internal and external communications that drives the mission and supports the strategy of an organization• Collaborate with various departments to develop a marketing plan that meets individual program goals• Think creatively to implement new design concepts, graphics, and layouts• Work in partnership with executives and directors to research, write, and edit articles for a variety of publications• Build relationships with multiple media outlets and determine best vehicles for advertising based on promotional and marketing needs• Develop advertising creative for a variety of online and print publications• Assist in web design and content management• Work on a team to develop association-wide sales and customer service training• Lead contact and expert for the development and implementation of marketing automation system• Create Human Resource brand identity to attract a diverse talent pool• Research, choose and implement a new digital media platform to meet association-wide digital marketing needs• Marketing automation lead: create communications to reach a variety of target markets• Serve on the Diversity, Inclusion and Global Awareness Committee to work on identifying ways to connect the organization with the needs of the community• Project lead for member segmentation to create advertisements and editorials, both online and print, with a consistent voice to showcase the benefits of the association• Oversee development and delivery of the seasonal program book• Assist in the coordination of special events• Work with Financial Development to assist with association fundraising programs and annual giving campaigns• Collect materials and assemble annual PR Summary highlighting achievements of the organization• Film, edit and publish staff communication videos• Brand champion in charge of approving content and coaching staff association-wide Show less

  • Association Marketing and Brand Manager

    Mar 2016 - now

  • Marketing Analyst

    Mar 2016 - now

  • Marketing Assistant

    Mar 2016 - Mar 2016
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  Fox Valley Technical College

  Aug 2021 - now

  Adjunct Instructor

  For me, being an instructor means sharing my passion and knowledge with others. Creating a curriculum that fosters an environment where students desire to learn, and can envision putting their education to use in a real-world work environment is incredibly fulfilling.