Shannon Kirk

Experience

• 

  University of Notre Dame

  Aug 2013 - May 2015

  Administrative Assistant

  • Performed administrative tasks, including answering phones, sorting mail, organizing schedules, and filing documents• Planned social and academic events for the Program of Liberal Studies department

• 

  CDK Global

  Jun 2016 - Jun 2018

  Technical Account Manager

  • Optimized and maintained website and digital advertising content and design for high-profile Digital Agency clients• Analyzed metrics and presented findings to multiple clients in order to advance holistic digital strategies and increase revenue• Drove product development as Digital Agency representative in cross-organizational prioritization meetings

• 

  Walt Disney Television

  Jun 2018 - Aug 2019

  Project Coordinator, Digital Media - Forecasting & Analytics

  • Managed the organization and execution of all projects completed by the Digital Media Forecasting and Analytics team for ABC Entertainment, ABC News, ESPN, Disney Channel, FX, National Geographic, and Freeform business units• Ensured that ongoing projects remained within scope and on schedule by monitoring their progress, execution, and resolution• Evaluated new projects by assessing the level of effort, planning resources, and prioritizing the requests from various stakeholders; communicated findings to Executive Director• Coordinated with external vendors and distribution platforms, such as Hulu and Google, in order to assess the impact of new product releases and enhancements on Walt Disney Television content performance and ad-serving capabilities Show less

• 

  Carnegie Mellon University

  Jun 2020 - Oct 2020

  • Led data collection, research, and analysis for the film distribution research vertical for Arts and Entertainment in the Age of Covid research project• Developed research methodology to analyze economic impact of various distribution models

  • Graduate Teaching Assistant

    Mar 2020 - Oct 2020

  • Research Assistant

    Jun 2020 - Aug 2020
• 

  National Research Group

  Jan 2021 - Aug 2022

  • Research Manager

    Apr 2022 - Aug 2022

  • Senior Research Analyst

    Apr 2021 - Mar 2022

  • Market Research Intern

    Jan 2021 - Apr 2021
• 

  Sony Pictures Entertainment

  Aug 2022 - now

  • Senior Manager, Global Creative Strategy & Research

    Sept 2024 - now

  • Manager, Global Creative Strategy & Research

    Aug 2022 - Sept 2024