Rene Cifuentes - Marketing

Experience

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  AXA COLPATRIA

  Jan 2003 - Jan 2005

  Marketing

  Optimize commercial performance for general insurance offices in Colombia. I achieved a 4% reduction in operating costs.

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  Renault Colombia

  Jan 2005 - Jan 2012

  Marketing head

  Lead the business lines of tires, batteries, oils, additives and accessories achieving commercial and financial KPI. With a $ 1 million investment per year, lead the marketing and sales plan for dealerships, developing the ATL, BTL, e-commerce, digital, CRM and pricing actions.+ I developed a marketing plan that increased commercial participation by 13% against the target of 10% a year.+ I increased my annual income by 30%, reaching $ 2 million instead of my $ 1.5 million goal.

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  Honda Autos Colombia

  Jan 2012 - Jan 2014

  Marketing manager

  Lead the national sales and marketing plan for HONDA, the Leasing and Renting business units, the dealer network, and the portfolio composed of 6 vehicles: the Honda Fit, Civic, CRV, Accord, Odyssey, and Pilot. Direct the market's intelligence, competition, prices, and brand. Lead ATL, digital, and CRM strategies with a $ 1 million annual budget.+ I developed a marketing plan that increased sales by 6% with $42.5 million and 2,500 vehicles compared to the 2,350 sales target.+ I increased profitability by 11%, achieving a 3% net margin compared to the 2.7% objective, with a pricing strategy. Show less

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  Centro Comercial C. Mayor

  Jan 2016 - Jan 2019

  Market intelligence director

  Analysis and development of strategies in market intelligence, digital marketing, and sales.+ I designed and executed data analytics (R, Python, SPSS) for commercial traffic, digital marketing, and CRM. I increased visits to the shopping center by 13%.+ In order to create an annual marketing plan, I estimated market size for real estate sectors, penetration, competition, and brand.

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  Pontificia Universidad Javeriana

  Jan 2017 - Jan 2022

  Professor

  Marketing. Marketing analytics. Market research. Business Department.

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  MOVii

  Jan 2019 - Jan 2020

  Marketing lead

  Design the commercial actions and digital marketing plan while performing the analysis of leads and users, the placement of debit cards, the customer journey, UX/UI, e-commerce, and fintech reports. Responsible for the CRM strategy for 300.000 users.* I designed segments for email, push, in-app and A/B testing campaigns for active users with an 11% conversion* I developed prediction models, churn, ARPU and LTV.

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  Covinoc S.A.

  May 2021 - Dec 2022

  Market intelligence director

  Design a national sales strategy intended for Colombia’s main cities. Analysis and development of new markets, customers needs, competition, pricing, product, economic analysis, and commercial proposals. CRM management for 100,000 users.

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  Inteligencia de Mercados

  Jan 2023 - now

  Marketing Research Consultant

  + Segment customer, consumer and user profiles by applying descriptive and predictive models. + Projections of pedestrian and vehicular traffic and monetary income. + Sectoral analysis of trends and consumption in shopping centers and retail.