Pengze (Roc) Chen

Education

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  University of Technology Sydney

  2013 - 2016

  Bachelor of Business Accounting and Marketing Communication Graduated

  Activities and Societies: Futsal club Completed full courses related to major marketing communication and accounting with average mark Credit. Marketing Communication: (1) Conducted successful general surveys, In-depth interviews and focus groupsKnowledge of analysis marketing data (Primary and Secondary)(2) Advertising budgeting(3) Multi-media marketing(4) Knowledge of market trends(5) Interactive marketing(6) Strategic media placement(7) Media relationsAccounting:(1) Taxation –… Show more Completed full courses related to major marketing communication and accounting with average mark Credit. Marketing Communication: (1) Conducted successful general surveys, In-depth interviews and focus groupsKnowledge of analysis marketing data (Primary and Secondary)(2) Advertising budgeting(3) Multi-media marketing(4) Knowledge of market trends(5) Interactive marketing(6) Strategic media placement(7) Media relationsAccounting:(1) Taxation – including assessable income; capital gains; GST; FBT, deductions and substantiation; and individual offsets.(2) Basic Knowledge of business combinations, consolidations, equity accounting, joint arrangements, accounting for income tax, cash flow statements.(3) Knowledge about balance day adjustments, closing entries and internal control systems to allow all final statements and bank reconciliations.(4) Business Financial Statement and report analysis. Stock price forecast. Show less