Kunle Oshinfowokan

Experience

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  Magnificent Konsult Ltd.

  Feb 2003 - Aug 2006

  Research Executive

  This is a small research agency specializing in both marketing and social research and it was where I began my research career. It specialized mainly in data analysis using SPSS and also engaged in training individuals the use of SPSS for large data sets. Data analysis, data coding, data cleansing, data management, and data verificationTrained undergraduate and postgraduate students the use of SPSS and interpretation of statistical findings from SPSS output.Responsible for testing hypotheses for student clients using mainly inferential statistics. In charge of data entry for government subcontracted data works relating to workers benefits, emolument, past leave, salaries etc. Responsible for sourcing secondary data from government offices such as the National Bureau of Statistics (NBS), Local Government, institutions, and even private concerns. Conducted psychometric evaluation of self-report scales using SPSS; engaged in the use of Principal Component Factor Analysis (PCFA), pilot study, conjoint analysis, regression analysis, path analysis etc. Show less

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  Research & Marketing Services (RMS)

  Oct 2006 - Apr 2008

  Research Executive

  Provided Marketing, Behavior, and Research counsel for advertising, public relations, and marketing consulting firm. Participated in internal and external strategic planning firms, government agencies, nonprofits, and health-care providers.Conducted Focus Group Discussion and In-depth interview mostly for FMCG.Prepared Discussion Guide (DG), briefing field officers (interviewers), deciding on respondents’ incentives, and choosing venue for FGD.Received research brief, wrote proposal, negotiated cost with clients, transcribed, wrote reports, and presented research findings to clients when requested. Liaised with Data Processing (DP) department for data entry and data analysis.Included customer and employee studies, communication audits, market analysis, namellogo testing, constituency relations, positioning, and consumer studies. Show less

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  Magnificent Research and Marketing Service

  Mar 2008 - Jun 2010

  Research Manager

   Proposal Development: writing research proposal for clients, investigating the content of research brief, ensuring that research brief contained re-searchable issues, communicating constantly with clients over proposed research, discussing deliverable, and managing the research phase from the beginning to the end. discussing the project itinerary with clients.  Project Management: handling the project from the inception and completing it; providing all necessary tools for project including highlighting the time the project start and when it would be completed, project costing, designing the project plan, determining the research executive in charge of the project, editing research tools such as questionnaire or discussion guide, deciding the incentives to be given to respondents, preparing budget for project.  Report Writing: editing report, ensuring that report contained the minutest details obtained from research field, ensuring template used for proposal, report and other communication materials are customized using clients' specifications, giving advice to clients as regard research, findings, conclusion, and presentation of findings to clients in their organizations, receiving clients complaints etc.Managing subordinates: research executives, interns, senior research executives are managed through delegating tasks to them, empowering them by allowing them to take responsibility for research from the beginning to the end, give in-house training to subordinates on some difficult research issues relating mostly to marketing research, prepare training for subordinates on statistics, data analysis and other intricate aspects of research and data collection. Show less

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  Faisal Alyami Cleaning & General Contracting Establishment

  Dec 2013 - now

  Market Manager

  Sourcing for clients, cost negotiation, promoting company's services, training staff, market research, advert placement, recruiting, interview, performance evaluation, creating market for new services, developing innovations, branding, product development, discipline, interview, looking for new market opportunities, informing management of new trend in the construction industry as regard contracting.

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  Faisal Alyami General Contracting

  Dec 2013 - Oct 2014

  Marketing Manager

  • • Instilling a marketing led ethos throughout the business by ensuring that everyone in the organization becomes a member of the marketing team.• Researching and reporting on external opportunities in order to have full grasp of the changes in the external environment and using this to enhance the marketing operations.• Understanding current and potential customers in terms of their needs in order to serve them better. • Managing the customer journey (customer relationship management) via the development and introduction of individual customer model that focuses on the customer as the main basis of service (customercentric)• Developing the marketing strategy and plan for each segment and providing rich information for all segments through data collection from existing customers.• Management of the marketing mix so as to provide the most competitive services within the business environment.• Managing agencies under the control of the organization in order to ensure homogenous services in terms of quality, price, and timeliness of service delivery.• Measuring success not through profit making alone but mainly through repurchase and continuous patronage. • Managing budgets mainly for logistics since service type requires continuous visit to client companies and even their branches• Ensuring timely delivery of services to customers by scheduling employees’ visits to clients’ companies for cleaning, recruitment of cleaning personnel for clients who desire permanent cleaning employees. • Writing copy• Approving images for advertisement purposes after research and report have been done to ensure effective and efficient use of the media to promote the services of the company.• Developing guidelines for employees to ensure that assignments given to them are carried out appropriately using the most efficient and effective means. Show less