Lisa Pansini

Experience

• 

  Apple

  May 2006 - Jun 2013

  Designed and delivered personalized training sessions for both business groups and hundreds of individuals. Each session was tailored specifically to the needs and skills levels of each group. Excelled at instructing large groups and hundreds of individuals on best practices for using Apple Products. Empowered dozens of new hires through Apple's CORE onboarding program. Fostered brand loyalty through outstanding customer service through sales and education of Apple Products.

  • Joint Venture Creative

    Mar 2011 - Jun 2013

  • Creative

    May 2006 - Jun 2013
• 

  Dreyfoos School of the Arts

  Jan 2012 - Jan 2013

  Graphic Design Artist in Residence

  Established a highly structured (and beloved) curriculum for over 30 Beginner and Intermediate Graphic Design high school students. Empowered students to use graphic design as a way to express themselves and experiment with different techniques.

• 

  Rocket Matter

  Jun 2013 - Feb 2022

  Excelled in transitioning all marketing and sales automation from Act-On and Salesforce to Hubspot within a strict deadline. Reengineered and standardized company marketing initiatives to create a baseline and ensure consistency throughout the newly assembled ProfitSolv portco. Authored and implemented creative and engaging campaigns that resulted in expected or higher than expected marketing and sales qualified leads month over month (including 100+ SQLs for the past six months). Masterminded the visual direction and execution of all marketing materials across all channels, including web, content marketing, paid search, social media, and more, to ensure brand consistency and foster customer loyalty. Standardized a successful process for marketing automation and lead nurturing, exceeding expected results for marketing and sales qualified leads month after month. Identified and established the conceptual themes and style direction for cross-media marketing materials. Carefully planned, analyzed, and implemented successful multi-channel marketing strategies while ensuring a consistent and effective brand message and fostering brand loyalty. Media included but was not limited to: web design and coding, graphic design, video editing, content editing, as well as both digital and print advertising.

  • Director of Marketing

    Oct 2020 - Feb 2022

  • Senior Creative Manager

    Jun 2017 - Oct 2020

  • Marketing Design Manager

    Jul 2016 - Jun 2017

  • Graphic Designer

    Jun 2013 - Jul 2016
• 

  Bandwidth Inc.

  Feb 2022 - Sept 2024

  Marketing Programs & ABM Manager

  Develops, implements, and optimizes marketing programs consisting of audience segmentation via Salesforce, 6sense intent data, sales enablement and marketing emails, hyper-targeted banner and social ads, and one-to-few and one-to-one ABM tactics

• 

  Gladly

  Sept 2024 - now

  Segment Marketing Manager