Ashima Sharma

Experience

• 

  CEB, now Gartner

  Apr 2014 - May 2015

  Web Associate | Digital Product and Innovation

  - Web Content Maintenance and Administration - Project Management and Communication - Design, development, and maintenance of content on CEB member websites, primarily on the front end. - Creating new content pages and revamping existing content pages using HTML, Javascript, jQuery and CSS. - Training and managing CMS users and content managers. - Producing monthly Web traffic analysis reports including recommendations on how to increase Web traffic and highlight key content. Show less

• 

  Fidelity International

  May 2015 - now

  • Responsible for managing the content lifecycle, compliance, workflow management, CMS standards and ensure risk mitigation across our sites• Raise technical issues with technical support teams and liaise with them and business to prioritize the tickets, review the solutions and provide regular updates• Always ensure the web components built for various websites adhere to web standards, SEO, analytics while maintaining their scalability and flexibility• Highlight risks and issues in a prompt and timely manner• Identify problem areas and escalate when & where necessary• Liaise with and develop best practices with Dalian content operations counterpart• Perform regular site audit using Screaming Frog to ensure content governance• Liaise with the Business, Development, UX & Design, Architecture, and Analytics teams to implement Web campaigns and Projects• Regularly participate in feasibility study and requirement analysis with respect to new developments and web campaigns Show less • Managing and publishing web content on websites on a global level.• Analyzes and interprets client requirements, develops corresponding content, identifies problems and recommends solution.• Work closely with cross-functional stakeholders such as business managers, designers, and developers to understand and translate business objectives into highly effective content.• Coordinates with business managers, content strategists, and development resources to ensure a positive end- user experience.• Delivering multiple projects on time which includes communication with multiple stakeholders and business managers across different countries and time zones. Meeting strict and urgent deadlines.• Partner with business, legal and compliance, marketing, media, design, and development teams to ensure the overall “Fidelity principles” resonates throughout Global site, while following important guidelines.• Analyze content and design to provide recommendations based on best web-writing practices, digital & social media strategy, user experience, and SEO metrics.• Creating interactive and user-friendly web pages with free form HTML component using HTML, CSS & javascript. • Track pages via google analytics and market them as per the user behavior on the website.• Review website content for relevance and timeliness, identifying and updating out-of-date information and adding fresh content, broken links, and functionality errors using Xenu.• Impressive track record creating high-impact designs intended to engage, attract and promote in support of corporate initiatives. Show less

  • Assistant Manager - Content Operations

    Oct 2019 - now

  • Senior Web Content Developer

    May 2015 - Oct 2019