Adir Junior

Experience

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  Primeiro Estilo

  Jan 2008 - Feb 2009

  Front-end
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  Seleto Marketing Digital

  Feb 2009 - Jun 2011

  Front-end Enginer and SEM
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  P.A Website

  Jul 2011 - Feb 2013

  Front-end Enginer and SEO Analyst
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  Somoscom

  Mar 2013 - Jun 2013

  Coordenador de SEM / Web Analytics
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  Oro Digital

  Jun 2013 - Oct 2013

  Coordenador de SEM / Web Analytics
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  Multiweb Agência Digital

  Oct 2013 - Mar 2014

  Coordenador de PPC / SEO
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  5seleto

  Mar 2014 - Jul 2015

  Digital Marketing Consultant

  Overseeing day-to-day management and improvements to PPC and SEO initiatives leading to higher ROI, more leads and visits to the clients. Including Shopping campaigns that outperform traditional paid search campaigns. Carry out profitability analysis and pacing large multi-million reais budgets. Measure and present performance of all search marketing campaigns, assess against goals (ROI and KPIs) including status updates, digital report, delivered in daily weekly, monthly and quarterly updates. Work toward an optimal mix between PPC and SEO with a goal to optimize spend on search engine advertising without cannibalizing organic traffic. Areas: SEO, PPC (Adwords or Facebook Ads) Web Analytics CRO, Usability and Inbound Marketing (HubSpot). Customers: FSG (College), FUMEC (College), UNIPE (College), Lojas Rede (E-commerce), Poliadro (College), tenco Grup (Grup Shoping), Cadsoft and Planet Y. Show less

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  Agência Open

  Aug 2015 - Feb 2016

  Digital Marketing Consultant

  Developed to Search, Analytics and Reporting Strategies that alight with business objective and performance goals backed by real word data. Supervise and acting as Team Leader of Strategy. Provide Holistic analysis and performance reporting across all marketing channels delivering actionable insights for channel mix website optimization. Work with various digital agencies to curate, validate and organize date to be use in multi-agency repots. Regularly communicate and present to clients, team, and management on strategy/project development, timeliness, and results. Provide recommendations and execute/manage strategies for content development in coordination with SEO and PPC goals. Closely monitor and evaluate KPI performance across the major channels, mediums, devices, geographies and demographics. Create dynamic and interactive dashboards that meet target audience needs using Tableau and Excel. Design testing protocols with a focus on learning that drive measurable improvements. Areas: SEO,PPC (Google Adwords or Facebook Ads) CRO, Analytics. Customers: Construction Emccamp, Chevrolet Automobile, Audi Automobile, College Bernoulli, FACEB college, Construction Casa Mais, Construction Analogran and Construction MRV. Show less

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  Go Objctive

  Feb 2017 - Dec 2019

  Digital Marketing Consultant
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  JBF Digital Marketing

  Dec 2019 - now

  Founder and CTO at JBF Digital Marketing