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Glenn Gray

Glenn Gray

Graduate Assistant Coach - Men's Soccer

Followers of Glenn Gray6000 followers
location of Glenn GrayMount Pleasant, South Carolina, United States

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  • Timeline

  • About me

    Executive Vice President - Sports, Real Estate, Private Clubs & Hospitality; Integrated Marketer & Trusted Advisor

  • Education

    • Virginia Commonwealth University

      2007 - 2008
      Masters Sports Management and Leadership

      Activities and Societies: Graduate Assistant Men's Soccer Coach

    • Mary Washington College

      2003 - 2007
      Bachelors Business Administration

      Activities and Societies: Student Athlete Advisory Committee (SAAC) - Four-year member and two-year captain of the men's soccer team.- Two-time CAC All-Conference and NSCAA All-South Region selection.

  • Experience

    • Virginia Commonwealth University

      Aug 2007 - Oct 2008
      Graduate Assistant Coach - Men's Soccer

      Responsibilities on and off the soccer field included:- Developed promotional campaigns to increase attendance at home games (broke single game attendance record on two occasions)- Led community relations and outreach projects with organizations such as YMCA- Managed the team’s recruiting database- Coordinated and analyzed game film

    • Octagon

      May 2008 - Sept 2008
      Business Development Intern

      - Managed digital communications and marketing activities for Octagon’s golf clients. - Researched, contacted and presented to prospective sponsors of clients. - Supported business development for the Golf and newly-created Football (Soccer) Divisions.

    • Nike

      Oct 2008 - Mar 2009
      Marketing Specialist

      - Executed marketing and promotional events for Nike Soccer with youth clubs, high schools, colleges, and the U.S. National teams.- Engaged over 12,000 consumers through 60 events in the southeast and west coast regions of the United States.- Conducted consumer research, analyzed product feedback, and produced monthly marketplace reports.

    • Junior Sports Corporation

      Jun 2009 - Oct 2010
      Marketing / Sponsorship Coordinator

      - Responsible for all marketing, advertising, sponsorship and PR for three companies: IJGA, IJGT, Heritage Academy- Initiated partnerships with BMW, Nike Golf, The First Tee, Golf Digest, Golf World, Mexican Golf Federation, Canadian Jr. Golf Association, Bridgestone Golf, and the Heritage Classic Foundation (PGA TOUR event).- Directed website development and online content management including SEO, Google Analytics/Adwords, social media channels and webinar services.- Spearheaded international branding efforts through translation of websites, collateral and other marketing materials into Spanish, Korean, Chinese, Japanese and Thai.- Executed video shoots with Hank Haney, former golf instructor to Tiger Woods, including outlining, scripting, on-set direction and post-production.- Directed PR for 140 IJGA students and 2,000 IJGT members, representing 43 countries and 45 states.- Member of Senior Level Management team. Show less

    • Buffalo Agency

      Oct 2010 - Mar 2019

      - Drive business development for organization with 60-plus clients, from start-ups to Fortune 500 companies with operations in up to 40 countries.- Direct three business segments (Hard Goods, Soft Goods, Sport) featuring nearly 30 clients and oversee 15-plus colleagues.- Continue lead on strategic communications for World Golf Foundation and WE ARE GOLF, coalition of golf's leading organizations increasing awareness about the game's economic, charitable, environmental and fitness benefits. 2019 "National Golf Day" was the most successful to date that was trending nationally on social media and eclipsed 100 million impressions (30% increases vs. 2018).- Buffalo.Agency is a division of Billy Casper Golf, owner/operator of 160+ courses in the U.S. Show less - Created Sport division and managed team to drive measurable impacts for clients across a variety of marketing and PR services with 100% retention rate.- Developed strategic communications plan for World Golf Foundation and its allied partners (LPGA, PGA of America, PGA TOUR, USGA, etc.) including PR, digital marketing, social media, website development/management, video production and industry in-kind support. Obtained 1,600+ publicity hits and secured 750+ media interviews in the last four years.- Coordinated launch of US Club Soccer's "Players First" initiative with partners Nike, LaLiga, Positive Coaching Alliance, Fit for 90 and others. Through an aggressive media outreach program, increased awareness about the leading organization developing youth soccer clubs across America. - Directed PR and marketing relationship with Dollamur Sport Surfaces, the world's leading manufacturer of high-performance sports flooring for wrestling, martial arts, mixed martial arts, gymnastics, cheerleading and yoga. Leveraged partnerships with Olympic and CrossFit athletes along with organizations such as UFC Gyms, USA Judo, USA Wrestling and more. Show less - Since 2012, developed and executed annual communications approach for "National Golf Day" on Capitol Hill with the 2014 resulting in 233 million media impressions and 16 million social media reach through the #NGD14 campaign.- Created national PR and social media program for Sports Turf Managers Association and its 2,600 members, managing professional, collegiate and youth fields in soccer, football, baseball, softball, lacrosse and rugby. Coordinated with communications departments from MiLB, MLB, MLS, NCAA and NFL. Show less - Executed national marketing, PR plans for golf resort clients including The Ritz-Carlton, Half Moon Bay and Half Moon Bay Golf Links (Calif.); Hilton Head Island (25+ golf courses, four oceanfront resorts); Pound Ridge Golf Club (N.Y.); and more.- Consulted PGA Village (Port St. Lucie, Fla.) on annual marketing budget, including strategic planning for multi-platform media investments.- Led global marketing for Junior Sports Corporation (International Junior Golf Academy, Ivan Lendl International Junior Tennis Academy, International Junior Golf Tour). Acquired more than 2,000 publicity hits in 50+ countries and 40+ states in less than three years. Developed strategic business plan for Ivan Lendl Academy launch, quadrupling enrollment and $1 million in gross revenue. Show less

      • Vice President

        Feb 2016 - Mar 2019

      • Director

        Oct 2014 - Feb 2016

      • Manager

        Feb 2012 - Oct 2014

      • Specialist

        Oct 2010 - Feb 2012

    • Buffalo Groupe

      Mar 2019 - now

      - Member of Executive Leadership Team overseeing all strategy, revenue, growth, partnerships and business development for Buffalo Groupe's collective of marketing firms (Buffalo Agency, BGRM, 54 Brands, Sports Marketing Surveys USA, Longitudes Group), media properties and events division.- Strategic lead on several industry partnerships such as World Golf Foundation (representing the $84 billion industry) and Youth On Course (140,000 members).

      • Executive Vice President

        Mar 2023 - now

      • Senior Vice President

        Mar 2019 - Mar 2023

  • Licenses & Certifications

    • United States Soccer Federation - National "A" Coaching License

      United States Soccer Federation

  • Honors & Awards

    • Awarded to Glenn Gray
      Executive Board Member Virginia State Golf Association Jan 2018 Serve on 17-person Board to support growth of golf in the Commonwealth. VSGA represents 72,000 golfers and 310 member clubs statewide. Currently chairing Business Development Committee.
    • Awarded to Glenn Gray
      Executive Board Member Virginia State Golf Association Jan 2018 Serve on 17-person Board to support growth of golf in the Commonwealth. VSGA represents 72,000 golfers and 310 member clubs statewide. Currently chairing Business Development Committee.
    • Awarded to Glenn Gray
      Board Member University of Mary Washington - College of Business Executive Advisory Board Mar 2016 Mission is to advance the objectives of the University of Mary Washington College of Business by providing support and guidance for elevating the recognition and achievement of the College, its faculty and students. Invited to serve by the Dean, acting upon the advice of the Board members and faculty.
    • Awarded to Glenn Gray
      Executive Committee Member The First Tee of D.C. Feb 2016 Named to The First of D.C.'s Northern Virginia Executive Committee. The First Tee programs provide life skills education and expose young people to core values through golf. Its character education helps young people prepare for success in high school, college and life.
    • Awarded to Glenn Gray
      Vice President Virginia Commonwealth University - Center for Sport Leadership Alumni Board Aug 2015 Named Vice President for 12-person alumni council for Virginia Commonwealth University's Center for Sport Leadership graduate program.
    • Awarded to Glenn Gray
      Co-Chair, Board Member GOLF 20/20 Millennial Task Force Sep 2014 Named Co-Chair of 12-person Millennial Task Force by GOLF 20/20, the industry's trade organization. Team is comprised of members from Golf Digest, Google, GoPro, LPGA, PGA TOUR, Twitter, USGA and others.
    • Awarded to Glenn Gray
      "Thirty Under 30" List - 2014 SportsLaunch Magazine Mar 2014