Basma E.

Basma E.

Followers of Basma E.2000 followers
location of Basma E.Egypt

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  • Timeline

  • About me

    UX Design Expert

  • Education

    • Cairo University

      2002 - 2007
      Bachelor of Engineering - BE Electronics and Communications Engineering

      Faculty of Engineering

  • Experience

    • ASGATech

      Jan 2009 - Jun 2013

      1- Preparing products features and requirements2- Writing Proposals and presentations3- Discuss, capture and define customer requirements. To work with the Sales teams to exploit the commercial opportunities .4- analyzing RFPs 5- Capture customer requirements and present the relevant technical solution at customer visits, presentations and other follow up meetings. Responsible for User Interface Design, GFX Design and content teams Marketing team leader and the responsible for the portfolio

      • Product Manager

        Jan 2012 - Jun 2013
      • Product Design Manager

        Jan 2011 - Jan 2012
      • Portfolio Product Manager

        Jan 2010 - Aug 2011
      • Online Services Manager

        Jan 2009 - Dec 2009
    • Smacrs

      Dec 2015 - Dec 2020
      Product Manager/UX Design Expert - COO

      From concept to a full working deliverables and products; a process that we can plan, research, design, and manage its resources and all parties till delivery.Responsible for:1. User Research, user interviews and competitor analysis.2. Building products' roadmap in collaboration with stakeholders and technical management.3. Features specifications and BRD preparation for both B2C and B2B products.4. UX design planning and implementation (Workflow diagrams- Wireframes - high fidelity mockups - Prototypes).5. Usability tests.6. Proposals writing for both private sectors and governmental organizations.7. Leading and guiding teams of project managers, technical leads, and designers. Show less

    • Z Kitchens Hub

      Oct 2016 - now
      Co-Founder & Social Media Marketing Manager

      Managing business social media pageshttps://www.facebook.com/zkitchenshub/

    • Qeema

      Nov 2021 - now
      User Experience & Creative Services Manager

      Lead UX team and Creative team for Successful Digital Transformation

  • Licenses & Certifications

    • Digital Product Management Specialization

      University of Virginia
      Jan 2024
      View certificate certificate
    • Data Analysis Professional

      Udacity
      Nov 2021
      View certificate certificate
    • User Interface Design

      University of Minnesota
      Aug 2018
      View certificate certificate
    • Evaluating User Interfaces

      Coursera
      Jun 2018
      View certificate certificate
    • Prototyping and Design

      Coursera
      Apr 2018
    • Advanced User Experience Design Nanodegree Program

      Udacity
      Sept 2022
      View certificate certificate
    • Data Analysis Challenger

      Udacity
      Aug 2021
    • User Research and Design

      Coursera
      Apr 2018
      View certificate certificate
    • UI Design Capstone

      Coursera
      Aug 2018
    • Introduction to UI Design

      Coursera
      Jan 2018