Andriy Melnyk

Experience

• 

  Bank "LVIV"​

  Oct 2008 - Jul 2011

  A. Direction of Environmental Banking- implementing and managing The Energy Saving Loan Program for Corporate and Individual clients;- cooperation with internal and external clients;- creating and advancement of eco-banking products in the market.B. Direction of Corporate business- supporting branches in Corporate Banking (Lviv city region);- preparing borrower’s application for Credit Committee/Management Board/Supervisory Board;- cooperation with insurance company. - lending program introduction;- cooperation agreement preparation;

  • Environmental Project Manager

    Jun 2009 - Jul 2011

  • Economist

    Oct 2008 - Jun 2009
• 

  Raiffeisen Bank

  Aug 2011 - Jan 2012

  Relationship manager

  - support international corporate clients;- sale financial services for new and existing clients;- preparing borrower’s application for Credit Committee.

• 

  KredoBank

  Jan 2012 - now

  - develop a marketing strategy for the bank- implementing strategy into an annual marketing plan and budget- conducted detailed market research, performed strategic planning, and developed and implemented digital marketing strategies and plans in order to create brand awareness and increase sales and revenue- responsible for paid and owned channels including digital acquisition and customer management- lead the transformation of digital marketing capabilities and ecosystem- responsible for advertising, digital/social/content and media agency relationships, customer experience, and CSR- communicated and worked closely with the CEO and other executives to ensure that the company’s vision and goals were met- managed a marketing team of 17 employees. Show less - develop and use the CRM strategic plan to obtain information on offers and propositions, to develop copy for both online and offline channels- continually track database segmentation and identify and classify key customer groups according to their interests and value- track behavioural changes over time and recommend strategy to move customers along identified value chain- using direct marketing and CRM techniques increase the value and understanding of banking customers and supporters Show less

  • Chief Marketing Officer

    Apr 2019 - now

  • Director, Customer Relationship Management Center

    May 2017 - Apr 2019

  • Deputy Director, Sales and Network

    Jul 2016 - May 2017

  • Head of the Business and Network Coordination Division

    Mar 2015 - Jun 2016

  • Project Manager, Sales and Network department

    May 2013 - Mar 2015

  • Product manager, SME

    Jan 2012 - May 2013