Robert König

Education

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  Digisemestr

  2015 - 2015

  Digital marketing

  One semester of Saturday school focused on digital marketing in total amount of 104 hrs with program below:Introduction to digital marketingRole of search engines in online marketing and SEOSEO and linkbuilding techniques in practicePPC in search engines + retargetingPPC in social networksWeb analytics focused on Google AnalyticsWeb/Consumer analyticsSocial networks and content marketingCopywriting and creativityBranding using internet toolsE-mail… Show more One semester of Saturday school focused on digital marketing in total amount of 104 hrs with program below:Introduction to digital marketingRole of search engines in online marketing and SEOSEO and linkbuilding techniques in practicePPC in search engines + retargetingPPC in social networksWeb analytics focused on Google AnalyticsWeb/Consumer analyticsSocial networks and content marketingCopywriting and creativityBranding using internet toolsE-mail marketing (theory and practice in MailChimp)Affiliate, mobile and video marketingTechniques for improving the conversion ratio and introduction to the UX Show less

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  Mendelova univerzita v Brně

  2014 - 2016

  Inženýr (Ing.) Economics and management

  Graduates of the "Economics and Management" master's program are ready for independent and team work in all types of businesses with a European and international dimension. Graduates find jobs not only in the economic field but also in the management of these activities at middle and senior management levels of organizations. Graduates are able to ensure effective operation and long-term development of organizations independently or as part of a team, especially in the area of ​​business… Show more Graduates of the "Economics and Management" master's program are ready for independent and team work in all types of businesses with a European and international dimension. Graduates find jobs not only in the economic field but also in the management of these activities at middle and senior management levels of organizations. Graduates are able to ensure effective operation and long-term development of organizations independently or as part of a team, especially in the area of ​​business economics, management, marketing, etc. with the proper use of expert knowledge of economic theory, quantitative analytical methods, and the business environment. Graduates are familiar with the use of appropriate information and communication technology to streamline all activities. Graduates have excellent knowledge of English and are able to conduct all professional communication in this language. Show less

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  Mendelova univerzita v Brně

  2009 - 2014

  Bakalář (Bc.) Economics and management

  Graduates will have developed a general overview of Economics and Company Management, and also specific managerial and economic competencies to ensure individual activities in the fields of business, production, financing and human resources. Graduates have knowledge of economic theory, management and marketing, finance, accouting and taxation, quantitative methods, IT and communication technologies etc. Graduates will be ready for independent and team work, they will have knowledge of… Show more Graduates will have developed a general overview of Economics and Company Management, and also specific managerial and economic competencies to ensure individual activities in the fields of business, production, financing and human resources. Graduates have knowledge of economic theory, management and marketing, finance, accouting and taxation, quantitative methods, IT and communication technologies etc. Graduates will be ready for independent and team work, they will have knowledge of quantitative methods to support their decisions, and basic statistical methods to process economic data, and also skills for effective work using modern program equipment. Graduates will be able to use their knowledge of theory and model applications in the fields of Economics and Management to create solutions to decision making problems and organization of work in companies. Show less

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  Ecole Supérieure de Commerce de Chambéry

  2011 - 2012

  International Negotiation Erasmus student

  This program is designed to train executives who will evolve and succeed in complex, multicultural and multilingual environments.As a general program in management and international affairs, it offers to study major foreign markets among: Africa, China, Europe and Japan. Students enhance their managerial and commercial behavior.Graduates mostly work in import/export relation or within multicultural teams. They are recruited as: Export Sales Manager, Technical Sales… Show more This program is designed to train executives who will evolve and succeed in complex, multicultural and multilingual environments.As a general program in management and international affairs, it offers to study major foreign markets among: Africa, China, Europe and Japan. Students enhance their managerial and commercial behavior.Graduates mostly work in import/export relation or within multicultural teams. They are recruited as: Export Sales Manager, Technical Sales Representative, Sales Engineer, Export Assistant, Import/Export Buyer, Export Representative, Import/Export Area Manager, international Charge d’Affaires, Purchasing Manager, Marketing Manager, Product Manager. Show less