Heidi Ettlinger

Experience

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  STATE OF VERMONT - DEPARTMENT FOR CHILDREN & FAMILIES

  Jan 1993 - Jan 1996

  Social Worker

  Investigated complaints, intake requests and referrals involving children and families. Assisted youth in developing social skills, education objectives and vocational goals. Worked with probate court, family court, juvenile defenders, attorneys and judges using casework practice and reviews including testimony at court hearings. 1995 Social Worker of the Year, St. Johnsbury District. “We highly recommend Heidi for any position where she can use her talents, abilities and skills in working with children and families. On a personal note, Heidi’s spirit and enthusiasm have not only benefited her work environment but are assets that will contribute to any endeavor in which she chooses to engage.” Janine Allo, District Director, SRS, 1996 Show less

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  Heavenly Mountain Resort

  Jan 1996 - now

  Instructor/Trainer

  Instructor and staff trainer. PSIA L3 Alpine | PSIA National Alpine Team | Children's Specialist II | Adaptive I Blind/DD. Program Coordinator (Heavenly Women's Adventure Program 2004-2007). Representative for marketing department public relations. Selected as Ski Magazine's Top 100 Instructors.

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  VSSE | ACL Awareness | Ski & Snowboard Mechanics Workshop

  Jan 1997 - now

  Program Coordinator

  Development of resources for Vermont Ski Safety Equipment Inc products and services. Associate in the revision of the ACL Awareness Program for both professionals and consumers. Managed key operations involving the coordination of the Ski & Snowboard Mechanics Workshop across the U.S. (completed in 2016).

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  California State Parks

  Jan 1998 - Jan 2003

  Restoration | Trail Crew

  Researched equipment including pneumatic tools and techniques to perform restoration of Vikingsholm, the finest example of Scandinavian architecture in the United State (built in 1929). Voluntarily produced a 15 minute video for the Vikingsholm Preservation Foundation to support their fund drive. Reconstructed sod roofs, surveyed and built foot and vehicle bridges. Built the Eagle Point Trail around Emerald Bay connecting Vikingsholm and Eagle Point Campground.

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  Gearing to Go

  Apr 2003 - now

  Product and Service Developer

  Gearing to Go (GTG) is a small business that produces creative and engaging products to convert individuals and families into outdoor enthusiasts. I started GTG while instructing beginner skiers and recognizing the need to provide education that helped newcomers: plan and prepare, know what to anticipate, and feel encouraged on arrival. I had worked extensively with rental shops, ski resorts, outdoor retailers, and manufacturers, which quickly allowed me to build partnerships. The original GTG products included videos, pamphlets, and boot fitting posters, which were packaged separately for direct-to-consumer and the snowsport trade professionals. GTG developed one of the first comprehensive programs to address the industry wide growth initiative, focusing on the recruitment and retention of ski and snowboard participants. During the re-launch, GTG is expanding services with a new toolkit covering outdoor recreation in winter and summer. Designed with easy to access contemporary platforms, the products focus on preparedness using innovative strategies that maximize the rewards of getting outdoors, while reducing the most common barriers. Show less

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  Perisher Blue Pty Ltd

  Jan 2005 - Jan 2008

  Instructor/Trainer

  Instructor and staff trainer. Coached Winter Sports Club programs including: interschool race programs (skiercross, moguls, GS), and adult master series for technical all mountain freeskiing. Developed, coordinated, and delivered multi-day women only ski clinics including enhancing staff resources and training.

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  PSIA-AASI Western Division

  Jan 2005 - now

  I serve as a clinician for education and certification events. Through this role I work collaboratively with the education staff to provide the best quality experiences for the PSIA membership. I also serve on the Alpine Task Force to help inform, guide, and proactively facilitate work groups. This Operational Board position included educational curriculum and programming development. I initiated and implemented event marketing and coordination, strategies to address membership recruitment and retention, and collaborated with resort management on key initiatives to promote lesson value and staff training ROI. I piloted (and grew) innovative programs with new partners for cross-training with Rollerblade "Skate to Ski", SUP/Surf events, and mountain biking.

  • Trainer | Examiner

    Jan 2003 - now

  • Board of Directors | Education Chair

    Jan 2005 - Jan 2020
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  NORTH AMERICAN SKI TRAINING CENTER

  Jan 2005 - now

  Instructor | Publication Contributor

  NASTC clinic leader for all mountain tactics and technique training. Contributor for professional publications: Fitness for Skiing and Snowboarding | Total Skiing.

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  PSIA - AASI Professional Ski Instructors of America - American Association of Snowboard Instructors

  Jan 2008 - now

  The mission of the PSIA/AASI Women’s Initiative Task Force (WIT) is to invest in women through educational programming, women’s events, financial support, and mentoring both at the divisional and national level. In 2020 WIT conducted a nationwide survey consisting of 23 questions (targeting challenges, barriers, and motivations) designed by the Task Force. It was distributed to all current female members (9,206) with a response rate of 45% including 5,372 open comments. The key areas identified in the survey were:-Women don't feel like they belong-Implicit (unconscious) bias is systemic; we need to implement training to address this-Women tend to leave before they achive-We need to make training and mentorship more accessible-Plan logistics that consider family obligations, time, and travel-Gear issues are barriers for many women-Women's events need to be accessible and relevantThe survey results are helping to inform and guide WIT's goal setting, action plans, and the development of women in leadership roles throughout the PSIA-AASI association. Additionally, to share insights and recommendations with internal and external stakeholders. Show less I lead training for instructors, trainers, resort management, and patrol (NSP) including single and multi-day events complimenting a variety of audiences. I also design and implement innovative indoor and on-snow experiences to support professional development and certification. I work directly with resorts to provide program evaluations (beginner through advanced products), staff training, and help instill best practices which improve ROI on instructor training and guest retention. I served on the National Education Leadership Council overseeing nationwide consistency in both education and certification.My work for PSIA-AASI has included travel to Japan and China to conduct training and certification events. Additionally, traveling to Ushuaia, Argentina and Pamporovo, Bulgaria to lead clinics for Interski. I have also worked extensively with resorts across the country, providing support for the professional development of instructors and training coordinators. This cumulative experience has given me a broad perspective of the snowsport industry's strengths and challenges, enabling me to provide clients with contemporary best practices and strategies for success. Show less

  • Women's Advisory Group

    Sept 2018 - now

  • PSIA-AASI National Team Alumna

    Apr 2012 - now

  • Founder | Women's Summit

    Jan 2008 - Jan 2018
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  Mt. Hotham

  Jan 2009 - Jan 2017

  Instructor/Trainer

  Instructor for adults and children, staff trainer. Developed, coordinated, and delivered multi-day women only ski clinics including enhancing staff resources and training. Coach for the Mt. Hotham Academy (skiingacademy.com). Representative for Marketing Department programs, media photo projects, and public relations.