Gaity Khan

Experience

• 

  East River

  Nov 2018 - Dec 2019

  Account Manager

  Dawlance | Interwood | Hinucon• Responsible for way forward plans. • Plan and design artwork for posts. • Manages social media accounts of the brands. • Planned and executed the biggest wedding campaign, ‘Meri Marzi Ka Package’ for Interwood. • Resolve complaints and prevent additional issues by improving processes.

• 

  HiAST

  Jan 2020 - now

  • Develop and implement comprehensive marketing plans aligned with the institute's objectives.• Plan, execute, and oversee marketing campaigns, including digital marketing, content marketing, advertising, and promotional activities.• Established collaborations with brands, providing students with valuable internship and campus ambassador and internship opportunities.• Organized and facilitated guest speaker sessions with numerous organizations to provide university students exposure to the corporate world, fostering networking opportunities and delivering in-depth insights into the professional landscape.• Facilitated communication between the preschool and parents through well-organized events, creating transparency about the institution's work.• Maintain and enhance the company's brand image and reputation.• Ensure brand consistency across all marketing materials and channels.• Analyze competitors and market trends to identify opportunities and threats.• Monitor expenditures and ensure cost-effective marketing strategies.• Monitor marketing analytics and KPIs to assess the effectiveness of marketing initiatives.• Generate reports and insights for management. Show less

  • Marketing Director

    Sept 2023 - now

  • Marketing Manager

    Jan 2020 - Mar 2024
• 

  Convex Interactive (Pvt) Ltd.

  Sept 2021 - Mar 2023

  Senior Account Manager

  Unilever Food Solution | Pakistan State Oil | Oil Council Advisory Council | 14th Street | Pakistan Cables • Developed and implemented strategic and PR plans to manage and grow accounts which included PSO, Unilever Food Solutions, 14th Street, OCAC.• Led PSO on Wheels from ideation to execution: arranged DOP, location, and talent on a tight timeline of 4 days after concept approval.• Headed PSO’s campaign for Quaid’s birth anniversary (25th December) from planning to implementation. • Managed PSO’s 45th Anniversary campaign.• Managed International Women’s Day Campaign. • Introduced the idea of digital art for 23rd March for PSO.• Pitched the idea of revamping PSO’s website to a modern and sleek look. Worked on the entire project from beginning to end. • Made 4.5 million of revenue within 5 months. • Upsold website to OCAC. Executed the entire project. • Identified opportunities for improvement and proposed new tools and processes like CRM for OCAC to automate their manual processes and get reports which were being done manually. Show less

• 

  Mehran Bottlers Pvt Limited

  Apr 2023 - Sept 2023

  Brand Manager

  • Successfully executed a transformative DVC that revolutionized Pakola's brand identity.• Effectively repositioned the brand to resonate with the Gen Z audience, transitioning from traditional branding through social media communication.• Innovatively organized a BTL Azadi event at Dolmen Mall, featuring a unique can-shaped stall—a pioneering initiative in Pakistan.• Conceptualized and designed a captivating 3D installation that featured a realistic Pakola can emerging from a screen, effectively blurring the lines between the virtual and physical worlds. The tagline "Dil Bola Pakola" was seamlessly integrated into the design, reinforcing the brand's identity and creating a lasting impression on the audience, resulting in heightened brand visibility and recognition on a significant independence day.• Identified an unexplored market opportunity and implemented diverse discount promotions to enhance product visibility at LMTs.• Accomplished an unprecedented feat within the company by generating e-commerce sales of Rs 2 million in under three months, a milestone that had never been achieved before.• Spearheaded the development and implementation of strategic marketing initiatives and customer offers for Pakola Water's 19-liter subscription service.• Collaborated closely with the sales team to conceptualize and execute compelling subscription offers and pricing strategies that resonated with the target audience, driving increased interest and conversions.• Monitored and analyzed key performance indicators (KPIs) to assess the effectiveness of marketing efforts and made data-driven adjustments to optimize results.• Achieved a significant increase in the number of customers subscribing to the 19-liter Pakola Water service, contributing to revenue growth and market expansion. Show less