
Kellie Deuchar
Fashion Designer

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About me
General and Operations Manager
Education

Massey University
2005 - 2006Post Grad in Marketing General Sales, Merchandising and Related Marketing OperationsExtramural Study

Otumoetai College
1993 - 1997High School Art, Economicas, English, Graphic Design, Photography, Debate
Bay of Plenty Polytechnic
1998 - 2000Diploma Fashion Design and TechnologyActivities and Societies: World of Wearable Art. Awards in Dupont Design Competition for Activewear and Lingerie Fashion Design and Technology
Experience

Moochi
Sept 1999 - May 2000Fashion Designer-First position in Fashion Industry after finishing Fashion Design Diploma.-Design work with the Director and Designer.-Pattern Making.-Store Merchandising and Management

Dolina Apparel
May 2000 - Oct 2000Fashion Design Assistant-Design Assistance to the Head Designer for Fashion label Guava. -Compiling story boards.-Liasing with Production and The Pattern Room.

Staxs
Oct 2000 - Oct 2003Fashion Designer- Four overseas buying trips per year to London, Rome, New York and Las Angeles with the Director.- Range Design Seasonally. Also Transeasonally and reactive to retail as we were retailers, not wholesalers.-Pattern Making manually and CAD on Lectra.-Production overseeing in NZ and China.-Marketing input

Atlantic Apparel
Jun 2005 - Apr 2006Key Account Manager-Range Building and Design for Brand Hero to be sold into Farmers and Dressmart.-Presenting Ranges to buyers at Farmers and ensuring annual sales targets were meet.-Monitoring production of Hero from China and India.-Buying trips and trend forecasting.-Managing assistant-Planning and Management of two photo shoots. Including booking talent, stylist, location and look.

Deuchar Limited
Aug 2005 - Mar 2008Director and Designer-Owner/Operator and Designer of my own label. -Built Brand and Designed and Pattern made all ranges myself.-Sold range into retailers across New Zealand Building up to 22 stockists within 12 months and trippling my sales for my second season.-Debut show at Air New Zealand Fashion Week.

Women Limited
May 2006 - Sept 2012Senior Fashion Designer-Seasonal range design and planning for labels Women and Cafe-Trend forecasting.-Costings, productions budgets and sales target setting.-Building and maintaining B2B customer relationships, including travel.-Marketing and advertising planning and implementation.-Sales trips-Pattern Draughting

The Sandbox Preschool
Oct 2008 - Feb 2010Office Manager-PAYE, GST, payroll, account reconciliation, tax return preparation, ECC Audit preparation, credit control, daily administration tasks.-liaising with clients and supplier-budgets and purchasing.-contract negotiation

Websoft Ltd, DropIt
Jun 2014 - Jul 2016Business Development Manager-I have work with Dropit from 29th October 2015 at Websoft Limited and their affiliated websites.-I hold the position of Business Development Manager for Dropit. -My main duties included identifying, contacting and working with new business prospects. -I have demonstrated my level of skill as displayed in my results. -I strive to apply a very structured approach to my sales process to achieve results. -Developing long term customer relations through successful advertising is my focus.-I am passionate about my position and Dropit as a business model for users and Advertisers Show less

EKEN Sports
Jun 2014 - Oct 2015General Manager and Sales Manager-From starting out in a part time role for fashion branding/design and buying this saw me promoted to full time Sales Manager, then General Manager also.-As General Manager I was responsible for the day to day running of Eken Sports Limited including overall staff management, profitability of all businesses trading under this company.-As Sales Manager I was responsible for reaching sales targets for Eken Sports Limited and all businesses trading under this company.Management tasks included but were not limited to the following: • Ensuring staff are productive and working within the parameters of their contract. Overseeing staff at Eken in general and communication daily to staff and general activities to the directors. Including having the businesses success and profitability as a priority.• Brand direction of Eken and affiliated businesses to be given priority• Ensuring Sales are priority and communicate with Directors if issues are effecting this.• Managing Sales and Sales targets and all avenues that effect this. (Including stock management at a base level of three months sales which I have forecast). • Achieving Sales targets and ensuring this is the priority of staff. Which I met and exceeded monthly. Increasing by 100% within my first 3 months.• Build and maintain client relationships and show new products and ranges.• Travel to new and existing clients within New Zealand and Australia. This included Sales and Sourcing Trips.During my time at Eken I also build the Website and Brand issaidtobe.com and did the buying from Australia for the product.-liaising with new and building existing clients-range building and marketing-sales and buying travel-then promoted to General Manager-managing staff, sales targets, brand development and over seeing profit and loss etc and day to day running of business https://www.facebook.com/issaidtobe/- Show less

Artistic Media NZ Limited
Jul 2016 - nowGeneral, Sales and Operations Manager1. Run weekly meetings with staff and performance reviews and staff concerns etc.2. Professionally greet customers as they enter the premises as required.3. Qualify customers in their needs and showcase the products and services of the company to the customer.4. Ensure no opporunities are missed for the business5. Generate product and service orders for Artistic Media.6. Oversee conversions of orders into a job card for the design and production team.7. Design and create visuals for customers’ requirements.8. Convert these visuals into actual produced goods/services.9. Maintain effective management of both the company raw goods (fabric rolls, garments and vinyl etc) and completed goods (goods ready for the customer or final checking), ensuring they are kept in an ordered and organised fashion.10. Manage your workflow and time management of company products/services in the workshop and deliver the goods/service in a timely and organised manner. Oversee this in other staff.11. Manage Profit and Loss reviews12. Create and maintain a clean and tidy working environment.13. Work towards all business goals and comminucate with confidentiality and professionalism to the Director14. Manage the company staff and premisie.15. Act in a professional and courteous manner at all times to fellow employees and customers Show less
Licenses & Certifications

Diploma in Fashion Design and Technology
Bay of Plenty Polytechnic
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