
Anindya Biswas
Intern

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Skills
AnalyticsBrand managementMarketingMarketing strategyMarketing communicationsOnline marketingSeoMarket developmentCrmProduct developmentBrand developmentInternational salesCreative directionBusiness strategyCreative developmentAdventure travelWildlife managementTrekkingCyclingHikingLeisure travelTeam buildingInternational marketingTeam managementBusiness restructuresLuxury lifestyleTourism managementTravel writingCreative writingCreative strategyUbuntuGoogle analyticsGoogle adwordsGoogle appsGimpIworkReconnaissanceNewslettersKompozerFilezillaWebsite developmentContent managementContent developmentJoomlaImage manipulationIndian cuisineTextile artCustomised travelThemed journeysIncentive programsAbout me
Rajasthan State Lead at Airbnb. Location ... September 2016 – Present (3 months)Jaipur Area, India. If you got ... Manager - Marketing .... AVP at Axis Bank Ltd.
Education

Nehru Institute of Mountaineering
2014 - 2014Basic Mountaineering Course Mountaineering Not Available YetActivities and Societies: Trekking, Rock Climbing, Ice Craft, Height Gain, Wall climbing Learnt the basics of 3 terrains - Rock, Ice, SnowImportant skillset gained:- Carry the team. Everyone has to carry the heavy rope sometimes.- Go on. Physical exhaustion is physically limiting and to push beyond that.- Cannot blame others. Frustration and desperation in the mountains can lead to a blame game.- Leaders should change based on scenarios and not be pre-decided.- It is not pretty. Scratches, skin coming off, knee pains, exhaustion, twists due to walking on… Show more Learnt the basics of 3 terrains - Rock, Ice, SnowImportant skillset gained:- Carry the team. Everyone has to carry the heavy rope sometimes.- Go on. Physical exhaustion is physically limiting and to push beyond that.- Cannot blame others. Frustration and desperation in the mountains can lead to a blame game.- Leaders should change based on scenarios and not be pre-decided.- It is not pretty. Scratches, skin coming off, knee pains, exhaustion, twists due to walking on crampons. It's all part of the game. Show less

RV College Of Engineering
2003 - 2007B.E. Electrical and Electronic EngineeringActivities and Societies: CARV - Network Analysis, Electronic Circuits and Digital Signal Processing were some of the favourites- Worked on a new design for circuit breakers with Areva T&D- Worked on Transformer Temperatures and 3-phase transformers for an organisation in Kolkata.- Moved more into theater doing plays in the college, amongst other colleges and national productions- Participated in the professional production of a Girish Karnad play- Wrote scripts, adaptations and directed a host of… Show more - Network Analysis, Electronic Circuits and Digital Signal Processing were some of the favourites- Worked on a new design for circuit breakers with Areva T&D- Worked on Transformer Temperatures and 3-phase transformers for an organisation in Kolkata.- Moved more into theater doing plays in the college, amongst other colleges and national productions- Participated in the professional production of a Girish Karnad play- Wrote scripts, adaptations and directed a host of plays- Played a lot of football Show less

Indian Institute of Management, Indore
2007 - 2009PGDBM Marketing, Brand Management, Sales, Business Development, NPDActivities and Societies: Debating Society, Media and Public Relations Committee - Paper on Demand-Supply Mismatch in Skilled Labour in India in 2007. Won the prize for paper submission at Loyola Institute of Business. - Presented a paper and incorrectly predicted that the subprime crisis will not lead to a full fledged recession in July 2008.- Media and Public Relations for IIM Indore including presentation of placement reports to the press and generating more publicity in Mumbai (2007-2009)- Member of the Creatives Team at IRIS2007 and 2008 designing large… Show more - Paper on Demand-Supply Mismatch in Skilled Labour in India in 2007. Won the prize for paper submission at Loyola Institute of Business. - Presented a paper and incorrectly predicted that the subprime crisis will not lead to a full fledged recession in July 2008.- Media and Public Relations for IIM Indore including presentation of placement reports to the press and generating more publicity in Mumbai (2007-2009)- Member of the Creatives Team at IRIS2007 and 2008 designing large banners and corny taglines- Blogged, at Poha and Jalebis, discovered the best Biryani and the ultimate destination to read a book between 2007-2009 Show less
Experience

Godrej Consumer Products Limited
Apr 2008 - Jun 2008Intern- Secondary market research on uses of henna- primary qualitative market research spanning 5 cities- primary quantitative market research spanning 15 cities- New product development for Nupur Mehndi to expand portfolio to other hair products

IndeBo
Apr 2009 - Sept 2016- Marketing operations including PR and Advertising Agency engagement for the World Road Meeting 2018 that attracted 5000+ attendees including the Minister of Road Transport and Highways of India- Launch and scale of “Indian Outskirts”- a wildlife and adventure travel brand achieving 3x YoY growth- Year on Year growth of 50% in additional revenue in the first 4 years by expansion to new markets and online- Strategise and launch premium offbeat travel - journeys that could not be found on the internet - Design and implement IndeBo’s web and social media growth leading to 2x increase in online enquiries Show less
Manager - Marketing
Apr 2011 - Sept 2016Senior Marketing Specialist
Apr 2009 - Apr 2011

Airbnb
Sept 2016 - Apr 2018Rajasthan Lead- Development of Rajasthan as a destination on airbnb- Ensuring that a motivated team acquires motivated hosts- Analysis of weekly and monthly metrics for performance improvement- New market opening in Rajasthan- Development of special projects related to Rajasthan's USP on airbnb- Increasing awareness among hosts towards airbnb- Working with cross-functional teams on PR and with teams in source markets on demand generation

Zomato
Jun 2018 - Dec 2020- Launch and growth of 30 cities- P&L responsibility- Distributed direct and indirect team management of ~50- New store and same store growth- Launch of Groceries tying up with local and national chains
State Head
Jul 2019 - Dec 2020Nodal Head
Dec 2018 - Jul 2019Manager - City Launch
Jun 2018 - Dec 2018

Nayalap
Dec 2020 - nowPartner- Building a for-profit organisation to help foster rural employment, reduce migration and hopefully reverse Palayan.
Licenses & Certifications
- View certificate

Introduction to CSS3
CourseraJun 2020 - View certificate

Introduction to HTML5
CourseraMay 2020 - View certificate

Introduction to Search Engine Optimization
CourseraJul 2020 - View certificate

Interactivity with JavaScript
CourseraJun 2020 - View certificate

Advanced Styling with Responsive Design
CourseraJun 2020 - View certificate

First Aid & CPR
Royal Life Saving Society UK - RLSS UKJun 2013
Languages
- enEnglish
- spSpanish
- beBengali
- hiHindi
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