Anindya Biswas

Anindya Biswas

Intern

Followers of Anindya Biswas3000 followers
location of Anindya BiswasAlmora, Uttarakhand, India

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  • Timeline

  • Skills

    Analytics
    Brand management
    Marketing
    Marketing strategy
    Marketing communications
    Online marketing
    Seo
    Market development
    Crm
    Product development
    Brand development
    International sales
    Creative direction
    Business strategy
    Creative development
    Adventure travel
    Wildlife management
    Trekking
    Cycling
    Hiking
    Leisure travel
    Team building
    International marketing
    Team management
    Business restructures
    Luxury lifestyle
    Tourism management
    Travel writing
    Creative writing
    Creative strategy
    Ubuntu
    Google analytics
    Google adwords
    Google apps
    Gimp
    Iwork
    Reconnaissance
    Newsletters
    Kompozer
    Filezilla
    Website development
    Content management
    Content development
    Joomla
    Image manipulation
    Indian cuisine
    Textile art
    Customised travel
    Themed journeys
    Incentive programs
  • About me

    Rajasthan State Lead at Airbnb. Location ... September 2016 – Present (3 months)Jaipur Area, India. If you got ... Manager - Marketing .... AVP at Axis Bank Ltd.

  • Education

    • Nehru Institute of Mountaineering

      2014 - 2014
      Basic Mountaineering Course Mountaineering Not Available Yet

      Activities and Societies: Trekking, Rock Climbing, Ice Craft, Height Gain, Wall climbing Learnt the basics of 3 terrains - Rock, Ice, SnowImportant skillset gained:- Carry the team. Everyone has to carry the heavy rope sometimes.- Go on. Physical exhaustion is physically limiting and to push beyond that.- Cannot blame others. Frustration and desperation in the mountains can lead to a blame game.- Leaders should change based on scenarios and not be pre-decided.- It is not pretty. Scratches, skin coming off, knee pains, exhaustion, twists due to walking on… Show more Learnt the basics of 3 terrains - Rock, Ice, SnowImportant skillset gained:- Carry the team. Everyone has to carry the heavy rope sometimes.- Go on. Physical exhaustion is physically limiting and to push beyond that.- Cannot blame others. Frustration and desperation in the mountains can lead to a blame game.- Leaders should change based on scenarios and not be pre-decided.- It is not pretty. Scratches, skin coming off, knee pains, exhaustion, twists due to walking on crampons. It's all part of the game. Show less

    • RV College Of Engineering

      2003 - 2007
      B.E. Electrical and Electronic Engineering

      Activities and Societies: CARV - Network Analysis, Electronic Circuits and Digital Signal Processing were some of the favourites- Worked on a new design for circuit breakers with Areva T&D- Worked on Transformer Temperatures and 3-phase transformers for an organisation in Kolkata.- Moved more into theater doing plays in the college, amongst other colleges and national productions- Participated in the professional production of a Girish Karnad play- Wrote scripts, adaptations and directed a host of… Show more - Network Analysis, Electronic Circuits and Digital Signal Processing were some of the favourites- Worked on a new design for circuit breakers with Areva T&D- Worked on Transformer Temperatures and 3-phase transformers for an organisation in Kolkata.- Moved more into theater doing plays in the college, amongst other colleges and national productions- Participated in the professional production of a Girish Karnad play- Wrote scripts, adaptations and directed a host of plays- Played a lot of football Show less

    • Indian Institute of Management, Indore

      2007 - 2009
      PGDBM Marketing, Brand Management, Sales, Business Development, NPD

      Activities and Societies: Debating Society, Media and Public Relations Committee - Paper on Demand-Supply Mismatch in Skilled Labour in India in 2007. Won the prize for paper submission at Loyola Institute of Business. - Presented a paper and incorrectly predicted that the subprime crisis will not lead to a full fledged recession in July 2008.- Media and Public Relations for IIM Indore including presentation of placement reports to the press and generating more publicity in Mumbai (2007-2009)- Member of the Creatives Team at IRIS2007 and 2008 designing large… Show more - Paper on Demand-Supply Mismatch in Skilled Labour in India in 2007. Won the prize for paper submission at Loyola Institute of Business. - Presented a paper and incorrectly predicted that the subprime crisis will not lead to a full fledged recession in July 2008.- Media and Public Relations for IIM Indore including presentation of placement reports to the press and generating more publicity in Mumbai (2007-2009)- Member of the Creatives Team at IRIS2007 and 2008 designing large banners and corny taglines- Blogged, at Poha and Jalebis, discovered the best Biryani and the ultimate destination to read a book between 2007-2009 Show less

  • Experience

    • Godrej Consumer Products Limited

      Apr 2008 - Jun 2008
      Intern

      - Secondary market research on uses of henna- primary qualitative market research spanning 5 cities- primary quantitative market research spanning 15 cities- New product development for Nupur Mehndi to expand portfolio to other hair products

    • IndeBo

      Apr 2009 - Sept 2016

      - Marketing operations including PR and Advertising Agency engagement for the World Road Meeting 2018 that attracted 5000+ attendees including the Minister of Road Transport and Highways of India- Launch and scale of “Indian Outskirts”- a wildlife and adventure travel brand achieving 3x YoY growth- Year on Year growth of 50% in additional revenue in the first 4 years by expansion to new markets and online- Strategise and launch premium offbeat travel - journeys that could not be found on the internet - Design and implement IndeBo’s web and social media growth leading to 2x increase in online enquiries Show less

      • Manager - Marketing

        Apr 2011 - Sept 2016
      • Senior Marketing Specialist

        Apr 2009 - Apr 2011
    • Airbnb

      Sept 2016 - Apr 2018
      Rajasthan Lead

      - Development of Rajasthan as a destination on airbnb- Ensuring that a motivated team acquires motivated hosts- Analysis of weekly and monthly metrics for performance improvement- New market opening in Rajasthan- Development of special projects related to Rajasthan's USP on airbnb- Increasing awareness among hosts towards airbnb- Working with cross-functional teams on PR and with teams in source markets on demand generation

    • Zomato

      Jun 2018 - Dec 2020

      - Launch and growth of 30 cities- P&L responsibility- Distributed direct and indirect team management of ~50- New store and same store growth- Launch of Groceries tying up with local and national chains

      • State Head

        Jul 2019 - Dec 2020
      • Nodal Head

        Dec 2018 - Jul 2019
      • Manager - City Launch

        Jun 2018 - Dec 2018
    • Nayalap

      Dec 2020 - now
      Partner

      - Building a for-profit organisation to help foster rural employment, reduce migration and hopefully reverse Palayan.

  • Licenses & Certifications