Ismail Reimchen

Experience

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  Sohomint GmbH | Part of Axel Springer SE, Hamburg

  Jan 2013 - Jan 2014

  Working Student | Digital Marketing
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  DECISIVE | Beratung für Digital Analytics

  May 2013 - now

  Analytics Engineer & Marketing Technology Consultant

  I help companies make data drive marketing, sales & experimentation by collecting, processing and analysing data of their websites & apps to create great experiences for their users.- Expertise in designing and implementing scalable data pipelines using cloud services, incorporating best practices for data governance and security- Hands-on experience in Continuous Integration and Continuous Deployment (CI/CD) processes for analytics workflows, including code reviews and version control- Proficiency in developing insightful dashboards and reports tailored to specific KPIs, leveraging tools like Tableau and Power BI- Accomplished in leading analytics migrations, from traditional architectures to modern platforms like GA4, while implementing server-side tagging- Demonstrated leadership in fostering data-driven cultures, managing multi-disciplinary teams, and aligning analytics efforts with business objectives- Skilled in creating and executing analytics and marketing strategies, coupled with client workshops, training, and stakeholder managementA few customers: Telefonica, Condor, Vodafone, Eurowings, Zeppelin, uvm. Show less

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  Beiersdorf

  Jan 2014 - Jan 2015

  Working Student | Customer & Market Intelligence
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  For Sale Digital - Now hiring!

  Jan 2015 - Jan 2017

  Digital Analyst
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  Hamburg.de

  Feb 2016 - Jan 2017

  Business Intelligence Analyst
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  Dept Agency

  Jan 2017 - Jan 2018

  Digital Analyst
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  Telefónica Germany

  Sept 2018 - Dec 2018

  Digital Analytics Consultant
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  Interactive Marketing Group GmbH

  Jan 2019 - Jan 2021

  Senior Digital Analytics Consultant
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  Condor Flugdienst GmbH

  May 2021 - Oct 2022

  Head of Digital Intelligence & Optimization (Interim)
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  Schalk&friends

  May 2022 - Apr 2023

  Advisor Digital Analytics & Marketing Technology
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  Vodafone

  May 2022 - Jan 2023

  Advisor Digital Analytics
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  Telefónica Germany

  Aug 2022 - now

  Advisor Marketing Technology & Analytics Engineer

  - Contributed to one of Europe's largest IT projects- Led concept design for customer data infrastructure and touchpoints- Coordinated with stakeholders to align project objectives- Managed internal communication and promotion of initiatives- Assisted in the periodic structuring of key topics- Served as expert on CDP, Online Marketing and Analytics Engineering

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  FUNQ' Superfruit-Sirup

  Jan 2023 - now

  Business Angel & Advisor

  At FUNQ', we're thirsty for change! We believe the beverage industry needs to be reimagined - from ready to drink beverages in unsustainable plastic bottles, to mixing your own beverages at home with tap water.

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  Zeppelin Group

  Apr 2023 - now

  Analytics Engineer

  - Designed and implemented scalable data pipelines using Google Cloud Platform services such as BigQuery, Dataform, and Pub/Sub- Integrated GitHub Actions for Continuous Integration and Continuous Deployment of analytics workflows- Collaborated on code reviews and version control to maintain code quality and efficiency- Developed dashboards and reports using tools like Tableau and Power BI to provide actionable insights- Worked closely with business stakeholders to tailor visualizations to specific KPIs- Spearheaded the evolution of a global analytics architecture, ensuring scalability, performance, and incorporating tracking, server-side tagging, and cookieless measurement across all brands- Implemented data governance and security protocols, aligning with company-wide policies Show less