Ismail Reimchen

Ismail Reimchen

Working Student | Digital Marketing

Followers of Ismail Reimchen839 followers
location of Ismail ReimchenHamburg, Hamburg, Germany

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  • Timeline

  • About me

    Freelance Analytics Engineer & Marketing Technology Consultant

  • Education

    • Universität Hamburg

      2011 - 2016
      Bachelor of Arts - BA
  • Experience

    • Sohomint GmbH | Part of Axel Springer SE, Hamburg

      Jan 2013 - Jan 2014
      Working Student | Digital Marketing
    • DECISIVE | Beratung für Digital Analytics

      May 2013 - now
      Analytics Engineer & Marketing Technology Consultant

      I help companies make data drive marketing, sales & experimentation by collecting, processing and analysing data of their websites & apps to create great experiences for their users.- Expertise in designing and implementing scalable data pipelines using cloud services, incorporating best practices for data governance and security- Hands-on experience in Continuous Integration and Continuous Deployment (CI/CD) processes for analytics workflows, including code reviews and version control- Proficiency in developing insightful dashboards and reports tailored to specific KPIs, leveraging tools like Tableau and Power BI- Accomplished in leading analytics migrations, from traditional architectures to modern platforms like GA4, while implementing server-side tagging- Demonstrated leadership in fostering data-driven cultures, managing multi-disciplinary teams, and aligning analytics efforts with business objectives- Skilled in creating and executing analytics and marketing strategies, coupled with client workshops, training, and stakeholder managementA few customers: Telefonica, Condor, Vodafone, Eurowings, Zeppelin, uvm. Show less

    • Beiersdorf

      Jan 2014 - Jan 2015
      Working Student | Customer & Market Intelligence
    • For Sale Digital - Now hiring!

      Jan 2015 - Jan 2017
      Digital Analyst
    • Hamburg.de

      Feb 2016 - Jan 2017
      Business Intelligence Analyst
    • Dept Agency

      Jan 2017 - Jan 2018
      Digital Analyst
    • Telefónica Germany

      Sept 2018 - Dec 2018
      Digital Analytics Consultant
    • Interactive Marketing Group GmbH

      Jan 2019 - Jan 2021
      Senior Digital Analytics Consultant
    • Condor Flugdienst GmbH

      May 2021 - Oct 2022
      Head of Digital Intelligence & Optimization (Interim)
    • Schalk&friends

      May 2022 - Apr 2023
      Advisor Digital Analytics & Marketing Technology
    • Vodafone

      May 2022 - Jan 2023
      Advisor Digital Analytics
    • Telefónica Germany

      Aug 2022 - now
      Advisor Marketing Technology & Analytics Engineer

      - Contributed to one of Europe's largest IT projects- Led concept design for customer data infrastructure and touchpoints- Coordinated with stakeholders to align project objectives- Managed internal communication and promotion of initiatives- Assisted in the periodic structuring of key topics- Served as expert on CDP, Online Marketing and Analytics Engineering

    • FUNQ' Superfruit-Sirup

      Jan 2023 - now
      Business Angel & Advisor

      At FUNQ', we're thirsty for change! We believe the beverage industry needs to be reimagined - from ready to drink beverages in unsustainable plastic bottles, to mixing your own beverages at home with tap water.

    • Zeppelin Group

      Apr 2023 - now
      Analytics Engineer

      - Designed and implemented scalable data pipelines using Google Cloud Platform services such as BigQuery, Dataform, and Pub/Sub- Integrated GitHub Actions for Continuous Integration and Continuous Deployment of analytics workflows- Collaborated on code reviews and version control to maintain code quality and efficiency- Developed dashboards and reports using tools like Tableau and Power BI to provide actionable insights- Worked closely with business stakeholders to tailor visualizations to specific KPIs- Spearheaded the evolution of a global analytics architecture, ensuring scalability, performance, and incorporating tracking, server-side tagging, and cookieless measurement across all brands- Implemented data governance and security protocols, aligning with company-wide policies Show less

  • Licenses & Certifications

    • Server-side Tagging In Google Tag Manager

      Simmer
      May 2021
      View certificate certificate
    • Programming for Everybody (Getting Started with Python)

      University of Michigan
      Jan 2022
      View certificate certificate