Luis I.

Experience

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  Elife

  Jan 2011 - Jan 2013

  Sr.Business Development Manager

  Supervised and initiated strategic client discussions to determine social media impact on marketing efforts. Evaluated client’s online presence in social media markets, designed strategies to boost marketing efforts, and implemented E.Life’s digital framework. Proactively studied current trends and history of digital marketing industry to gain prospective on effective and ineffective strategies. Fostered relationships with marketing companies and digital agencies to promote “Buzzmonitor” as a SaaS solution and gained 20% more users MoM. • Increased client base from eight to 15. • Launched Buzzmonitor in Mexico’s digital marketing ecosystem, by hosting educational training days with major advertising agencies and supported development of marketing strategies. Show less

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  Google

  Feb 2013 - Dec 2017

  Waze Ads Country Director - Mexico

  As the Country Manager for Waze, Google Business Unit, I was responsible for the go to market and to build the team responsible to ensure the success of the long range plan.-Designed and applied sales strategies and marketing programs for Waze to position it as leading mobile media enterprise in Mexico-Contributed to planning and development of 2018 Waze as Mobility brands solution.-Oversaw launch of Waze's Mexico operations. Hired and trained a team of sales executives, account managers and digital planners.-Led territory transition from reseller to owner operation. Served as Keynote speaker at 5 industry events to promote Waze products/services.-Garnered first $1M contract for Waze Mexico . Key player in capturing $1.5M in annual investments from five key client's. Achieved territory revenue growth of 20% YoY and active user growth of 30%.-Increased average ticket by 56% YoY through strategic marketing. Exceeded company target retention rate by 10% by establishing and maintaining lucrative business relationships with clients/customers.-Development and implementation of a geo-marketing strategy value proposition for Waze ad products resulted in 50 new clients in the first quarter of operation in Mexico and a 50% increase in monthly campaigns MoM.-Implemented strategic initiatives based on Engagement Management principles to deliver top-tier customer service and improved client satisfaction Show less

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  IMS Internet Media Services

  Jan 2018 - Dec 2018

  LATAM Ads Sales Director (Foursquare / Warner Music)

  -Create and implement sales strategies and marketing plans for new video service in Mexican media industry.-Hire and train sales team including Sales Managers, Account Managers, and Sales Strategist-Plan and monitor sales budget.-Execute proper media campaigns for local market and analyze results for insight into effective strategies.-Determine market for top accounts in each LATAM country.-Successfully hired and trained team of six sales executives in less than two months.-Surpassed targeted quota for fist two quarters by 15%.-Increased client base by 10% YoY in the first of operation under new sales structure. Show less

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  Onward Media Mx

  Oct 2018 - Oct 2021

  Business Development Director / Co-founder

  -Exclusive representative for Deezer in México and Guatemala-Developing Digital Businesses for Deezer in Mexico and Guatemala-Implementing Sales strategies for Deezer Clients in México and Guatemala to increase presence in LATAM markets-Hire and Train sales team for Deezer-E-commerce growth strategies

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  Avis México

  Apr 2019 - Jul 2021

  Sales and Marketing Director

  -Responsible for a $ 54M US business and leadership of 60 multidisciplinary team members.-Increased 30% in sales in the last despite economic downturn.-400% in ROAS from Omnichannel campaigns. First co-branded partnership with Amazon Mexico 10% increase vs Plan-Redesign and technical restructure of Avis MX, Migrated from an in-house development to third party infrastructure. Magento and Marketo-Development and implementation digital marketing automation process 9% conversion rate vs. PY-New Channel acquisition strategy. Chatbot implementation 80% growth on qualified leads-Digital transformation Plan and change management strategy. Migration from an analogical company to a digital enabled organization.-Showcased remarkable leadership by implementing innovative strategies for data-driven decision-making that significantly improved business performance.-E-commerce growth strategies Show less

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  Walmart Connect México

  Nov 2021 - Jan 2025

  Data Insights and Client Success Deputy Director

  -Utilize AI and Machine Learning models to identify new revenue generation opportunities and optimize existing omnichannel campaigns across multiple media outlets for our clients.-I lead data analysis initiatives to extract actionable insights from large data sets. I employ statistical modeling techniques to inform business optimizations and opportunities for our clients.-Led a team of data analysts in leveraging Azure, GCP, and Python to generate actionable business insights and drive growth-Led and managed a team to analyze learning from post-campaign results, enhancing customer relationships from top accounts.-As the team leader, I directed using robust interpersonal skills to develop and present data-driven insights, significantly contributing to successful business decisions.-Managed and strengthened key Client Facing relationships, leading to increased customer satisfaction and retention-Directed all aspects of client service operations, ensuring delivery of high-quality data insights for clients across various sectors-Through strong Team Leadership, I achieved significant improvements in performance metrics, data analysis processes, and client satisfaction scores Show less

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  Walmart Connect Canada

  Feb 2025 - now

  Director Media Insights and Business Analytics