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Reshma Banu M

Reshma Banu M

Information Technology Business Analyst

Followers of Reshma Banu M575 followers
location of Reshma Banu MAlpharetta, Georgia, United States

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  • Timeline

  • About me

    MBA Candidate | Marketing & Project Management | Data-Driven Decision Making | Product Development | Lean Six Sigma Green Belt Certified

  • Education

    • Georgia State University - J. Mack Robinson College of Business

      2023 - 2025
      Master of Business Administration - MBA Marketing

      Project Management Simulation: Led a cross-functional team in simulating the launch of a new product, using Agile project management techniques to ensure timely delivery and stakeholder satisfaction.Digital Marketing Campaign: Developed and executed a comprehensive digital marketing strategy, increasing engagement by 20% during a campaign.

    • Vellore Institute of Technology

      2010 - 2014
      Bachelor of Technology - BTech Electrical and Electronics Engineering

  • Experience

    • Cognizant

      Jul 2014 - Dec 2018
      Information Technology Business Analyst

      -Worked with cross-functional teams to optimize business processes, resulting in a 20% improvement in system efficiency.-Provided data-driven insights to guide project decisions, improving project timelines and stakeholder satisfaction. -Analyzed market trends and customer data to enhance product offerings and improve system performance.-Collaborated with IT and business teams to drive process improvements, resulting in a 10% increase in customer satisfaction.

    • Selfemployed

      Jan 2019 - Nov 2024
      CEO/CFO/CIO

      -Developed and executed integrated marketing campaigns.-Managed full project lifecycles, from planning through to execution, ensuring timely delivery and client satisfaction.-Created and optimized social media strategies, boosting engagement by 20%

    • Self-Employed

      Aug 2023 - now
      Data Research Analyst

      - Led an independent data analysis project assessing the health risks of Hair care product, uncovering critical safety insights that influenced industry safety protocols.-Provided data-driven recommendations to clients, presenting findings in easy-to-understand reports and presentations.

    • Freelance

      Sept 2023 - Feb 2024
      Operations Specialist

      -Developed a business operations and marketing plan that increased foot traffic by 30% and repeat customers by 15%.-Created a customer loyalty program and designed digital marketing strategies to improve local brand visibility and drive sales.

    • Freelance

      May 2024 - Oct 2024
      Marketing Consultant

      -Conducted market research and customer behavior analysis, delivering strategic insights that shaped product development and marketing strategies.-Collaborated with marketing teams to refine customer targeting, improving customer engagement by 10%.-Developed digital campaigns and product strategies to align with customer needs and improve brand loyalty.

  • Licenses & Certifications