
Vinod Vidhani
Associate Consultant

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About me
Lead Digital Analyst @HSBC
Education

Nirma Institute Of Management
2011 - 2013Master of Business Administration (M.B.A.) MarketingActivities and Societies: Fiesta - Music and Dance Club of IMNU

St. Mary's School Secondary & Higher Secondary School
1991 - 2006H.S.C
Gujarat University
2006 - 2011Bachelors in Pharmacy Pharmacy
Experience

Infosys
Apr 2013 - Jul 2015Associate Consultant• Perform gap-analysis and translate business requirements and high level design into application functional requirements. • Responsible for creating design documents for Change Requests by seeking approval from client on application’s (Siebel CRM) business flows, ensuring compatibility with pre-defined requirements.• Work in tandem with an onsite Business Analyst for requirement gathering and understanding functional specifications.

Westpac
Aug 2016 - Oct 2021• Responsible for creating end-to-end business process maps for sales and service functions to capture customer experience. In a tool called Holocentric.• Bring out the strengths, weaknesses and differences in marketing, sales & service functions across multiple brands.• Interacting with senior professionals as part of channel engagements to study banker and customer experience in branches and call centers. • Provide recommendations to enhance applications & systems efficiency specifically focused on improving banker’s experience enabling them to have superior customer conversations.• Impact assessment on all sales and marketing functions to plan a flawless change-implementation.• As part of Agile methodology, conduct Kick-off, Sprint Planning, Daily Scrum, Sprint Showcase and Closure for each brand specific process mapping assignment. Show less Implementing Responsible Lending Obligations into client’s CRM systems (Siebel, PeopleSoft, Oracle Policy Automation) as an IT BA.Perform GAP analysis and translate business requirements into application functional requirements.Create design documents for change requests by seeking approval from client on application’s (Siebel CRM) business flows, ensuring compatibility with pre-defined requirements.Coordinating between legal, business, project and IT teams in terms of finalizing the solution and taking required approvals for commencement of development and testing.Single-handedly owned and successfully delivered functional specification document(FSD) for two different applications after seeking approvals from stakeholders. The FSDs are subject to internal & external audits.Single point of contact for Technical Leads, Application Owners, Test Lead, Data Architect and other stakeholders for project design and solution of CRM application.Customer Service Hub (Mortgage Origination) – Business Process Improvements• Member of Lean Process Design team for mapping the As-Is processes for end-to-end mortgage origination including Initiation & Needs Analysis, Origination, Doc-check & Verification and Settlement. • Capture performance metrics data into the process mainly time and volume data helping the bank to quantify the process efficiency between their As-Is and To-Be processes.• Highlight transformation opportunities and identify quick wins for the bank by highlighting pain areas in the process for bankers/customers. • Banker and Customer experience driven business process re-engineering by conducting interviews and observing customer’s interaction with the bank. Show less
Business Analyst
Sept 2015 - Oct 2021Senior Business Analyst
Aug 2016 - Jul 2017

Streebo
Nov 2017 - Aug 2018IT Project ManagerSteered the delivery of an agile, integrated mobile card management platform for PSCU’s 850 credit unions. The platform provides services like transaction processing, fraud prevention, digital payments, loyalty rewards, and data analytics programs.Headed a team of 25 members including TLs, BAs, Developers, Testers, delivering the project on Agilemethodology. Planning - Assessing sprint velocity, reviewing product backlog, estimating story point, sprint planning. Tracking - daily scrums, monitoring the Kanban board and addressing blockers. Closure – Sprint Demo, Retrospectives. Resource management including appraisals, leave management, training and interviewing candidates.Assisting the sales and pre-sales team in estimating proposals, solution approach, building POCs and discussing POVs with prospective clients. Reporting to Delivery Head and CEO regarding project data, resource data & requirements, client feedbackfor every release, challenges in delivery. Show less

Right Realty
Aug 2018 - Aug 2020Business ConsultantEstablishing all digital media properties of the start-up like name, logo, and tagline, trademark, claiming the name across the digital spectrum as well as content strategy & creation.Raising brand awareness about the venture with investors and the end-market by creating introductory videos, promoting client success stories, highlighting the venture’s industry connect, as well as educating customers on recent trends, industry best practices , do’s & don’ts regarding real estate. Marketing & Sales – Responsible for quality lead generation, integrating all marketing channels, reporting marketing analytics, addressing field-sales challenges. Strategizing and growing the digital footprint of the start-up including website, social media, email & SMS marketing, blogging, WhatsApp broadcasts, SEO optimization and business listings. Show less

Infosys
Sept 2020 - Sept 2022Working closely with client's business team on gathering business requirements, writing user stories, acceptance criteria, and functional specification documentsLeading the QA team involved in end-to-end test planning as well monitoring progress through the test life-cycle. Anchor for tracking and improving project quality with some of the key metrics like Shift Left percentage, Defect to Test Case Ratio, Defect Closure trends etc.Manage defects end-to-end for the entire project by anchoring regular defect stock-take making sure defects progress and close within defined SLAs.Liaise and support business team on user acceptance testing and support production support go-lives. Show less
Senior Consultant
Apr 2022 - Sept 2022Consultant
Sept 2020 - Apr 2022

HSBC
Sept 2022 - nowLead Digital Analyst
Licenses & Certifications
- View certificate

Tech On the Go: Ethics in AI
LinkedInJun 2024 
Introduction to Agile
WestpacNov 2015
Oracle Siebel CRM
InfosysApr 2014
Oracle Fusion CRM
OracleFeb 2015
Languages
- enEnglish
- hiHindi
- guGujarati
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