Vishal Bansal

Experience

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  Compare Infobase Limited

  Mar 2007 - Oct 2008

  Executive Online Sales

  • Accountable for Managing the Business Analysis, Requirements, Scoping aspects and growth of website.• Strategy planning for promoting the site through On Page/ Off Page optimization and executing the task by coordinating cross functional teams.• Taking out Traffic reports from Google Analytics and analyzing behavior of sites on the basis of stats.• Improve Search Engine rankings by continuously testing and updating website components with the goal of raising brand visibility in SERP’s and ultimately increasing revenue.• Worked on Portals like Education, Travel, Jobs and more.Projects -• http://www.mapsofworld.com• http://www.dgreetings.com/• http://www.indiaedu.com/• http://www.naukrihub.com/ Show less

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  Tribal Fusion, a former Exponential division

  Nov 2008 - Jul 2014

  Senior Web Analyst

  I have worked for Techbargains.com as a Senior Web Analyst. Techbargains was a division of Exponential which was acquired by Ziffdavis organization headquartered in Newyork. Techbargains.com has its presence in US, Canada and UK region.My job responsibilities include:- Provided SEO key inputs and analytical insights to devise strategy for revamping of Techbargains.com website from scratch· On Page Optimization including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization).· Report progress via Google Analytics and associated tools for insights into website traffic/clickstreamanalysis. Implementation of Events, Funnels and Attribution Models)· Hands-on optimization, including keyword/phrase research, site structure, page construction,content, and SEO (Search Engine Optimization). Driving keyword expansion.· Develop and manage 1000+ landing pages of company website for natural and paid search engine optimization· Planning and implementation of Web 2.0 concepts and improving conversion by promotion of website on social media (Facebook, Twitter, Google Plus, Pinterest)· Work with all team functions - product marketing, creative, product management, engineering – to implement search engine optimization (SEO) recommendation Show less

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  Cygnet Infotech Pvt. Ltd.

  Aug 2014 - Dec 2016

  Senior Web Analyst

  I was employed with Cygnet InfoTech which is a CMM level 3 company and provides solutions for IT business. I was working as Senior Web Analyst over their client projects on Ziff DavisMy job responsibilities include:- Improving Traffic of client websites (IGN, RetailMeNot, BabyCenter) using various Technical SEO strategies, On Page optimization . Analyzing Website Traffic, Content Management and interaction with Product and Design Team. - Keyword Research and Competitor Analysis- Implementation of Google Tag Manager and Google Analytics- App store optimization for apps in Google Play and iTunes stores. Working for the mobile platform including optimizing the mobile site. Show less

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  Trantor

  Jan 2017 - now

  Search Engine Optimization Team Lead - Google (on site)

  Currently working with Trantor (Digital Marketing Agency) as Team Lead SEO for their client Google & Bond at their onsite location in Gurgaon. I have been taking care of SEO, App Store Optimization and Google Analytics projects in this company. We have offices in the US and London.- Automated SEO Audits & Analysis using tools like Google Search Console, Keyword Planner tool, SEMrush, Google Analytics, Screaming Frog- App Store Optimization for Google Play Store & iTunes Store using tools like Sensor Tower and App Annie- Monitoring Keyword Performance & SEO rankings- Competitor analysis & Keyword Research - Development of comprehensive On Page/ Off Page Artificial Intelligence based SEO Strategies- Google Analytics setup and migration strategy for ecommerce website- Google Tag Manager setup- Creation of SDR documents Show less