Arul Prem Kumar

Experience

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  PK Online Ventures Pvt. Ltd.

  May 2013 - Oct 2016

  • Lead the VAS Ad Operations & MIS Team.• Complete account management responsibility for territory involving planning, revenue management, forecasting and analysis.• Suggesting new campaigns with enhanced revenue potential for low performing campaigns. Accordingly chalking out product promotions ensuring its visibility.• Cohort Analysis, Lifetime Value data, Competitors wise & Effective rates wise forrespective product.• Media Planning to maximize revenues.• Analyze data from Google Analytics to understand the performance of theproduct / service.• Collate the raw data of Digital Marketing campaigns and executes analysis thattranslates data into actionable insights.• Monthly MIS for 100+ external stakeholders.• Tracking of product and service wise monthly KPI of organization.• PPT preparation for MIS reporting Monthly meets / Annual /Regional Sales Meets.• Conducted end-to-end integration testing and assured software delivered metrequirements and expectations.• Involved in various Testing phases like UAT, Test Plan and Test Strategies etc. • Analyze the provided MIS reports of downloads & revenue fluctuation andgenerate a consolidate reports for the same.• Preparing & analyzing Monthly, Quarterly & Yearly revenue data for Sales andMarketing.• Content Partner Reports – VAS & YouTube Show less • Analyze the provided MIS reports of downloads & revenue fluctuation andgenerate a consolidate reports for the same.• Preparing & analyzing Monthly, Quarterly & Yearly revenue data for Sales andMarketing.• Personalize new MIS requirement from operation perspective and as required for accurate Business Information.• Content Partner Reports – VAS & YouTube • Cohort Analysis, Lifetime Value data, Competitors wise, Churn-Reduce & Effective rates wise forrespective product.• Tracking of product and service wise monthly KPI of organization.• Provide various methods of accounts as the account receivable in charge such as billing and Invoicing.• Coordinating with accounts and dispatch department for generating Invoices and for dispatch status respectively. Show less

  • Assistant Manager - Product & Analytics

    Nov 2015 - Oct 2016

  • Senior Executive - MIS & Reconciliation

    May 2013 - Oct 2015
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  NoviOrbis Technologies

  Nov 2016 - Aug 2017

  Manager - Customer LifeCycle & Operations

  ➢ Tracking the complete user journey on the products and fetch useful insights tore-engage them.➢ On-boarding new vendors in the system and maintain healthy professionalrelationship with them.➢ Monitoring, optimization and managing campaign delivery.➢ Prepare campaign reports, taking care of invoice processing of advertisingcampaign once completed.➢ Commercial and Tech integrations underway with Paytm/ One97, Taboola,Facebook Audience Network etc..➢ Setting up Facebook paid advertising campaigns (Power Editor).➢ Identify areas of improvement and recommend ways to increase affiliate sales➢ Providing training to Team and Clients on Platform.➢ Manage and solve campaign and billing related issues with clients and providingthem proactive solutions to avoid it in future. Show less

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  Adzmedia

  Aug 2017 - Nov 2017

  Affiliate Manager

  ➢ Recruiting new publishers/affiliates & onboard them into the platform.➢ Onboarding new clients/advertisers into the advertising business.➢ Setting up CPA performance campaigns into the platform and set budgets for each campaigns/affiliate.➢ Analyze each campaign report daily and share the insights with internal & external stakeholders to do required optimization.➢ Monitoring, optimization and managing campaign delivery.➢ Managed to on-board two top advertising clients including Direct Advertiser and helped to increase the monthly bottom-line. Show less

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  DailyRounds / Marrow

  Jan 2018 - Mar 2018

  Business Analyst (Consultant)

  ➢ Evaluate the data collected through task analysis from Inside Sales Team, business process, In-house android apps insights and Google Adwords Campaign. ➢ Analyzing the user behavior from CleverTap & Mixpanel platform and provide key insights to internal stakeholders. ➢ Document the acquired results of analysis and workflows.➢ Ensured that relevant management information was captured and analyzed.➢ Setting up & Optimizing campaigns on Self-Serve ad platforms such as Google Ad words, Facebook etc. Show less

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  Small,Big&Bold

  Jan 2018 - Mar 2018

  CRM Consultant

  ➢ Setting up different level of user journey (Builder/Construction based client) and automated each flow in their CRM (LeadSquared) ➢ Configured cloud telephonic platform for their insides sales / customer success team to collect the leads and engage with them.➢ Managed/Delivered an affiliate-based campaign to increase the user feedback/reviews for an Android App.

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  Reach

  Mar 2018 - now

  Senior Manager - Business & Digital